The stereotype goes that younger generations have little attention span, and that when it comes to video content, shorter is always better. But our recent analysis challenges this notion. After mapping video length against average watch time over thousands of videos, we discovered a surprising trend—longer videos actually hold attention better. In fact, videos over 60 seconds not only tend to be watched longer but also consistently outperform shorter clips in terms of Click-Through-Rate (CTR). It’s clear that when it comes to engaging with today’s audience, content depth and quality can outweigh brevity. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #trendio #videomarketing
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Vice President, e-Commerce
4moVery informative!