Totango

A little start of 2025 nugget from Union Square Consulting I came across this morning. This was a tack on to the end of an article primarily focused on tightening rev ops around acquisition, but it struck me as foundational... "We can find some quick wins with NRR by documenting the entire process, from ICP/Personas, to sales handoff, to implementation, to renewals and expansion. Then, we want to drive adoption of that process by creating risk signals to identify at-risk accounts and see our team executing the processes we’ve laid out to maximize customer value. Once we have this foundation in place – which can definitely be achieved in the first 90 days – we can move on to more advanced levels to optimize NRR further." Summary: Don't overthink or overcomplicate it. Sell to the right people, work through (i.e. document) your customer journey to make sure you nail the moments that matter, track the progress ruthlessly and always focus on improving customer value. Easy right?! 😉 What are you focusing on this year to help improve your NRR?

Have you met Totango Unison? 👉 Hint: It’s our AI-driven solution designed to revolutionize data management and empower teams to anticipate customer needs and cultivate deeper relationships. Key Attributes: ✅ A standard model designed for quick deployment ✅ A custom model option for enterprises who want exceptional precision ✅ Ability for executives to make forecast decisions with greater confidence ✅ Opportunity to get ahead of churn and unforeseen risks “The ability to look at all actions through the lens of revenue is paramount. If my team is able to stay ahead of churn pitfalls that were previously unpredictable, that’s a win and puts a clearer lens on the opportunities to protect and grow customer revenue,” — Conor Nolen, Chief Customer Officer at Drata. Ready to learn more? ( link in comments ) ⬇️ #customersuccess #churn #AI #revenue #forecast

We just had our last Customer Advisory Board (CAB) meeting of the year. It consisted of: ✅ Review and follow-up of how we’re actioning CAB insights in our product roadmap ✅ Discussion of what we’re hearing from customers, and what we’re prioritizing from a customer success perspective in 2025 ✅ Insights and learnings from CAB members on key initiatives ✅ Open discussion, applause and cheers for what’s to come in 2025 Other than that, sorry, Top Secret. 🤫 What we can share is what our CMO Karen Budell shared about the value of a customer advisory boards in a recent article. Link to article in comments ⬇️ #customersuccess #customers #leaderships #insights #grateful

🔥 Hot take: What’s the most exciting opportunity for AI in Customer Success? Totango Chief Product Officer Keith Frankel says … Improving Net Revenue Retention 🚀 Hint hint: Don’t let that sneaky churn problem ruin your performance or your forecast. 😉 More in today’s OnlyCFO Newsletter (link in comments ⬇️ ) #customersuccess #AI #revenue #CRO #CFO

The room was buzzing! 🐝 Thank you Customer Success Collective and thank you London CS community for a great Customer Success Festival and Chief Customer Officer Summit. 🙌 ✅ Incredible insights ✅ New relationships ✅ Kudos and gratitude If you missed the Totango team Chris Dishman , Charlie Sonnenberg , Stephen Nehlig , Alistair Rennie and Brad Degnan in London, feel free to reach out! Cheers to a great event to ring in the end of the year! See you all again soon! #customersuccess #sales #revenue #CCO #CSLondon

“Visualization is not understanding.” 💡 🔥 Hot Take Thursday coming in extra hot ... Totango CPO, Keith Frankel, answers what he thinks is most exciting about AI and the opportunity for businesses to drive real change and impact. Predict customer churn earlier and identify actions to change course ✅ Uncover unique insights to drive new revenue ✅ Refine attributes and behaviors that determine optimal ICP ✅ Help practitioners understand and use data to make better decisions and take action more quickly ✅ ✅ ✅ Check out the full *unfiltered* conversation on AI and customer-led growth with Keith Frankel, Alistair Rennie and host Tim Sanders here ⬇️ https://lnkd.in/ex-8sF7t #customersuccess #sales #product #AI #generativeAI

Did they come true? Yep, we’re talking about our 2024 customer success predictions: ✅ Customer success will become the c-suite partner for growth ✅ Generative AI will be an evolving partner for CS ✅ Expansion will become a top growth driver for recurring revenue companies ✅ The CS remit will evolve from catch-all to critical strategic driver ➡️ We think they did! As we look toward 2025, what are your predictions? Where will businesses look to drive new revenue? What will be the biggest strategic initiatives for companies wanting to retain more customers? What functions or expertise will become increasingly more valuable to the c-suite? Join us in the conversation as we look toward the year ahead 🎉 https://lnkd.in/gG9fDNWv #customersuccess #sales #marketing #product #predictions

🤔 Stuck in an airport? In the middle of a long car ride? Or just taking a break from cleaning and cooking? 🔥 Hot Take: Here are 3 tips for revenue leaders in order to take a valuable step forward with AI: 1. Take action where you can 2. Draw the line to financial outcomes 3. Create space to experiment Our team was on the ground at TSIA World ENVISION a few weeks ago, and Chris Winkler, Head of Product Marketing at Totango shares what the team heard and learned from some of the most innovative and forward-thinking revenue leaders when it comes to AI. So, we invite you to enjoy your next ~5 minutes reading Chris’ takeaways ... and then it’s back to packing, cooking or cleaning 😉 Happy Thanksgiving! 🦃 Read on ➡️ https://lnkd.in/gjdwYWY6 #customersuccess #sales #marketing #productmarketing #AI

Are you looking for the inside scoop on what it means to put “the customer” at the heart of your growth strategy? 💚 ➡️ Focus on maximizing customer lifetime value  ➡️ Turn satisfied customers into powerful advocates ➡️ Plan for recurring moments of value Totango co-CEO Edward Chiu joined the “Jasons” - Jason Noble and Jason C. Whitehead - on the The Jasons Take On podcast for an unfiltered discussion about what it means to lead and execute a customer-led growth strategy. 🚀 Catch their full discussion here ⬇️ https://lnkd.in/gyz_t7YD #customersuccess #sales #marketing #leadership #revenue

🚀 Are you looking for fresh insights to fuel your Go-To-Market plan for success in 2025? It’s a busy time of year between trying to hit end-of-year goals, planning for the next year, celebrating everything you and your team accomplished in 2024 …oh, and all those holidays and other activities that are calling your attention. 😆 Fortunately, we packaged up insights from GTM leaders from across the B2B and SaaS industries to help you energize your thinking and planning when it comes to: ✅ Matching your GTM strategy to your product promises ✅ Ensuring that touch points and content embrace the full customer lifecycle ✅ Creating harmony between your GTM team and customer expectations Looking for inspiration? Thought-provoking ideas? Hot takes? 🔥 Check out the insights on each of these topics here: https://lnkd.in/g2Q6T92H #customersuccess #sales #marketing #gotomarket #newyear