January 15: Dive into key priorities identified by the ARF L.A. Media Research Council for the industry and discover fresh insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025. Learn more & register to secure your spot: bit.ly/ARF11525
Advertising Research Foundation (ARF)
Advertising Services
New York, New York 13,721 followers
To further, through research, the scientific practice of advertising and marketing.
About us
The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
- Website
-
http://www.thearf.org/
External link for Advertising Research Foundation (ARF)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, and Young Professionals
Locations
-
Primary
Get directions
432 Park Avenue South
New York, New York 10016, US
Employees at Advertising Research Foundation (ARF)
Updates
-
It’s never too early to think about the ARF David Ogilvy Awards – your opportunity to spotlight research-driven campaigns and celebrate your brand's success. 🏆 It takes time to assemble a winning application, start preparing now by checking out this year’s winning case studies and discover what makes a campaign stand out to jurors. bit.ly/ARFDOA24
-
-
These are top marketing research issues for 2024 identified by forecasters towards the end of 2023, which was published in the ARF enewsletter News You Can Use last year. How do they measure up with those of the coming year? Members can find out here: https://lnkd.in/ejdtriDf #advertisingresearch #marketingresearch #consumeresearch
-
-
An analysis from the UK confirms the value of pretesting. Award-winning campaigns were more likely to use pre-testing, it found. ARF members can receive stories like this on the latest advertising research through our e-newsletter News You Can Use. Talk to your member ambassador to learn more: https://ow.ly/fYxr50UunF6
-
-
The ARF is thrilled to kick off our 2025 AI Series on January 16! Secure your spot for this dynamic panel and discussion where we’ll cover: ✅ Kantar’s ‘Human-Plus’ framework ✅ Creating compelling language for AI and algorithms ✅ How global values shape marketing strategies ✅ What “advertising to algorithms” means for marketers Register & learn more: https://bit.ly/ARF011625
-
-
New year, new you! Level up your ability to make consumer-centric marketing decisions and drive positive business outcomes with our award-winning certification, in partnership with New York University. Learn more about how we can help you reach your career goals: bit.ly/ARFNYU
-
Advertising Research Foundation (ARF) reposted this
As 2024 quickly draws to a close, I reflect on a year filled with insightful Retail Media events and conferences. It’s been a privilege to participate in dynamic panel discussions at industry-leading events hosted by Retail TouchPoints, Path to Purchase Institute, The Trade Desk, Association of National Advertisers, Dataxis, and the Advertising Research Foundation (ARF). These conversations have explored key topics like Shoppable TV, First-Party Identity & AI, and 360-degree omnichannel integrations powered by retailer data. A recurring theme across these discussions is the notion that Retail Media represents both Retail and Media. While this may seem intuitive and straightforward, in practice, achieving this duality is both ambitious and challenging—and also incredibly rewarding. Advertisers increasingly turn to retail media to drive sales across both physical and digital shelves, while simultaneously maximizing media ROI. To succeed, retail media must leverage scalable, high-quality first-party data that enables precise targeting based on shopper or retailer goals, while also ensuring the necessary reach to drive brand impact. Furthermore, success requires robust omnichannel capabilities, supported by technology, strategic partnerships, and ongoing optimization with real-time performance as well as shopper insights. I’m excited to be part of the ongoing evolution of retail media and look forward to sharing how Walgreens Advertising Group is helping advertisers achieve their objectives across both retail and media. Up next is #CES2025 in January! If you’ll be attending, I’d love to connect. Feel free to reach out, and we can schedule a time to meet. Looking forward to exploring new opportunities together!