Advertising Research Foundation (ARF)’s Post

With Christmas dinners, festive parties, and New Year celebrations coming up, this is the season for great wine—and a common question: where’s the best place to keep it? 🤔 If you’re pulling out a special bottle of red for the main course or saving Champagne for midnight on New Year’s Eve, here are a few quick tips to keep your wines tasting their best: 🥶 Temperature really does matter. Wine likes it cool and steady—around 55°F (13°C). 🥵 Too warm and it can age too quickly. 😓 Humidity counts. Ideally around 60-70% to keep corks from drying out. ❎ Avoid the kitchen. It’s tempting to keep wine handy, but heat from ovens and lights is no friend to your favourite bottle. 🍾 If you’re storing sparkling wines or reds for more than a couple of days, keeping the bottle on its side keeps the cork moist and oxygen out. A little care can make a big difference. 🤩🍾👍🏻 Disclaimer: I don’t usually recommend chilling wine in the snow... but it worked for this bottle! Needs must and all that. ❄️🍾 #WineStorage #HolidayTips #WineLovers #FestiveSeason #WineCare

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My favorite holiday beverage is _________________ because it always brings a sense of warmth and joy during the season. Comment on your favorite holiday drink below!

Even when times are tough, your guests expect the best. Focus on the small details, like a warm greeting or a surprise dessert! 🍰 Want to pack your place every night? Share your thoughts below or hit us up to boost your biz! 🚀 #HospitalityGrowth #CustomerExperience #RestaurantMarketing #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

Tipples for Dry January | Lyre’s Non-Alcoholic Spirits Lyre's Spirit Co Non-Alcoholic Spirits, the Official Wine & Spirit of Dry January®, an initiative organised by Alcohol Change UK. Offering a carefully curated range of alcohol free classic spirits, ready-to-drink options, and a sparkling wine alternative, Lyre’s provides an elevated drinking experience which is designed to captivate the senses and redefine the art of alcohol-free mixology. Many years in the making, Lyre’s exquisite range of lovingly crafted non-alcoholic spirits was borne from a quest to make the impossible possible – giving the freedom to drink your drink, your way. Not just provide an alternative to those who don’t wish to imbibe alcohol, but ensure everyone can enjoy the mirth and merriment of a soiree or shindig. With Lyre’s it’s up to you – replace some of the alcohol in your drink to make a low alcohol Lyre’s or make your classic favourites as a no-alcohol option simply by selecting from the many Lyre’s variants in our extensive range. We craft our spirits to taste just like the classics they pay homage to. We source the finest all natural essences, extracts and distillates from the four corners of the globe: https://lnkd.in/e7EvT2Pv #dryjanuary #news #PR #magazine #advertising #b2b #bannerads #magazine #newsletter #emailcampaigns #hospitality #eat #drink #interiordesign #hotels #digitalmarketingandadvertising

We’re changing things up a bit, it’s Wing Wednesday, one dollar wings (eight minimum, no maximum) get as many as you want, have a few beers, have a few cocktails, enjoy yourself. We’ll see you in a little while! #wingwednesday #wingwednesdays #wingwednesdaytakeover #wingwednesday🍗 #bigstormbrewing #bigstormbrewery

This Summer Guide Will Help You Wrap Your Mind Around Wine And Spirits

Prosecco versus Champagne… Sparkling wine is an ideal celebratory drink for weddings, celebrations with friends, dancing all night, cooling down in summer, or warming up in winter… In other words, to enjoy unforgettable moments of joy with those you love! Yes, these bubbly beverages share a similar sparkly effervescence, but there are many differences to note about these two types of sparkling wines https://lnkd.in/gC3hK5gr

As fall approaches and we celebrate Bourbon Heritage Month, whiskey and bourbon become seasonal favorites, driving the demand for bourbon-based cocktails in bars across the U.S. It's an ideal time for bars to offer classic cocktails like Old Fashioneds or create their own bourbon-infused specialties. However, with the rise in popularity comes the responsibility to ensure safe and responsible pouring. At BarVision, we support responsible beverage service by providing technology that helps bars and restaurants monitor their pour sizes to prevent over-pouring and waste, ensuring compliance with alcohol regulations. By tracking each pour, BarVision promotes not only consistent quality but also a safe drinking environment for all customers. #BourbonHeritageMonth #ResponsibleServing #BarVision #WhiskeyLovers #FallCocktails #ResponsiblePouring #SafeServing

Summer vibes and wine by the pool – what could be better? At TULIPR® we encourage to draft brand strategies that balance large festivals, #activations or #sponsorships with more intimate ways of connecting with client's audience. Here are some refreshing summer ideas: 𝗣𝗼𝗼𝗹𝘀𝗶𝗱𝗲 𝗪𝗶𝗻𝗲 𝗧𝗮𝘀𝘁𝗶𝗻𝗴𝘀: exclusive tastings with local wineries and expert sommeliers. 𝗖𝗼𝗰𝗸𝘁𝗮𝗶𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Let guests craft their own summer cocktails with guidance from top bartenders. (bragging 🚨) We know some of the most talented bartenders that can turn casual cocktails into art. 𝗦𝘂𝗻𝘀𝗲𝘁 𝗪𝗶𝗻𝗲 & 𝗗𝗶𝗻𝗲: Create a magical evening with wine pairings and a curated menu at sunset. 𝗪𝗶𝗻𝗲 & 𝗣𝗮𝗶𝗻𝘁 𝗡𝗶𝗴𝗵𝘁𝘀: Combine creativity and relaxation with paint sessions and great wine. #ExperientialMarketing #SummerActivations #TuliprExperiential