2024 as a solopreneur:
- 2x'ed revenue
- Operated at ~86% margins
- Launched 2 new products
- Added 177K+ followers on LinkedIn
- Added 43K+ followers on 𝕏
- Added 700+ 5-star testimonials
- Wrote 52 newsletters
- Answered 3,000+ emails
- Spoke at 3 events
- Parents saw me speak for the first time
- Traveled domestically 6x
- Traveled internationally 2x
- Exercised 330+ days
- Walked ~2,000+ miles & 5M steps
- Lost 13 pounds
- Took my wife to lunch 50+ times
- Visited 10+ breweries
- accionvegana abroad for 90 days
The two things I'm most proud of are the percentage of 5-star reviews (99.4%) and the amount of time I spent with my wife this year.
One great business win and one great personal win!
Here are some key lessons I learned in 2024:
1. Simplify everything
The more complex I made my business, the worse it did.
When I zoomed out and simplified overly complex things, everything worked better.
2. Be a positive light in a very negative time
Many people are angry right now, and that anger manifests as hatred, retaliation, trolling, etc. These people will never succeed.
They will always lose to those who support one another, lift others up, and stay positive.
3. Underpromise and Overdeliver
There's more hype and less substance than ever before.
If you can learn to sell your products and services by understanding your customers better than anyone else, you won't need to rely on hype. Your customers will do a lot of the selling for you.
My customers referred 1,307 sales of my products this year. That's something I'm very proud of.
4. Disconnect and get offline
Offline is the new online, and this will continue in 2025. The best and most successful people I know are choosing to slow down, not speed up.
They're looking for purposeful, meaningful work that positively impacts other people and doing it by being online less — a lot less.
5. Build your life first and your business second
In a time when we're inundated with "hustle bro" culture and "10x winning," people forget that life is not only about monetary milestones.
Making money and growing your business is good. But putting your life, partner, family, and friends in the rearview mirror to do so will only leave you sad, lonely, and purposeless.
6. The world is still really good
As angry as people have become at politics when I travel or meet people at home in the US, very rarely are they "bad" people.
Most people want the same things; they have different opinions on getting there.
Take some time this year to understand people who think differently than you. Often, there's a reason and some context that you're missing.
I hope you have a wonderful New Year.
Reshare ♻ this if you found it useful. Cheers.