At The GFB, we like to say we’re an effort-based organization. It’s a value that drives everything we do—because whether it’s creating the best gluten-free snacks, supporting our team, or connecting with our customers, the effort we put in is what makes the difference. We’re inspired by this quote from Eric Thomas: “Don’t expect front row seats if you’re giving nosebleed effort.” It’s a reminder that the results we want—whether in business or life—start with the effort we’re willing to give.
The GFB
Food and Beverage Services
Grand Rapids, MI 1,430 followers
Good-for-you food in good-for-you ways®.
About us
Mission Our mission is simple: make the world’s best gluten-free protein snacks. We do that through a relentless focus on amazing taste and using only simple, wholesome ingredients. Company Background We’re Marshall and Elliott, two brothers who get along well with each other, but not with gluten. We spent a lot of time searching for a high protein bar that tasted awesome AND was good for you....but we never found it. So, we decided to create it ourselves, and in 2010 The GFB was born. Today, The GFB is a robust, quickly growing brand carried in over 10000 locations across the United States and Canada.
- Website
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http://theglutenfreebar.com
External link for The GFB
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Grand Rapids, MI
- Type
- Privately Held
- Founded
- 2010
- Specialties
- gluten-free protein bars, gluten-free energy bars, gluten-free nutrition bars, gluten-free, non gmo, vegan, b corp, manufacturer, dairy free, and kosher
Locations
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Primary
Get directions
4053 Brockton Dr SE
Grand Rapids, MI 49512, US
Employees at The GFB
Updates
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If you’ve ever been on the hunt for a gluten-free snack at an airport, you know the struggle is real. So, when we hear stories like this one, it reminds us why we started The GFB in the first place: to create snacks that are actually convenient, delicious, and safe for those who need them most. Whether you’re catching a flight, powering through a long day, or just need something reliable on the go, we’re here to make sure you’ve got a gluten-free option you can count on. Thank you to our amazing customers for sharing moments like these—it’s what keeps us going. If you’ve ever spotted our Bites or Bars in a pinch, let us know where! Your feedback means the world to us. Safe travels and happy snacking! "I recently found your Bites at the Minneapolis airport: I was on the dreaded quest of trying to find SOMETHING at the airport that was GF and not loaded with sugar-something with protein for my long early flight. I was SO delighted to find these were amazing. Just wanted to thank you for your quality product that is both healthy, delicious and GLUTEN FREEEEE!!! Well done Bros!" - 😊✈️
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If you told us years ago that our marketing would go from in-person pitches to online ads to…funny, slightly embarrassing videos—well, we might not have believed you! But here we are... In the world of gluten-free snacks, we started out in a very personal way, bringing our products to events and grocery store aisles, sharing samples, and connecting face-to-face. Then came the shift to e-commerce, where clicks, emails, and ads took center stage. But today? Now we're embracing the "let’s get real" approach with videos that might make us laugh (or cringe) but that let people see the real us. Because at the end of the day, connecting with you in the most genuine way we can is what it’s all about. It’s a little goofy, a lot out of our comfort zone, but if it makes you smile and brings you closer to what The GFB stands for, we’re all in. Here's to rolling with the changes and hopefully sharing a laugh or two.
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Thankful for these brothers!
Having siblings gives you thick skin, but working with them? That’s a whole new level of resilience 💪🏼 Growing up, siblings can teach you to handle life’s wins and loses with a bit of grit—and maybe a sense of humor. But when you work alongside them, you build a shared vision and learn to navigate challenges in real time. It’s not just about facing the world together, but finding a way forward as business partners. Here’s to the siblings who work together, grow together, and maybe argue a little along the way. It’s tough, but so worth it!
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Good Luck Krista! We appreciate all of your hard work and determination for healthy snacks on the go!
Today’s a big day as Healthy on the Go presents to every Paradies Lagardère airport store nationwide in an effort to expand our partnership and make healthier choices more accessible to people on our path to disease prevention ❤️
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The GFB reposted this
Attention Jacksonville Travelers! You can now find nutritious food options while traveling! Find Healthy on the Go at the front entrances of CNBC News and River City Travelmart! Paradies Lagardère
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Staying fueled with great gluten-free snacks while traveling just got easier! ✈️ Swing by Paradies Lagardère Long Beach News & Gifts for The GFB treats that keep you Healthy on the Go! 🌎
Staying healthy while traveling through Long Beach Airport just got easier! Stop by Paradies Lagardère's Long Beach News & Gifts to stay Healthy on the Go!
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#CHFANow was an incredible experience! 🎉 We had the pleasure of connecting with so many attendees and sharing samples, including the introduction of our ✨NEW✨ Cookie Bites. Huge thanks to our host Canadian Health Food Association and the amazing BrandSeed Marketing Inc. team for their support throughout the event. Every bit of feedback fuels our commitment to crafting better products and staying aligned with our mission. Onward and upward! 💪🏼
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Hey are you going to be at Canadian Health Food Association #chfaNOW? If you are, be sure to stop and visit Marshall at booth #2202 to say hi and learn all about our new product launch!
Canadian Health Food Association #chfaNOW #toronto brand spotlight featuring The GFB Good-for-you food in good-for-you ways! RediculouslyTasty & Protein Packed! #gfbbites #glutenfree Non-GMO Project Gluten-Free Certification Organization #vegan #kosherparve #BCorp #plantbasedfoods🌱 So be sure to stop by the #gfb booth #2202 and say hi to Marshall Rader he may just have some #new news on #cookiebites! And the BrandSeed Marketing Inc. team Anna Zurawiecka Caroline Capizzano Sheila Farah Miriam Bricks, ND (inactive) Jim Kavanagh #comegrowwithus🌱
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🛫✨ **Exciting News!** ✨🛫 We’re thrilled to announce our new partnership with Healthy on the Go and Paradies Lagardère —bringing delicious, nutritious snacks to airports near you! 🥑🍇 Whether you’re grabbing a quick bite before your flight or stocking up for the journey, you can now fuel up with guilt-free, wholesome snacks on the go! 🌱 **What to Expect:** - Plant-based, gluten-free, and organic options 🌾 - Energy-boosting treats for your travels 🏃♂️ - Perfectly packaged for life on the move ✈️ Find our products at: 🌟@bradleyinternationalairport (Charter Oak Emporium) 🌟@flyalbany (CNBC Smartshop and The Capital Marketplace) 🌟@flypbi (CNBC News and Coral Cove News) 🌟@flytpa (CNBC Smartshop) 🌟@fllairport (CNBC Smartshop and CNBC News) 🌟@jaxairport (CNBC News and River City Travel Mart) 🌟@flyrsw (Beaches Travelmart) 🌟@iflyrhodeisland (Napatree Marketplace and Bellevue Essentials) 🌟@portlandjetport (Down East Marketplace and CNBC News) 🌟@syracuseairport (CNBC Smartshop) 🌟@flylaxairport (The Economist and Relay) 🌟@lgbairport (562 Experience/Long Beach Business Journal) 🌟@sandiegoairport (CNBC News and CNBC Express) #HealthyTravel #FuelUpRight #SnackSmart #Partnership #OnTheGoEats #TravelEssentials
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