TBWA\POINTCARRE

Breast cancer can affect both women and men. It’s a cause that impacts all of humanity. In Tunisia, the expression "Yssir aal rjel" is often used to ease a situation, literally meaning that a man can overcome hardships. It is used to downplay the seriousness of an incident while affirming a man’s strength, masculinity, and resilience. This expression, deeply rooted in Tunisian culture, also conveys a sense of solidarity and support toward someone facing a challenge. Today, we aim to reinvent this idea to raise awareness about breast cancer, placing men at the center of the campaign. A man can be directly or indirectly affected by this disease: although he may be at risk himself, he also has an essential role to play with the women in his life; whether it's his wife, sister, mother, or even colleagues. His support can be crucial in encouraging those around him to get screened and in breaking the silence around the illness. With this campaign, we hope to engage men in the fight against breast cancer, acknowledging that their strength and protective role can be expressed through prevention and support. #ysir3alrjel #TBWA #TBWApointcarre #AssociationNourane #CancerduSein #uniscontrelecancer #octobrerose

Everyone at TBWA\Pointcarré knows Fatma Ouedcha for her lovely morning smile and kind heart. For 20 years, she’s been part of the family, serving high-vibe energy and dedication. Thank you for your professionalism and devotion, Fatma ! Here’s to 20 more! #TBWA #TBWAPointCarre

Exciting news 🏴☠️

The Henkel home tour continues! Sousse, you were amazing! #Tbwapointcarre #Henkel

We wanted to actually sing it, but we are ✨marketers✨not singers 🤟 Happy Women's Day to all the ladies of TBWA\pointcarré 💛🖤 P.S: Non-exhaustive list of super talents, they are currently enjoying the last days of august under the sun ! 🌻🌞 #womensday #TBWA

In a world full of Drakes, we’re the Kendrick Lamar of the game, nailing every shot, but missing the thrill of the competition 😉 🤫 #bullseye #hawkeye #nobeef #olympics2024 #TBWA

All the team wishes you Aid mabrouk 💛 #TBWApointcarre

Pirates leading the game 🏴☠️

We named it “The next level experience” So, we made it feel like a real one. We are so proud to share with you some shots of our corporate event. A special one celebrating a mythical collaboration and a brilliant future. Special thanks to our collaborators, partners and all the members that made this event a real success and a pure satisfaction. It was a celebration on all the levels. To the next level experience. Always !

We Are Hiring 📢📢 Vous êtes de formation Bac+4/5, vous justifiez idéalement d'une expérience de 3 à 5 ans en relations publiques, communication et/ou RSE ? Vous avez une bonne maitrise des réseaux sociaux et une excellente connaissance des médias et de leurs enjeux ? Vous maîtrisez le Français et l’Anglais ? Vous êtes dynamique, curieux(se), autonome, enthousiaste et souhaitez évoluer dans un environnement très “challenging” ? Alors, vous pourriez peut-être notre nouveau “pirate” !