The TASC Group

Huge shoutout to the GLAAD team for being named as one of Ad Age’s 11 Best DEI Campaigns run this year for its “Here We Are” campaign aimed at increasing visibility for Trans individuals. 🏳️⚧️🫶    “This GLAAD campaign launched in May introduces Trans people in six documentary-style vignettes. In the videos, Ashton, Nadya and Gio reveal their interests, their relationships with their families, how they interact with their loved ones and their hopes and dreams. Like the Egale effort, the campaign aimed to show who Trans people are beyond their gender identity.”    Not only is this an incredibly important initiative due to the rising trend of anti-Trans and anti-LGBTQ+ legislation in our government, but we are proud to partner with such important organizations doing good in the world. By raising awareness around key issues and giving a platform for people to feel free to advocate for themselves, we are creating a more equitable, understanding and loving society.     We’re honored to have been part of this incredible campaign and to have had the opportunity to collaborate with the inspiring changemakers to share their powerful stories with the world. Great work GLAAD!     Read the full article here: https://lnkd.in/ePHiTkFA    #Transrights #LGBTQ #AdAge #DEI 

We wanted to take a moment to spotlight one of our incredible directors, Lisa Burkert!! 🌟 She is an award-winning communications professional with over a decade of experience leading public relations campaigns for a variety of clients, including mission-driven progressive organizations in the nonprofit and social justice spaces.    At The TASC Group, Lisa has spearheaded national media campaigns, local grassroots movements and crisis management campaigns centered around LGBTQ+ rights, diversity, equity and inclusion education, racial justice and gender equity, among others. She is currently leading the charge alongside a team of asbestos litigators to expose mega-corporations that are trying to claim fake bankruptcy to avoid paying individuals they poisoned with asbestos-laced products.     Lisa is an integral part of our team and aside from her ability to connect and create a lasting impact for our clients, she consistently shows up for her colleagues as a leader, mentor and friend. We are lucky to have Lisa on our team and can’t wait to continue to see her grow. Thanks for everything, Lisa!  💜    #NonprofitPR #PRleaders #TeamTASC 

Our client, Oyate Group, was featured on PIX11 for their impactful Thanksgiving initiative, distributing free turkeys to families in need. Their longstanding dedication to supporting their local community is truly inspiring. Watch the interview here: https://lnkd.in/eQJWgRAS How are you giving back to your community during the giving season? Comment below⬇️ #NonprofitPR #PhilanthropyNYC 

The festivities continued into Thursday! ❄️ Last night, TASC hosted a holiday party at our newly renovated office and celebrated a year of incredible feats. It was so lovely to be surrounded by the amazing individuals we have worked with over the years along with friends, family and loved ones. We truly cannot express how grateful we are to every one of you and how lucky we feel to get to do the incredible and powerful work we do. ⛄    Happy Holidays everyone!      #TeamTASC #HolidaySeason #PRinNYC 

Last night was such a special event! To celebrate the holiday season, the TASC team got together for our annual holiday dinner! ✨🥂 It was great to gather outside of the office, reflect on the year and envision the one ahead. We celebrated the hard work and achievements of our team and look forward to continuing to work with such amazing organizations and individuals. We hope everyone has a wonderful holiday season! ❤️ #TeamTASC #HolidaySeason #PRinNYC

Dr. Michelle Quist Ryder, CEO of the American Psychological Foundation, was quoted by The Associated Press examining the Supreme Court case for the Tennessee ban on gender-affirming care for minors. 🏳️⚧️ 💗 Dr. Quist Ryder highlighted the serious mental and physical health challenges posed by these bans and emphasized the need for support within the transgender community: “Michelle Quist Ryder, CEO of the American Psychological Foundation, said the laws, if left in place, are damaging for the physical and mental health of transgender people and their supporters. Gender dysphoria — the unease a person may have when their assigned sex and gender identity don’t match — has been linked to depression and suicidal thoughts.” Give the full article a read here: https://lnkd.in/egzQeJkr #TransRights #APF #NonprofitPR

Many people believe that PR is only for big companies and corporations. This belief, paired with the idea that PR requires an extremely large budget and global campaigns, is a common misconception in the PR industry. At The TASC Group, we believe that PR’s success revolves around having a great story to tell.     All our clients have inspiring stories and deserve recognition for their important work. PR is based on building a positive relationship between a company and its audience, and this requires organizations to share stories and company achievements. Building a positive relationship and reputation for your company are investments that will last forever. Compared to other marketing strategies, PR is more accessible as it is mainly relationship-based and, as a result, has lots of earned media.    Want us to show you how? Check out our website to learn more: https://lnkd.in/eb8SyvAn    #PRMyths #PositiveStorytelling #PublicRelations 

Unforeseen challenges have the potential to shatter your reputation and credibility, and crisis and issue management can prepare you to tackle these challenges. 🚩    The tricky thing about crisis and issue management PR is responding after a crisis happens isn’t enough to save your reputation. You need an experienced team to be watching your back at all times.     At The TASC Group, we pride ourselves as being one of the leading crisis and issue management agencies in New York City. With us on your side, we will navigate an ongoing crisis, anticipate a potential crisis and develop crisis and issue management systems to prevent future setbacks. 💪💡    Want someone watching out for you? Connect with us to anticipate, prevent and rebuild after crisis: https://lnkd.in/eFdBXkZt     #CrisisManagement #CrisisPR #IssueManagement 

Do you know about Oyate Group’s Rise Leadership Program? Designed for high school sophomores and juniors, this initiative helps each student gain confidence, develop their problem-solving and leadership skills and learn how to make a difference in their communities.     Through a partnership with Global Glimpse, students can apply for a transformative 14-day travel experience to Costa Rica or Panama, focusing on service learning, cultural immersion and leadership development. 📚    This is an amazing opportunity for students to grow, gain new experiences and make a difference. ⭐ We encourage everyone to check out this incredible opportunity and share this with students you think may be interested: https://lnkd.in/emtDnJTm    #OyateGroup #YouthLeadershipProgram 

This week, #TeamTASC celebrated our annual TASCgiving potluck! 🍽️ ❤️ The team shared Thanksgiving traditions and brought in so many fun dishes and desserts. While sitting around the table, in the spirit of the season, our team shared things we are thankful for. Many team members expressed their gratitude for our amazing clients and their outstanding work. It’s truly an honor to work with you all and we feel so lucky to get to do such impactful work together.  We hope everyone has a wonderful holiday! 🦃🧡 #TeamTASC #NonprofitPR #SocialJusticeAdvocacy