Superglue

Check this out! We’re excited and honored to be featured by Gartner!

Excited to share the successes that we have had with Superglue on the Bloomreach channel team!

Programmatic partner engagement is the newest form of marketing automation. At Bloomreach we look at engagement on 3 levels: - 1 to 1 with triggered journeys - “focus contacts” to engage every 30 days - campaigns to partner masses (personalized by audience type) for broad topic updates Kudos to Mike Sandoz for driving this change in partner team behavior using Superglue at Bloomreach.

💡 Sales Tech Overload vs. Simplifying Success 💡 Rob Rebholz shares how sales teams are flooded with tools, from AI-driven analytics to partner data integrations. Instead of pushing new workflows and tools, what if we focused on meeting AEs where they are? Provide tech that fits into their existing flow and truly adds value without more complexity. 🛠️ Sales is all about opportunity and adaptability, while partnerships thrive on steady relationships. The key? Balancing innovation with simplicity to empower teams without overwhelming them. #SalesTech #Enablement #SimplifyToSucceed Superglue

😎👌🔥 New RevTech episode out with Superglue! CEO Rob Rebholz sat down to chat about their automation platform for partner teams with the ultimate goal of sourcing more revenue from partnerships! 💰💰 We dive deep in a bunch of partnerships topics like: 🤝 How to work with sales & rev ops teams 💥 Showcasing partnerships impact to exec teams 🤖 And that Automation is indeed our friend Recap Blog below and check out the whole episode here: https://lnkd.in/eqtvsQSy

Businesses are making millions with AI. They focus on 3 areas: 1) Data collection We humans cannot stay on top of all the data available to us. It's a never ending battle. It's impossible for us, but easy for AI. 2) Data navigation Making sense of the data, even if we have it, is nearly impossible, too (not to mention, we can be biased). For AI there is little bias and all the processing power. 3) Automating tasks Actioning that data is either too complex to do well, or we're simply too busy to really stay on top of it. AI + automation can take the data, summarize it, and deliver it at the right time, in real time. Use it to make $ by using it to build better relationships that you deliver value through. This Thursday we're talking about how to use this tech in your ecosystem on the Tech Stack Summit. Hear from: Tai Rattigan (ex-Deel) Rachael Rogers, MBA (ex-HubSpot) Delya Jansen (ex-Snowflake) and the great Greg Portnoy (ex-Oracle + ex-Attentive) and so... many... more!

🚨 Get early access to the full report before its release this fall!! 👇 The Future of Revenue survey from Pavilion and Crossbeam is gathering insights from 500+ GTM leaders to identify the strategies driving revenue in 2024. If you’re a leader in sales, marketing, partnerships, or customer success, we’d love to hear from you. Take the survey here: https://lnkd.in/ekq76_58

This is probably the main reason so many co-sell initiatives fail: people forget that you first build a relationship, then you ask for favors. Here's another clip from my appearance on Season 1 of Sam and Jason's Friends With Benefits Podcast podcast. Season 2 is going to be even better, so check it out now!

Don't miss this webinar October 9th! Our friends at 360insights (and a few other partners of ours) will be running a session on "The Next Era of Ecosystem Technology"! Don't miss out - register today https://stwb.co/ezazcec #EcosystemOrchestration #360insightsEcosystem

If you read just one blog post this weekend (or next week), make it this one! 👇 Jennifer Richey, with contributions from Will Taylor 🤝, shares key challenges and how to overcome them! https://lnkd.in/evKr8RXq