Thrilled to be recognized as Ad Age Small Agency of the Year: Purpose at the Small Agency Awards tonight! This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. https://lnkd.in/e_yDpprM #StrawberryFrog #SmallAgencyAwards #MovementThinking
StrawberryFrog
Advertising Services
New York, NY 17,098 followers
Ad Age Small Agency of the Year: Purpose
About us
StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the world’s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Company’s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees. StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from AI, digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public. For more information, visit StrawberryFrog.com and on Instagram: @frogism
- Website
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https://www.strawberryfrog.com
External link for StrawberryFrog
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Cultural Movements, Brand Building, Anthropological research, Digital presence, social media, Creative excellence on all platforms, Comms architecture/planning, NPD development, Global brand stewardship, Advertising, Analytics. Global offices, movement makers, purpose branding, activating purpose, New York Advertising Agency, Brand building, Design, Brand identity, Content, Movement Inside, Movement Outside, Movement Marketing, Advertising , Advertising agency, Branding, and Employee Value Proposition
Locations
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Primary
Get directions
60 Madison Avenue
Penthouse
New York, NY 10010, US
Employees at StrawberryFrog
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Scott Goodson
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands
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Carmen C.
Marketing & Advertising Business Director | former: R/GA, Anomaly, AKQA
Updates
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Wondering what our Tadpole program is all about? Hear from our Summer 2024 Tadpoles as they share some highlights from their experiences interning at StrawberryFrog! If you’re a recent graduate with big ideas and even bigger ambition, our Summer 2025 Tadpole program is your chance to kickstart your career in advertising and Movement Marketing. Whether you're interested in Strategy, Creative (Art & Copy), Growth/New Business, Project Management, or Business Management, there’s a spot for you to shine. Apply by March 21, 2025, and let us know why you’re excited to join the Frogpond. Spaces fill up fast, so don’t wait! Apply now: https://lnkd.in/e6pGdzyR #StrawberryFrog #InternshipOpportunity #AdvertisingInternship #MarketingInternship
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StrawberryFrog reposted this
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
Absolutely thrilled about our new holiday campaign for Northwell. When it comes to wisdom for a long and healthy life, the best insights often come from kids. They bring a unique blend of humor and intelligence that’s hard to match. Let’s face it, Northwell Health is leading the way in making health and wellness accessible to everyone. #NewYearResolutions #Resolutions Bravo Ramon Soto Joseph Leston Kate Egan Nick Sonderup Ali Demos Taylor R. Heidi Newcom Ava Blumberg
Out of the Mouths of Young Healers: StrawberryFrog's Bold New Year #Campaign for Northwell Health.
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Our latest campaign with Northwell Health, “A Little Wisdom,” shares heartwarming reflections from children on health and happiness, reminding us to reconnect with what truly matters this season. As the newest chapter in Northwell’s Raise Health movement, it fosters meaningful conversations about well-being and the simple truths that lead to healthier, happier lives. Thank you Roastbrief for spotlighting our work! Read the full story to learn more about the campaign.
✨‘A Little Wisdom’✨: Northwell Health and StrawberryFrog bring smiles to our faces with their new holiday campaign 💖. Children aged 5 to 9 share unexpected reflections on health and happiness. A reminder that sometimes small gestures heal more than we imagine. 🌈🩺 #RaiseHealth #HumanHealth #Northwell Ramon Soto Joseph Leston Kate Egan Kaitlyn McAllister Cori Clancy Steven C. Sarah DiBari Scott Goodson Nick Sonderup Anthony Falvo Rachel McEuen Ali Demos Steve Scutellaro Taylor R. Heidi Newcom Ava Blumberg Cosmo Street Madeline Leshner Hannah Smith Luiza D. Naritomi Maura Woodward
Out of the Mouths of Young Healers: StrawberryFrog's Bold New Year Campaign for Northwell Health - Roastbrief US
https://roastbrief.us
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StrawberryFrog reposted this
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
2024 was the year of Ai in marketing. 2025 will likely see immediate productivity boots by combining human creativity and machine learning. Just ask Jarrod Bull head of MachWon: GenAI Agency. But Movement Thinking is still the most powerful way to move people to move product. #CMO StrawberryFrog #Ai
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Our latest campaign for LifeBridge Health, “Stop the Iron Pipeline,” was recognized by Ad Age for its powerful approach to raising awareness about illegal gun trafficking. The article highlights how our cinematic music video, set to “Pipeline” by Grammy-nominated artist Logic, captures the devastating domino effects of out-of-state illegal gun imports. We’re proud to see our work making an impact and starting important conversations about gun safety and public health. Learn more about the campaign’s mission in the AdAge article linked below, and visit StopTheIronPipeline.org to join the movement to create a healthier, safer future. https://bit.ly/4g9aFDy
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Get to know StrawberryFrog’s CCO Nick Sonderup in his 2 Minute Tuesday interview with The Clios, where he opens up about his career journey, creative work, and upcoming book. Read more here: https://bit.ly/3CW9fxk
2 Minutes Tuesday is the place to catch up with creatives and learn more about their inspirations, motivations, and origins. This week, we chatted with: 💫 Jake Scott of RSA and Black Dog Films 💫 Chris Kurtz of The Mediatwist Group 💫 StrawberryFrog's Nick Sonderup 💫 Carmen Rodriguez of GUT
Muse Spends a Few Minutes Chatting with Creatives
The Clios on LinkedIn
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You can dump the white wine spritzer clichés—women now drink liquor more often than men. The problem is, many spirits brands haven’t caught up, leaning into the same tired marketing. We turned this all on its head when we tapped Mila Kunis for Jim Beam. Learn all about recent trends in our newest entry at The Pond (link in comments).
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Can’t wait to see the next wave of talent jump into the Frogpond! If you’re ready to take on exciting challenges and drive bold ideas, this is your chance 🍓 🐸
Head of Talent Acquisition & Partnerships at StrawberryFrog | Strategic Team Builder | Culture Advocate
Applications for StrawberryFrog's 2025 Tadpole Program Are Now Open! It’s that time of the year again! We’re looking for ambitious, driven, and creative recent graduates to join our Summer 2025 Tadpole Program. This is your chance to dive into the world of Movement Marketing and make a real impact. This year, we’re looking for individuals interested in: 🍓 Strategy 🍓 Business Management 🍓 Growth/New Business 🍓 Creative (Art & Copy) 🍓 Project Management Let us know your area of interest when you apply and why jumping into the Frogpond matters to you. The deadline is March 21, 2025—but don’t wait! Spaces fill up fast! Apply now: https://lnkd.in/eE4nyGt9
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