S/B Strategic Marketing

We loved working with United Dairy Industry of Michigan to execute this seasonal campaign. These assets are captivating, timely and educational — the perfect recipe for meaningful engagement.

#ThrowbackThursday! ICYMI, last month was the second annual Cheese Fair Off The Square in downtown Madison! We were thrilled to work with Dairy Farmers of Wisconsin to help bring this popular event to the Capitol Square once again. Some of our favorite event highlights include... 🧀 16 Wisconsin cheesemakers and mongers 👏 8 local businesses participating in a cheese-filled walking tour 🔥 A Wisconsin Cheese brunch like no other at Graze

A little behind the scenes glimpse at — wait, are those meatballs? That's right — our client, Jones Dairy Farm, recently introduced a new line of fully-cooked meatballs made with clean, simple ingredients, just like the breakfast sausage that has made them a household name. We were in studio at Radlund Photography this week capturing delicious content for our new campaign. Stay tuned for the results! 👀

#ThrowbackThursday to one of our favorite events from The Art of Cheese Festival last fall! The inaugural Cheese Fair Off the Square drew in a crowd of 5,000+ as the main event of the festival open to the public. Visitors sampled and purchased cheese from cheesemakers around the state, enjoyed live entertainment and more! We are thrilled to be collaborating with Dairy Farmers of Wisconsin to bring this event back, bigger and better, to downtown Madison on Saturday, September 28, 2024! Mark your calendars now and stay tuned for more updates on this year's event. 👀

Americans are in their home cooking era. Consumers have reported spending 10% less of their food budget on takeout in 2024 compared to 2022, the majority of which said they do so to save money. Drop us a line to find out how we use insights like these to build winning strategies for brands. https://brnw.ch/21wLHNd

Hey Friday foodies — how aesthetic does this mini cheese board look in the gorgeous afternoon light? This board was built more as a prop for a shoot than anything else, but it turned out so pretty (and tasty thanks to some Wisconsin cheese) we simply had to share it with our fellow foodies. Plus, cheese boards are kind of our thing. 🧀😋 Happy #FoodieFriday!

We are thrilled to celebrate our Social Media Director Sarah Curry's 10th #workanniversary with S/B! We're so lucky to have such a bright leader on our team. Join us in congratulating Sarah!

Start your week off on the right note with some #ThoughtLeadership to get you inspired. There's a reason this is one of our most read blogs — a social media audit, if done right, is an extremely beneficial exercise for any brand. Whether you're creating a basis for a new social strategy or just want to check in on your content performance, an audit is well worth the time you invest in it. Dive deeper ⬇️

This #FoodieFriday is doubling as a #FlashbackFriday to when we were in studio capturing content for our client, The Corner Booth pizza. S/B helped launch this new frozen pizza brand in March of 2023 and they've seen such success that they are now extending their product line! Stay tuned for updates and, in the meantime, enjoy this #BehindTheScenes moment.

Smash burgers went viral on social media in 2023, but this summer has proved that the trend is here to stay. With social discussion soaring higher than last year, these juicy burgers are having much more than "a moment." Insights like these power content creation for our clients — check out Go Bold With Butter's socials (@goboldwithbutter) to find out how we used real butter to make the very best smash burgers.