Planet Propaganda

🍿 Got time for a sitcom break? Grab some popcorn and dive into our newest spot for Illuminus, where senior living is the start of a whole new, fun-filled chapter—think more laughs, more friends, and fewer chores. Our Live Your Light campaign brings this to life with a sitcom-style twist, spotlighting the bonds, community, and joy that make independent living shine brighter. 🌟 Directed by Michael Litwak and crafted in collaboration with our friends at Whiskey Bear, Inc. Credits CD Kurt Lenard CW Joseph Kuhns AD Corrisa Terrien EP Joie Mikitson Client Brand Manager Emily Kuehl Prod Co EP Benjamin J. Murphy Prod Co HOP Michael Tamburrino

We are #hiring! Are you a curious thinker looking for greener grass? Look no further! We are searching for a Group Strategy Director to run our strategy department and join our leadership team. https://lnkd.in/gRsWuaj5

The future of senior living is here, and Illuminus wants you to be a part of it. Planet's latest work for one of our most incredible clients is a hiring campaign that invites people to become part of a mission to revolutionize how we age in America. https://lnkd.in/gYuVysdS

Somewhere, a door is opening for you, and our client Forte Opening Solutions believes that when it does, every entrance should be unforgettable. Here is Planet's latest branding work for Forte: https://lnkd.in/gDVtav2f

Here's Planet Propaganda's new work for Horizon Fitness treadmills. When your tech doesn't connect with your workout, it doesn't feel like you worked out. We fixed that. Sync into the zone with Horizon.

Wanna have a little more fun at work? Then come work with us 😉 . We're expanding and looking to bring a new Account Coordinator onboard, and we can't wait to meet you.

We've talked about work enough, let's talk about something fun. How about food? What should we demand next from QSR brands who want to win "The Fast Food Wars"?

Here at Planet, we love baseball season, and we LOVE our home team, the Madison Mallards! In fact, we love them so much that we created this playful design system to help carry the Mallards to victory. Wausau Woodchucks, you've been put on notice: We're coming for ya!

Clothing you can't live your life in isn't clothing worth owning. That's why when Duluth Trading Company makes women's apparel, they make sure it's Clothing Built for Life. Check out our new spot here. https://lnkd.in/ga4guRJd

In honor of this week's National Restaurant Association show, our Planeteers wanted to share some thought-starters and insights for those of you in the Quick Service Restaurant business: 💡 Daypart or dream part? Whether it's Sweetgreen or Burger King, QSRs are pivoting to more health-conscious menu choices. But let's be honest: A lot of us are still looking for brands that give us permission to indulge our cravings. How is your brand helping me dream of my next meal with you, even before I start getting hungry, or maybe even after I just ate? 💡 Influencer marketing done unusually well: Whether it's Charli D'Amelio, Doja Cat, or the AI-cloned voice of former NFL player and current ESPN host Keith Byars coming out of a Lee's Famous Recipe Chicken drive-thru, what's your secret recipe for partnerships that are unusual and eye-catching, but still on-brand? 💡 Forget personalizing, try situationalizing: We all have more than enough marketing jargon words, but this one is worth it: Accounting for the situations and contexts your target customers will encounter your messaging in will have a huge impact on how effective those messages are. Consider everything: Location, time, weather, what sporting events will happen that day, you name it, well in advance of your message going live. Your ROI and sales growth will thank us. Let us know what YOU think QSR brands should be paying attention to in the comments below. Meanwhile, we're taking our lunch break 😉 !