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🚨 January is key for donor retention! 🚨 That’s why we asked monthly giving expert, Dana Snyder, what she recommends to retain your end-of-year donors and start the year strong by building lasting relationships. Here's how: 1️⃣ Say Thanks – Show donors their impact and why they matter. 2️⃣ Share Wins – Re-engage with stories, annual reports, and program highlights. 3️⃣ Promote Monthly Giving – Frame recurring donations as a New Year’s resolution to help others. 4️⃣ Announce What’s Next – Share your vision and goals for 2025. 5️⃣ Act Early – The first 90 days are critical for turning new donors into recurring ones. 6️⃣ Tell Stories – Build emotional ties through meaningful storytelling. ✨ Prepare now to make this January count and keep the momentum going! #DonorRetention #MonthlyGiving #SustainableRevenue

Are averages stopping you from fully analyzing your fundraising performance? 🤔 While average (and median) donation amounts can help paint a picture of your overall fundraising, when it comes to figuring out where you need to spend time and optimize, you’ll want to dive deeper. Segmenting your data by source and channel can give you a more accurate read on what’s happening with your digital programs, allowing you to more easily pivot your strategy. Through segmentation, you can uncover what channels are bringing down your averages. Want more insight into how to analyze your donations? 💡Read our latest blog: https://lnkd.in/gmtaUs8B

Keep gifts coming. Keep things tidy. “We are constantly testing new ideas and improving our campaigns, which can get messy when it comes to tracking. With Classy, we can create one donation page and use source codes. That way, everything is funneled to one page, and we can tell exactly where the gifts are coming from.” - Emily Ott Digital Fundraising Specialist, Lutheran Hour Ministries

You and your supporters have accomplished a lot of great things this year! Let everyone know how and what you did with a thoughtfully crafted annual report—one that looks stunning, tells a compelling story, and gets everyone excited for the work to come next year. A truly great nonprofit annual report goes beyond the numbers. It’s a chance to showcase the year’s impact, celebrate supporters, and preview what to expect with future giving. It could be a one-page PDF or an entire interactive website—what matters is that it connects with your supporters and strengthens your relationship with them. Find out how to take your annual report to the next level. We have examples to inspire you and templates to get you started. Make your annual report one to remember. 👉 Read our blog post for ideas and insights: https://bit.ly/41kVmTF

Why choose Classy as your nonprofit’s fundraising platform? Just ask The Food Depot! "Our team chose Classy because it is trusted by nonprofits and lets us stay focused on our mission to provide food and resources to Northern New Mexican communities. Classy's reliability means we can manage donations with ease, knowing every contribution will make a direct impact." – Amanda Bregel, Communications Manager

Nonprofit leaders: Are you on the brink of burnout? You’re not alone. To help you in this busy season, we asked Lindsey Fuller from The Teaching Well for wellness tips to ensure you’re taking care of yourself and your team at year-end.

Most native CRM reporting is complicated. The dashboards are hard to build, read, and share—and they don’t dig deep enough into individual campaigns. It should be easy to answer the question, “How’s that campaign going?” That’s why we built Campaign Insights. See how it works: https://lnkd.in/gqRWXyVN

Here’s how our community made a difference this year. 💚 In 2024, the GoFundMe Community showed up in so many ways – including donating twice per second, on average. Dig into our Year In Help report to learn more about how all of YOU helped each other: https://gfme.co/4foTg8H 🙌 More than 1.5 million people around the world donated to strengthen their communities 🙌 More than 70,000 nonprofits served 🙌 Nearly $235M was raised this year to aid in natural disaster recovery and rebuilding efforts 🙌 Our community used platform AI features more than 10 million times to share their stories with the world Thank you to everyone in our community, including the GoFundMe and Classy teams around the world. Here’s to a wonderful holiday season and a great new year ahead! #YearInHelp

Are you heading into Giving Season with the right tools and strategies? Before you get too far underway, make sure you’re utilizing Classy to the fullest to maximize your end-of-year capabilities: 🔄 Rethink traditional appeals with Classy’s Giving Cart: Enable your donors to give in multiple ways with the ease of e-commerce, eliminating the trade-off between larger one-time gifts and gaining recurring donors. 💡 Rethink ask amounts with Classy’s Intelligent Ask Amounts: Work off of real-time, personalized ask amounts for every donor who arrives on your donation forms for better conversions and stronger fundraising numbers. Make 2024 your most successful end-of-year campaign ever.

🗣️ Ready to drive your year-end giving to new heights? 📈🎉 Find out how to shape your most successful end-of-year campaign yet! Our recent blog offers multiple ways to engage donors and maximize impact this holiday season. Three fundraising activation quick tips for year-end success: 1️⃣ Drive greater impact per page: Personalized asks can seriously boost conversion rates—which is important when nonprofits often see a surge in new supporters during giving season. This makes every point of conversion 3.7x more valuable than any other point in the year due to high traffic! 2️⃣ Create cohesive, branded donor journeys: Consistent design and messaging on your donation page will resonate more when aligned with the email, social post, ad, or direct mail that brought donors there. 3️⃣ Offer options to give to multiple affinity areas: Let donors support all their passions with Classy’s Giving Cart. This feature increases generosity across campaigns, with 15% of donors contributing more than one gift in a single experience! 🎁 Giving Season is here. Be sure you’re ready to go with strategies that spark connection and drive results. 👉 Read the full blog to finalize your plan: https://bit.ly/3ZyzCky