Virtuous

✨ Impact Campus Ministries boosted revenue by 68% with Virtuous! ✨ Faced with an outdated CRM that drained time and energy, Impact Campus Ministries sought a modern solution. Their goal? Streamline operations, scale donor engagement, and treat every donor like a major donor. By switching to Virtuous, they achieved: ▪️ Automated donor journeys and thank-you messages ▪️ Personalized communications for 2,200+ donors (1,500 are monthly givers) ▪️ Automated task assignments for staff follow-ups The impact of this switch lead to: 📈 Revenue growth from $1.6M to $2.7M in 2 years—a 68% increase! 📈 27% higher donor retention than the nonprofit average Here's what Jeffrey VanderLaan, VP of Impact Campus Ministries, said about Virtuous: “Virtuous is the bread and butter of responsive fundraising—giving everybody that same kind of treatment that a major donor would normally get.” Discover the full success story here ➡️ https://vrtuo.us/4gM9Ujz #casestudy #customerstory #testimonial #nonprofit #ministry #fundraising #successstory

As we wrap up 2024, this is the perfect time to reflect on this year’s lessons and look ahead to what’s next for nonprofits in 2025. We're highlighting key insights from industry leaders on the victories, challenges, and emerging trends that will shape nonprofit strategies in 2025. Here are just a few of our 2024 takeaways: 🎨 Creative Fundraising & Donor Behavior — Nonprofits showcased resilience by adopting innovative fundraising strategies and leveraging digital marketing techniques to engage donors in new ways. 💻 The Role of AI & Technology — While AI tools gained traction, many nonprofits faced hurdles with data management and training staff, revealing the need for better tech resources and support. 📜 Shifts in Donor Expectations — Donors now expect more transparency, impact-driven storytelling, and personalized engagement, driving a shift from transactional to relationship-based giving. These lessons and many more are explored in detail on the Virtuous blog. Get inspired, adapt, and prepare for an even stronger 2025 👉 https://vrtuo.us/49RWJeS #2024wrapped #wrapped #nonprofit #fundraising #lessonslearned #newyear #2024takeaways

Thinking about launching a capital campaign? 👉 Here’s where to start: Every successful campaign starts with strong foundations and a clear vision. Here’s what your nonprofit needs in place before moving forward: 🔭 A big, bold vision • What will your community look like after the campaign? • Will your organization be transformed—new buildings, expanded programs, or enhanced services? • Avoid launching a campaign just because of an upcoming milestone. Focus on transformational impact. 💰 Financial stability • Is your annual fund strong and reliable? • Campaigns are tough to execute if your organization is operating at a deficit. 🛠️ The right team • Do you have the staffing to support a campaign? • A development director or team is essential for success. Capital campaigns thrive on boldness, preparation, and a clear plan. Is your organization ready to take the leap? 💡 Want to learn more? Watch/read the full Ask a Responsive Fundraiser with CEO & Co-Founder of Capital Campaign Pro, Amy Eisenstein, ACFRE ➡️ https://vrtuo.us/41Egg0a #fundraising #campaigns #nonprofit #fundraisingideas #fundraisingtips #strategy

🗣️You asked, we answered! We’re excited to welcome our very own Erik Tomalis 🦬 back to Ask a Responsive Fundraiser! This week, he offers insights on some of the issues nonprofits face, including: 🔗 Strengthening Donor Relationships: Make donors feel seen and invite them to engage beyond donations. 🙌 Creating a Consistent Volunteer Program: Keep volunteers updates, show how volunteering contributes to the mission, and set expectations. 🌍 Diversifying Your Board: Identify gaps, broaden your search, and tailor your outreach so new members can see exactly how they can contribute. 💻 Head over to the blog to get more of Erik’s insights ➡️ https://vrtuo.us/4gMhg6R 🙋Drop your questions in the comments, and let’s keep the conversation going! #AskaResponsiveFundraiser #DonorEngagement #DonorRelationships #Volunteers #Nonprofits #NonprofitSuccess

🤩 We love hearing from our customers! 🤩 Take a look at this success story from Unbound Now, a Virtuous customer who is now able to collaborate better across its various branches while leveraging the power of responsive fundraising to build meaningful connections with its donors. With the help of Virtuous, Unbound Now has achieved: ✨ Significant improvements in efficiency and productivity from streamlined processes  ✨ Improved collaboration and decision-making with centralized data ✨ Faster donor response times driven by marketing automation Learn more about Unbound Now's success as a result of switching to Virtuous, and see if Virtuous might be the right CRM fit for you ➡️ https://vrtuo.us/3ZLPoJb #testimonial #customerstory #successstory #philanthropy #fundraising #nonprofit

Campaigns aren’t just about timing—they’re about belief ⭐ When you assume you can, you move forward. And when you move forward, donors rise to the occasion. Campaigns span years, so even if there’s a dip in the economy, you have time to reconnect with donors and adapt. The truth is, there will always be outside factors—recessions, disasters, or uncertainty. But organizations that keep going despite the challenges often finish their campaigns stronger, while those that pause are left playing catch-up. 💪 Don’t stop. Keep planning, keep building, and keep believing. Dig into more ways your campaigns can succeed. Watch/read the full Ask a Responsive Fundraiser with CEO & Co-Founder of Capital Campaign Pro, Amy Eisenstein, ACFRE here 👉 https://vrtuo.us/4giULGK #fundraising #nonprofit #fundraisingtips #Q&A #fundraisingideas #connection

🎙️ In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause. Included in the conversation are OneCause’s CMO, Karrie Wozniak, and Director of Corporate Communications, Sarah S. (Sarah Sebastian). Together, Karrie and Sarah share details from the 5th edition of OneCause’s Giving Experience Research Study—a report that highlights the latest social giving trends in the nonprofit sector. This crucial report offers actionable insights to help organizations build deeper, lasting connections with their donors. Offering key finding from this report, Karrie and Sarah will also share: 🎁 The meaning of ‘social donor’ and ‘social giving’ 📱 How nonprofits can use technology to build trust, ease, and connection with their donors 👩💼 Effective strategies on how organizations can attract younger, more diverse donors 📈 How nonprofits can best use the data from the report to make an impact on their organization Listen to this episode now at ➡️ https://vrtuo.us/408lHU5 or wherever you get your podcasts 👍 #podcast #nonprofit #fundraising #fundraisingtips #fundraisingideas #connection #diversify

😥 Are you feeling the financial pressure as we look ahead to 2025? We asked CEO of Infinite Giving, Karen C. Houghton, to share her top 5 Essentials for Nonprofit Financial Success in 2025 in our recent blog post. You'll learn how to: ⭐ Implement Intentional Cash Management Strategies ⭐ Launch and/or Grow Your Reserve Fund for Nonprofit Financial Success ⭐ Diversify Your Donations to Accept Stocks, Cryptocurrency, and Non-Traditional Donations ⭐ and more! Read the full blog for the complete list of essentials ➡️ https://vrtuo.us/4fl6ItZ

🚀 Want to turn first-time donors into lifelong supporters? It’s all about building lasting relationships! 🎥 In our latest video, we’re sharing actionable tips to boost donor retention and grow your impact. Whether you're looking to increase engagement or strengthen donor loyalty, this is a must-watch for nonprofits striving to do more good. Don’t miss out—watch the video now and discover how you can create deeper connections with your donors ➡️ https://vrtuo.us/3ZDobrI #DonorRetention #NonprofitGrowth #VirtuousSoftware #FundraisingTips

What’s in a name? 🤔 For feasibility studies, it turns out—a lot! Many nonprofit leaders and boards overlook this vital step, thinking they should jump straight into a campaign. But a feasibility study isn’t just about whether a campaign is possible—it’s about how to run it effectively and raise the most you can. 📝 Think of it as a campaign planning study. It prepares you for success by identifying the best strategies and engaging donors, strengthening relationships along the way. 🎓 Want to learn more about leveraging feasibility studies? Watch/read the full Ask a Responsive Fundraiser with CEO & Co-Founder of Capital Campaign Pro, Amy Eisenstein, ACFRE here ➡️ https://vrtuo.us/3ZsfEIg #fundraising #nonprofit #strategy #fundraisingtips #fundraisingideas #marketingcampaign #campaign #relationships