Spin Sucks’ Post

Ever 'rubber-ducked' AI? You should! 🦆 AI is such a big talking point at the moment, and I totally understand why; it's literally CHANGED THE GAME. Personally, I think it's ace - but only when used right. I'm seeing so many people in the PR space who seem fearful of AI in all forms. Honestly? If you learn how to use it right, it becomes a close ally and not the enemy. So, here are a few tips on how you can use AI to your benefit, within PR, and elevate your campaigns. ⬇️

AI is changing the way searches are conducted and how users interact with content. If you want to get the best results from your PR efforts, understanding AI's impact on PR is crucial. Here are 5 ways AI is changing PR for communicators. (Matt Willis) https://hubs.ly/Q02yyv3X0 #PR #AIinPR #AItrends #PRtips

While AI is playing a growing role in supporting public relations, agencies and brands need to keep in mind that there is no substitute for original, thoughtful content that adds value to readers. Judith Middleton, CEO at DUO, addresses the benefits and risks of using AI in communications, in this IOL News article. #PR #communications #ai #contentcreation

Has anyone in my network used Pressmaster.ai (a self proclaimed AI-powered PR one stop shop)? I've been hearing more and more about it but am yet to find someone that has actually built it into their workflows. Keen to hear about anyone experience with it, and pros / cons. #ai #publicrelations #PR #Marketing

🌐 𝗧𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗺𝗼𝘃𝗲𝘀 𝗳𝗮𝘀𝘁, 𝗮𝗻𝗱 𝘀𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗽𝗮𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗹𝗶𝗻𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝘁. Digitalization has changed the space of public relations.🚀 For over a century, press releases have been the go-to tool of PR, and we are seeing a significant shift in their role thanks to the digital age. 📰Traditionally, you would see press releases as these text-heavy documents delegating information directed toward journalists. They have evolved into the multimedia form we see today, a public forum where information is accessible to all. This is a noticeable shift that follows the change in audience preference toward immersive and interactive content. 📊𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲, consider companies like 𝗥𝗲𝗮𝗱𝗲𝗿’𝘀 𝗗𝗶𝗴𝗲𝘀𝘁. They have adapted to the digital age by integrating press releases with their digital assets, such as videos, infographics, and direct links to complete reports. This strategy is effective for attracting attention and providing journalists and the general public with immediate access to a broader narrative. In recent years, with the growing influence of artificial intelligence (AI), press release creation and distribution has undergone yet another transformation. According to a recent report:  👉𝟮𝟲% of communications professionals have already turned to AI for press release writing. 👉𝟰𝟲% are considering its implementation in the near future. The implementation of AI in PR processes will allow PR professionals to analyze data to understand media trends, schedule releases for more precise and timely communication, and personalize content for audiences to drive more engagement and reach from PR campaigns. 𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀?🤔 Well, looking ahead, it is clear that they aren’t going anywhere. Instead, they are adapting to the digital age. By leveraging the multimedia power of digital media and AI-driven PR strategies, organizations can better connect with their audiences and convey their messages effectively. ✨What PR strategies are you turning to in order to align with the emerging trends? #PRInsights #DigitalTransformation #PressReleases #AIinPR #PublicRelations #MediaTrends #PRStrategies

In today’s fast-paced digital world, effective communication is more important than ever. Press releases, long regarded as the backbone of brand communication, continue to evolve in response to changing technologies and media consumption habits. The 2024 State of the Press Release Report highlights the enduring value of press releases, while also shining a light on emerging trends like generative AI and the growing importance of multimedia content. Here are some key takeaways from the latest report: • Press Releases Are Still Gold – 74% of journalists prefer receiving press releases, with 68% finding them the most useful content from PR professionals. • Generative AI is Changing the Game – 42% of PR professionals are open to using AI to craft content, especially for headline writing and research, but human oversight remains crucial. • Multimedia is Essential – Including visuals like images and videos boosts engagement and increases the likelihood of media coverage. 72% of journalists used PR-provided images in the past year. • Press Releases Fuel SEO – Long-term SEO benefits and enhanced brand authority are significant advantages of sending press releases. • Multichannel Strategy is Key – 92% of professionals reuse press release content across other channels like social media, blog posts, and videos, proving the importance of integrated communication strategies. In 2024, it’s clear that the press release is here to stay—empowering brands to maintain credibility and visibility in an ever-changing media environment. 📌 Special thanks to PR Newswire APAC for their comprehensive 2024 State of the Press Release Report, which offers invaluable insights for the PR and communications industry. #PR #Communications #PressRelease #AI #DigitalTransformation #MediaEngagement

Are you a PR agency working to add value to your clients in an ever changing world? OK, can we borrow you for about a minute please...? 😉 #pr #pragency #AI #training #simulation #socialmedia #AI #pivot #addvalue #splutter

#AI has become exponentially more powerful in recent years with many AI-enabled PR tools coming online. (OK, pun intended!) Which of those tools have proven to be the most useful? I shared some thoughts based on personal experience: https://lnkd.in/gSx7diHp #artificialintelligence #PR #publicrelations

Next week I've space in my diary to do free discovery consultancy calls. If you want a no obligations chat about how we can help you embrace AI in 2025 then book one. See how AI can be your superpower in 2025. https://sbpr.cc/5pytu 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

5 ways AI can ✨SUPERCHARGE✨ your Internal Communications 🚀🚀🚀 (That doesn’t include copywriting) In an era of “do more with less,” you’re probably dealing with… ❌ Budget cuts ❌ Shrinking teams ❌ Evaporating resources If you want to efficiently support the business: ✅ You need to optimize your workflows. If you want to create out-of-this-world content without design support: ✅ You need to expand your creative toolkit. AI creates opportunities to scale beyond the limitations of your allocated resources. If AI isn’t your Internal Comms ✨superpower✨ yet… Get curious. It’s time to experiment! P.S. What AI tools have you used so far? #AIBranding #InternalComms #EmployeeEngagement #CommsInnovation #FutureofWork