SPCSHP

Shopping just keeps getting smarter—and way more fun. 🛍️ TikTok totally changed the game in 2024, but with a possible U.S. ban on the horizon, apps like Shop and Whatnot are stepping up big time. 👀 Curious about how these platforms are shaking up social commerce? Let’s dive in. 🚀  ✨ 🔗 https://lnkd.in/eNfsNPVc

'Tis the season to cashback! Check out how Chase Freedom Unlimited - and a very special cast of characters - makes the most out of the holiday season.

From our bold rebrand to inspiring creative work with incredible clients and our new partnership with MSQ, this year was defined by collaboration and creativity. None of it would have been possible without the passion and dedication of our talented team. We can’t wait for 2025, where we’ll continue to create, innovate, and shape an exciting future. ✨

It's the best time of the year. Our most festive holiday campaign yet has launched for Starbucks. #client

Stare at your own risk. ☀️👆 Heading into this season, we partnered with the Phoenix Suns to develop a rallying cry for the city, a declaration of intent for the team, and a brand positioning for the entire franchise: Suns Up. 

We turned to our Gen Z Reveal panel for their predictions on social platforms and brands for 2025, exploring how they’ll shape culture and drive trends in the year ahead.

From the first moments of preparation to the last seconds of the year, Starbucks helps make the holidays merrier and we helped spread the joy. If you haven't seen it all over your TV and internet, check out our latest video work for Starbucks. #client

Apryl Gordy, Sr. Impact Manager, shared her journey on the Just One Q podcast—reflecting on the power of showing her work, embracing her unique path, and celebrating the growth that’s shaped her career. Take a listen to her on the Just One Q podcast!

In The Drum, Cedric Devitt explains SPCSHP’s commitment to quality: a culture of collaborative responsibility and "No Silent Disagreement." Everyone contributes to strengthening the work, ensuring authenticity and fresh perspectives. 💡

Social listening has become a key tool for brands in executing “surprise and delight” moments on social platforms. By actively monitoring mentions, a Community Manager has the understanding to connect with the brand’s audience members on a personal level, respond creatively, and, in some cases, go above and beyond. Consider these pair of examples to better grasp the power of effective “surprise and delight” moments: In our first example, influencer and podcaster Jake Shane, also known as @passthatpuss on social, recently aired his grievance with sushi chain SUGARFISH on his Instagram story, requesting a side of sushi rice. The company’s response doubled down on their company policy stating they only provide the side of rice for kids’ orders. This sparked a somewhat public back and forth, paving the way for another sushi restaurant, Sweetfin, to swoop in and collaborate with Jake Shane on a limited edition menu item, a custom bowl with a side of sushi rice.  Another example is when a fan tweeted facetiously at corn chip brand Sun Chips requesting a charcoal-bag-sized offering of Sun Chips. The brand took notice and proceeded to send him exactly what he asked for – a massive bag of Sun Chips. Sweetfin and Sun Chips both demonstrated the power of creating a tailored response that goes beyond the usual activity that stays on social platforms. Personalizing an interaction to this level establishes a stronger emotional bond with the consumer and creates a memorable experience, not only for the recipient but for all the fans who followed along. And as an added bonus, the efforts of Sweetfin and Sun Chips earned internet virality and a major boost in brand equity. For daily Internet Brunch, click here to subscribe: https://lnkd.in/e_TEdQrJ