luquire

A new workspace, new culture adds, and a big recognition from ADWEEK — and that's only the start of what 2024 had in store for our team. ✨ Swipe through for our year in review — AI DJ summary not included 👉

We have long admired Danny Morrison, Executive Director at Charlotte Sports Foundation, since our early days as a sports marketing agency. We'll be the first to tell you, it is no surprise he is one of 2024's Charlotteans of the Year. Embracing knowledge from his time as a college athletic director and conference commissioner and his tenure as president at the Carolina Panthers, he took on his role at Charlotte Sports Foundation in 2019 with the goal of boosting Charlotte's reputation in the world of college sports. Over the past 5 years, he has played a major role in placing Charlotte on the national stage, launching landmark events like the Jumpman Invitational, the Dukes Mayo Bowl, and the inaugural Charlotte Invitational — and that's only this month. We are proud of our partnership with the Charlotte Sports Foundation, and will forever appreciate Danny's leadership at the Foundation and in the Charlotte community. Read more about Danny and his leadership philosophy in Charlotte Magazine: https://lnkd.in/efe77DsA

We've known that Nichole Maggio, our Director of Media, is a brilliant media mind since her first day at luquire. Not only is she a data-driven, expert negotiator who drove $1.8M in TV buying savings for our friends at Visit North Carolina, and an incredible leader who has doubled the size of our Media department — she's also one of Ad Age's Media Buyers to Watch in 2025! Get Nichole's takes on what the 2025 media landscape will bring in Ad Age: https://lnkd.in/e42VPuxW

Today marks the first-ever Charlotte Invitational, Charlotte's premier professional tennis event hosted by our friends at Charlotte Sports Foundation! While our PR team is out hitting the pavement ahead of "The Crowning Toss" and driving continued momentum for the main event, read more about the thought and history behind the logo design we developed in partnership with the Charlotte Sports Foundation team to commemorate the inaugural toss 👇

What is Kindor? It's our shorthand for the combination of kindness and candor, and it's the ethos that guides how we operate as an agency. Learn more about this philosophy—and the outcomes it drives—with our Chief Creative Officer, Glen Hilzinger, as he talks Kindor, his advertising journey, and making work with impact on the most recent episode of #WeBuiltThisBrand with Chris Hill, MBA! 👇 https://lnkd.in/erNA32Me

"If people don’t have permission to fail, they aren’t going to want to try. And if they don’t try new things, your business will stagnate." Our President, Stephanie Spicer, (virtually) sat down with Authority Magazine's Dina Aletra to talk leadership, culture, goal setting and approaching all with a healthy appetite for discomfort. Want a peek behind the curtain? Get a look into the leadership philosophy shaping luquire with Medium x Authority Magazine: https://lnkd.in/eqQJ-X3r

Gen Z: Hard to win and even harder to keep. One of our resident Gen Zers and Communications Strategist, Maggie Carpenter, gives marketers a peek into Gen Z consumers' brains and discusses how to reach this generation in the ways that matter -- even when their behavior doesn't align with the traditional funnel. Check out her top 3 ways to use the "marketing hive" to win over the most elusive generation, and read more in Ad Age: https://lnkd.in/geudJCDz

We may work in advertising, but we know quite a bit about getting surgical. With our campaigns, that is. 😎 Stephanie Spicer and Scott Peacock, our client over at Visit North Carolina, teamed up to give other marketers a peek at how a "surgical approach" to media buying drove incredible outcomes for North Carolina tourism at the Association of National Advertisers' Nailing the Numbers Conference. What is the surgical approach? It's our proprietary process behind driving the highest ROI for clients, leveraging data-based insights to identify key audiences and points of influence to inform creative that clicks. The results for Visit NC? 300:1 ROI, including skyrocketing ad awareness and major increases across ad-influenced visitor spending, visitor spending per media dollar and state and local taxes per media dollar.

If you haven't swiped, don't cheat — swipe all the way through and see what we've got up our sleeve. 😎 Now that we've got your attention, we're ecstatic to announce that luquire is one of ADWEEK's 2024 Fastest Growing Agencies and the #13 Fastest Growing Agency in the Southeast! Thank you to our clients, collaborators and our incredible people, all who have played a major role in our growth over the past few years. Your partnership, passion and shared philosophy have helped drive fantastic work to meet — and surpass — significant goals. Here's to continued growth, together!

Big thinking = Big rewards Swipe to see how top-tier client partnership, strategic goal setting and integrated teamwork propelled us to not just one, but THREE, PRSA Charlotte #QCPR Awards including: 🏆 Best in Show: "Airheads Welcome" for Sullenberger Aviation Museum 🏆 Integrated Communications - Gov't, Association, Nonprofit: "Airheads Welcome" for Sullenberger Aviation Museum 🏆 Shoestring Budget - Business Products and Services: "Smart Cookies" for Bojangles' Restaurants, Inc.