Forbes shares 5 key insights on where the Creator economy is headed in 2025: https://lnkd.in/dgMRCN-J #LTK #Forbes #CreatorEconomy #CreatorMarketing
LTK
Software Development
Dallas, TX 143,172 followers
Get personal. Scale faster. The community where Creators share with each other and 40M shoppers to scale brands faster.
About us
LTK is a global technology platform founded in 2011 to empower the world’s premium lifestyle Creators to be a brands' power partner. LTK Brand™ The top influencer platform in the world delivers billions in annual sales for more than 7,000 global retailers who choose LTK to deliver their influencer marketing programs at scale. With 12 years of proprietary sales insights and cross-channel performance data, LTK is unparalleled in its ability to build influencer marketing campaigns for brands of all sizes with self-to-full service products, proven ROI and full-funnel brand performance measurement from discovery to transaction. LTK is also the Influencer platform with millions of shoppers on its top-rated consumer focused shopping app that amplifies its Creator's posts. LTK Creator™ LTK is a one-stop destination that puts creators in business. As the largest curated Creator community, LTK has Creators in fashion, beauty, fitness, home, and lifestyle influencers who use LTK to monetize their content across the entire social ecosystem, and to manage their bespoke storefront - their Shop on LTK. LTK Creators find new tools and technology that make it even more efficient to manage their Shop on LTK and market their content across the web. Creator Commerce™ LTK’s Creator Commerce empowers influencers’ businesses across the social universe and provides strategic insights to brands and influencers alike with an innovative platform, technology, and tools for scaling their marketing efforts. A three-time honoree on Fast Company’s list of Most Innovative Companies, LTK is a leading technology platform that drives billions in annual brand purchases from the largest Curated Creator Community in 100+ countries. LTK is headquartered in Dallas, TX and currently operates on five continents with more than 650 employees and is actively hiring innovators, disrupters and problem solvers who want to join our rocket ship.
- Website
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https://company.shopltk.com/
External link for LTK
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Dallas, TX
- Type
- Privately Held
- Founded
- 2011
Products
rewardStyle
Influencer Marketing Software
rewardStyle - A brand built on influencer innovation. We’re doing more than just monetizing the industry—we’re defining it.
Locations
Employees at LTK
Updates
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Watch LTK Co-founder & President, Amber Venz Box, on Yahoo Finance where she discusses the growth and impact of the Creator economy, as well as industry themes for 2025. See more industry insights on the implications of a potential TikTok ban: https://lnkd.in/eFF582pV #LTK #CreatorEconomy #CreatorCommerce #InfluencerMarketing #YahooFinance #MarketingTrends
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"LTK will be a force to be reckoned with. Its technology has quietly underpinned social shopping behavior for years and will form an even bigger part of the commerce landscape in 2025." See Jasmine Enberg's 5 predictions from EMARKETER's Creator Economy Trends to Watch in 2025 report: https://lnkd.in/eEcQXGTw #LTK #eMarketer #CreatorEconomy #SocialCommerce #MarketingTrends #InfluencerMarketing
VP & Principal Analyst, Social Media & Creator Economy. On-air TV expert, BBC & Bloomberg TV regular.
2024 was a year of legitimacy for the creator economy. 𝟮𝟬𝟮𝟱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻. Marketers will get serious about influencer marketing as it is held to higher measurement standards - and more “serious” industries like B2B and healthcare embrace the tactic. Some creators and influencers will also get more serious, as their social content moves from ad hoc to episodic—and scales into podcasts, CTV, and retail. Here are 5 𝘷𝘦𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 (and some a little unexpected) predictions for the industry in 2025: 𝗠𝗶𝗱𝘁𝗶𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘄𝗶𝗹𝗹 𝘀𝘁𝗮𝗴𝗲 𝗮 𝗰𝗼𝗺𝗲𝗯𝗮𝗰𝗸. Follower counts don’t accurately reflect a creator’s ability to drive business outcomes for brands. In 2025, brands will prioritize choosing creators on metrics that matter - like engagement and creative alignment. This will benefit the longtail of creators, particularly those with medium-sized audiences, strong creative and high-quality engagement. 𝗠𝗲𝘁𝗮 𝗰𝗼𝘂𝗹𝗱 𝗯𝗿𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗹𝗶𝘃𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴. Meta shut down live shopping on Facebook and Instagram in late 2022 and early 2023, as its ad business was suffering. With its ad revenues booming - and a TikTok ban looming - the time could be right to try again. Live commerce has been a boon for some creators and small businesses on TikTok, and it could make Meta a more attractive alternative for users, creators and brands. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗼𝘂𝗹𝗱 𝗿𝗲𝘃𝗶𝘀𝗶𝘁 “𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝘀.” Serial creator video is taking over social media, shifting TV viewers and audiences. As more YouTube creators bring their content to streamers like Netflix and Amazon or FAST TV channels, YouTube will want to give them more reasons to stay. YouTube will also continue to push into CTV: Last week, it announced that “Watch With” will come to TVs soon. 𝗟𝗧𝗞 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮 𝗳𝗼𝗿𝗰𝗲 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗰𝗸𝗼𝗻𝗲𝗱 𝘄𝗶𝘁𝗵. Its technology has quietly underpinned social shopping behavior for years. In 2024, LTK deepened its relationship with retailers and the social platforms, most notably through an integration with TikTok. It also launched LTK DM on Instagram, helping drive more traffic and spending to creators on its app, which has become a go-to for creators and shoppers looking for a more curated and controlled experience. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 - 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 - 𝘄𝗶𝗹𝗹 𝗿𝗶𝘀𝗲. The social platforms are saturated with sponsored content. In 2025, both brands and creators will continue to look for more sustainable ways to reach audiences. The rise of both predictable video and creator-founded products will offer new opportunities for brands and creators to collaborate, such as sponsoring a series or a co-branded product launch. And stay tuned for my 𝘷𝘦𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 social media predictions later this week.
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Forbes: How Is LTK’s Advanced Technology Driving $5 Billion In Affiliate Sales? Read the article by Jamie Gutfreund: https://lnkd.in/ehMEXis7 “Creators aren’t just partners—they’re the bridge between engagement, growth, and the future of retail.” - Amber Venz Box, LTK Co-Founder and President #LTK #CreatorCommerce #CreatorEconomy #CreatorMarketing #Creators #CMO #MarketingStrategy
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Ad Age explores how Art Basel has become a cultural and influencer marketing hotspot, including work from LTK with brands like Maybelline New York tapping into it to create unforgettable connections with consumers: https://lnkd.in/eVs59djw Check out our next LTK Soirée event, LTK Beautiful, coming to Miami Beach in February 2025! https://lnkd.in/e6HZQrSK #LTK #ArtBasel #AdAge #InfluencerMarketing #CreatorMarketing #BrandMarketing #LTKBeautiful
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From Creator to Founder ✨ Shea Marie, a pioneer in the fashion influencer space, transformed her digital presence into a thriving business. Hear her journey to building SAME LOS ANGELES: https://lnkd.in/gXhk6EZp 🎧 Tune in wherever you get your podcasts: 🎙 Apple Podcasts: https://lnkd.in/gVHzhmuT 🎙 Spotify: https://lnkd.in/eizeGE9s #AmberVenzBox #SheaMarie #MoreToSay #LTK #SAME #BrandBuilding #CreatorMarketing #InfluencerMarketing
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We loved hosting the LTK x Maybelline New York & Essie lunch at Art Basel! A big thank you to the Creators who joined us for the special event in Miami. Learn more about LTK Soirée events and opportunities for your brand: https://lnkd.in/eKptFw6C #LTK #ArtBasel #Maybelline #Essie #CreatorMarketing #CreatorEvent #InfluencerMarketing
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Forbes shares 14 highly effective tips to help brands authentically connect with customers through storytelling: https://lnkd.in/epKgjt7c #LTK #Forbes #ForbesAgencyCouncil #Branding #BrandMarketing #CreatorMarketing
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🏆#LTKAwards Spotlight: Miron Crosby wins LTK Connect Visionary of the Year! This award honors exceptional strategy in using LTK Connect and Creators to drive success: https://lnkd.in/eeJ2UJBn #LTK #LTKCon2024 #MironCrosby #DTC #LTKConnect #CreatorMarketing #CreatorCommerce
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LTK reposted this
LTK Co-Founder & President, Amber Venz Box, joins CNBC to discuss the rise of live shopping on social media. Check it out: https://lnkd.in/eKXeps43 #LTK #LiveShopping #SocialMedia #SocialShopping #CNBC #CreatorShopping #CyberMonday