Sensible Weather

❄️ Colder destinations are heating up (sorry, we had to 🙃 )! From reindeer sleigh rides under the northern lights in Finland to igloo hotels in Norway, winter tourism is booming as travelers trade beaches for ice bars and ice baths. We've seen travelers shy away from hot summer destinations as traditional spots have become uncomfortably warm during the summer months. This, combined with the rise of wellness journeys and a focus on sustainability, is boosting winter tourism. https://lnkd.in/dYKYy_dp

Last week, we unveiled our 2024 Weather Report—a free resource offering valuable insights into how this year’s weather trends are shaping the travel and hospitality industry. From identifying the rainiest states to analyzing the nationwide performance of weather guarantees, this report highlights key trends driving the increasing demand for weather protection in travel and hospitality. #trendsreport #2024trends #weatherprotection Read here: https://lnkd.in/gmcZhBRe

🚶♂️✨ Another travel trend for 2025? Going off the beaten track. As over-tourism crowds the usual hotspots, travelers are craving untouched destinations and authentic cultural experiences. 🌍 Hospitality brands are listening—opening doors to the world's hidden gems. 🌿 #TravelTrends #HiddenDestinations https://lnkd.in/gnR5GXMx

Winter is here, and for snow lovers, it’s time to hit the slopes. While iconic destinations like Aspen and Vail steal the spotlight, they’re not the only options for an awesome ski season. Check out 13 incredible U.S. ski and snowboard spots highlighted by HuffPost that offer amazing runs without breaking the bank. https://lnkd.in/gUxTiArY

The HuffPost just shared the the top mistakes visitors make when visiting Walt Disney World. From not making advanced reservations to trying to see everything in just a few days, there are lots of ways to stumble in the "Happiest Place on Earth". Also towards the top of the list? Not preparing for rain! ☔ https://lnkd.in/gtnzUsSd

As we close out 2024, we’re excited to share our 2024 Sensible Weather Report, highlighting shifting weather patterns and how they influenced travel trends and consumer behavior this year. 🌎 Key Insights: 🌡️Record Heat: 2024 is on track to be the hottest year on record, driving a rise in demand for high-temperature protection. 🌧️ Rainiest State & Month: Louisiana claimed the title of the rainiest state in the contiguous U.S. And surprisingly, April wasn’t the rainiest month! 👩👧👦 Weather Guarantee Purchasers: Women aged 30-50, particularly those with higher incomes, are more likely to purchase Weather Guarantees. ⛷️ Early Bird Gets the Slope: Skiers tend to add Weather Guarantees to their tickets more than 3 months before hitting the slopes! These trends underscore the growing need for weather protection in the travel industry. 🌦️ For full insights, explore the 2024 Data Report: bit.ly/3OSRthg #WeatherTrends #TravelIndustry #DataInsights #WeatherProtection #SensibleWeather #ConsumerBehavior #TravelTrends

Wellness tourism is increasing in popularity, with the industry currently generating $651 billion annually. The health and wellness industry is booming, with people are “bathing” in forests, biohacking, participating in chakra sessions or taking yoga classes with goats. Forbes shared 5 beautiful destinations fully embracing this trend ⬇️ https://lnkd.in/gG3j57kN

We’ve all been there: months of planning for an outdoor trip or experience, only to see rain in the forecast. ☔ With the holiday season in full swing, travelers are already starting to think ahead to spring and summer getaways. What if there was a way to ease their weather worries—while helping increase conversions? ▶️ Watch our latest video to see how Weather Guarantees are revolutionizing the travel and hospitality tech space, giving consumers peace of mind to book ahead with confidence. #traveltechnology #weatherguarantee #hospitalitytechnology #travel #consumertravel

As winter settles across much of the United States and snow blankets grassy golf greens, some are eager to swap their clubs for skis. Golf Digest recently highlighted 13 bucket-list destinations where you can enjoy the best of both worlds across seasons—golf and skiing—at places like Boyne Resorts and Stratton Mountain Resort. Who says the end of golf season has to be a letdown when the slopes are calling? ❄️ https://lnkd.in/gu_cCZWR

It's the time of year when the industry starts to think ahead about what to expect from travel in 2025. The Points Guy analyzed the evolution of why and where Americans travel, honing in on 6 key trends for next year: 1. Travelers should expect to spend more 2. Travelers are craving shared experiences 3. There will be challenges with points and miles See more below ⬇️ https://lnkd.in/gBSjmYXD