We are excited to announce that we have completed the transaction to acquire Voortman® from The J. M. Smucker Company. With the close of this transaction, we warmly welcome 300+ team members and a new Burlington, Ontario, Canada site to Second Nature Brands! With this acquisition complete, Second Nature Brands’ sales now exceed $500 million annually. The newest addition to our growing better snacks and treats portfolio, the Voortman® line up of zero-sugar cookies and traditional wafer cookies further broadens our portfolio and provides increased scale in the Specialty Cookies category, and Canada. Welcome, Voortman®, to Second Nature Brands! Original press release here: https://lnkd.in/e_a3jV6j #SecondNatureBrands #SNB #Voortman
Second Nature Brands
Manufacturing
Detroit, MI 3,101 followers
Making Things Better by Nourishing People and Nature
About us
Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).
- Website
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http://www.secondnaturebrandsus.com
External link for Second Nature Brands
- Industry
- Manufacturing
- Company size
- 501-1,000 employees
- Headquarters
- Detroit, MI
- Type
- Privately Held
Locations
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Primary
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Detroit, MI, US
Employees at Second Nature Brands
Updates
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We are excited to announce that we have entered into a definitive agreement to acquire Voortman from The J. M. Smucker Company, adding another great sweet snack brand to the Second Nature Brands (SNB) portfolio! Voortman® is a leading manufacturer and marketer of growing, category-leading zero sugar cookies and wafer cookies, sold across the US and Canada under the Voortman Bakery brand. The transaction includes all Voortman® trademarks and its leased manufacturing facility in Burlington, Ontario, Canada. In addition, we are happy to welcome 300+ Voortman employees to the SNB family. With now combined annual sales over $500 million, SNB’s acquisition of Voortman® adds significant size and scale to our portfolio. This acquisition follows our purchase of Sahale Snacks in September 2023 and Brownie Brittle in December 2022, further grows our platform of leading brands in better snacks and treats, and better positions SNB in the Specialty Cookies category and the Canadian market. We look forward to welcoming our newest SNB employees as we take one more step toward a $1 billion better Snacks and Treats platform! See the full press release here: https://lnkd.in/ezG8djGY #secondnaturebrands #SNB #voortman
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Thanks Candy & Snack TODAY for highlighting our exciting news for Brownie Brittle! 🎉
Second Nature Brands has revealed a brand refresh for Brownie Brittle. The company says the move showcases its dedication to enhancing the sweet snacking experience and reinforces a fresh approach to the category. Jennifer Bauer Read more: https://lnkd.in/ebXDMDyJ
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🚨 Ready to fuel your snack game? 🚨 We're excited to be at the 2024 NACS Show in Las Vegas! 🎉 Join us at Booth N155 from October 8-10 to experience the latest in our brands' snacks and treats. From our variety of trail mixes and nut mixes from Kar’s, Sahale Snacks and Second Nature Snacks to the delicious treats from Brownie Brittle and Sanders, we've got something for everyone! ✨ Mark your calendars: 📅 October 8-10, 2024 📍 Las Vegas Convention Center, Booth N155 Let's connect and explore how our products can take your store offerings to the next level! 💼🌟 #NACS2024 #SecondNatureBrands #DeliciousSnacks #BrownieBrittle #Kars #SahaleSnacks #Sanders #SecondNatureSnacks #SnackBetter #RetailInnovation #LasVegas #FoodTrends
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🎉 Exciting News! Brownie Brittle Just Got a Makeover! 🎉 We’re thrilled to unveil our new packaging that’s just as bold and irresistible as the crispy, crunchy goodness inside. With vibrant colors and bold designs, our updated look showcases the delicious flavors you love—from classic Chocolate Chip to Dark Chocolate Sea Salt and fun M&M’S® Minis. 🔍 What’s New? - A fresh, modern design. - Vibrant colors that pop. - The same thin, crispy, and delicious Brownie Brittle you love! 🛒 Look for our new packaging on store shelves now! #BrownieBrittle #NewLookSameTaste #PackagingUpdate #SnackTime #CrunchOn
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🌟 Some collabs just make sense! 🌟 Proudly introducing Kar’s x M&M'S® and our two newest mixes: Favorites Mix and Caramel ‘n Chocolate Mix! Combining the delicious nutty crunch of our trail mix with the fun and flavor of M&M'S®, these mixes are the ultimate sweet and salty snack. Read the full press release here: https://prn.to/3Xbuz9W #Kar'sNuts #TrailMix #MMschocolate #NewProduct #SnackTime
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Thanks for sharing our exciting news Candy & Snacks Today!
Second Nature Brands is collaborating with Mars Wrigley’s iconic M&M’s brand on the debut of two snack mixes — Kar’s Caramel ‘N Chocolate with M&M’s and Kar’s Favorites Mix with M&M’s. Mars, Jennifer Bauer Read More: https://lnkd.in/e5sMMKVb
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🚀✨ What a night! We had an incredible time launching Kar’s latest innovation, featuring M&M’S®, at an unforgettable Mets game at Citi Field! ⚾️🍬 We had the pleasure of hosting 18 top media professionals who enjoyed a classic ballpark menu alongside the two new trail mixes: Favorites Mix with M&M’S® and Caramel ‘n Chocolate with M&M’S®. The night was capped off with desserts showcasing our exciting new products. It was a perfect blend of baseball, bites and buzz! 🌟 A huge thank you to everyone who made the evening a grand slam! Cheers to new flavors and great partnerships! 🙌🍫
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Congratulations to the winners of this year’s Ernst & Young Entrepreneur of the Year award for Michigan and Northwest Ohio! It was an honor for our CEO Vic Mehren to be nominated and recognized among such an impressive group. Thank you to our SNB team members, and Vic’s wife, DeeDee, who attended the event and those who supported Vic on this journey. #EOY #weareSNB #secondnaturebrands
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