Pura

We are proud to announce that Pura has joined the Fragrance Creators Association (FCA), the leading trade association representing the multibillion-dollar fragrance industry. At Pura, our mission is to reimagine the way people experience fragrance, pairing premium scents with innovative, smart technology to enhance everyday moments. Joining FCA aligns with our commitment to innovation and responsibility, fostering meaningful connections through scent while prioritizing sustainability and consumer well-being. We are excited to collaborate with FCA and its members to help drive a future-ready fragrance industry that prioritizes stewardship, creativity, and enhances lives. Learn more here: https://bit.ly/3ZqW52Q

We’re thrilled to announce our collaboration with Pantone as their first-ever home fragrance partner to celebrate the Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse. This rich and comforting hue has inspired an exclusive collection that brings the essence of this evocative color to life through scent. Launching January 21st, 2025, the Pura x Pantone Collection will include: A limited edition Pura 4™ smart fragrance diffuser in the stunning Mocha Mousse color. Two indulgent, curated fragrances inspired by the color: Mocha Moments: A gourmand blend of melted chocolate, roasted brown sugar, coffee, and vanilla. Mocha Suede: An elevated woody scent with coffee bean, leather, cardamom, and amber. This collaboration merges Pura's smart home fragrance technology with Pantone’s unparalleled color authority, offering a unique opportunity to experience color through scent in a way that’s never been done before. As Mara Dumski, our Chief Fragrance Experience Officer, shares: "This partnership brings together Pura’s immersive sensory experiences and Pantone’s design influence, allowing users to fully connect with the warmth, harmony, and deliciousness that Mocha Mousse inspires." Stay tuned for the launch, which will allow customers to transform any space through scent design and the Pantone Color of the Year 2025. Learn more at pura.com/pantone.

Celebrating a decade of impact for girls around the world. ❤️ This Giving Tuesday, support Malala Fund's work to ensure every girl can learn and choose her own future with a donation today at malala.org/donate. *For a limited time, your gift goes twice as far. Thank you, Pura, for matching the first $150,000 in donations until December 31.

At Pura, not only are we passionate about designing beautiful spaces with premium scent, we’re committed to doing business in a different way by engineering solutions that put communities and real-world needs first. Through our partnerships with the K Farmer Dutjahn Foundation, Malala Fund, and Year Up United, we’re tackling systemic issues head-on. Whether it's supporting Indigenous communities, backing locally-led education programming in hard-to-reach areas, or investing in skill development for young people, we’re committed to designing solutions together with communities to produce change that stands the test of time. It’s simple—we believe in humanity. We care about people’s ability to fulfill their full potential, the planet’s health, and building a future that is bright and sustainable. Forget what’s trending—we’re about making a deep, lasting impact. Learn more about our work here: https://lnkd.in/gkpqNbUs #Innovation #SocialImpact #SystemsChange #PeopleFirst #Pura

Design your space with two new smart fragrance diffusers. We’re thrilled to announce the launch of two new smart fragrance diffusers designed to transform more spaces with scent. Pura Plus™ fills even large and open spaces with fine fragrance. Together with smart features, manual controls, and more color options, this smart fragrance diffuser brings scent to bigger spaces. Pura Car Pro™ makes premium, on-the-go scenting possible. Design every drive with the cordless diffuser that pairs smart features with undeniably fine fragrances from brands like Capri Blue, Anthropologie, and NEST New York. Now available at pura.com.

📍 Nashville, here we come! Join us to celebrate all things fall at our Scent the Season event. Celebrate with us for a boot-scootin’ good time with prizes, swag, fall fragrances, fall-themed drinks and treats, and an introduction to our newest products launching in October. 🤠 Saturday, October 5th, 11–4 pm Neighborlily 606 Monroe Street Nashville, TN 37208

Pura was named the fastest-growing company in Utah by Utah Business Fast 50! We're ecstatic to receive this noteworthy title with so many amazing companies and so much work going on in this state. We'd like to give grateful credit to our incredible brand partnerships and recently expanding retail initiatives, as well as to our team and employees dedicated to creating the best scenting experiences in ways that have never been done before. We are inspired and full of drive to continue the great and expansive work in Utah and beyond. Read the full article here: https://bit.ly/4g41lkO

We’re proud to announce that Pura has made Inc. 5000’s 2024 list of the fastest-growing private companies in America, ranking 927 out of 5,000 and 64 for consumer products. Honored and humbled, we’re excited to continue pushing forward the possibilities of fragrance for every scentscape. Check out the Inc. 5000 article here: https://bit.ly/4fOf0fz

It’s official—you can find us at Target. Shop brand new scents, available exclusively at Target and on target.com.

Introducing the New Pura App Experience The upgraded Pura app makes creating your scenting experience easier and more personal than ever. Dive into updated controls, immersive background images, additional user tips and tricks, and more.