Public Label

As we close out 2024, our hearts are full of gratitude for the trust and partnership of our incredible clients and the creativity and passion of our talented team. This year has been one of growth, opportunity, and bold ideas, and we’re energized by what’s on the horizon for 2025. Together, we’ll keep breaking boundaries, creating meaningful moves, and driving results that matter. From all of us at Public Label, Happy Holidays and cheers to a bright, impactful year ahead! #PublicLabel #Gratitude #HappyHolidays #2025HereWeCome

🚨 Amazon Strike News: If you're running Amazon ads to promote your CPGs, tread carefully this week. Fulfillment slowdowns could mean wasted ad dollars promoting SKUs that won’t get to customers on time. Audit your campaigns now—shift spend to evergreen or awareness-driving tactics that won’t backfire, and don’t let poorly timed promotions drain your budget. #Amazon #CPGmarketing #ecommerce #commercemarketing #mediastrategy

400,000+ emails. Countless results. Every email we send represents a step toward delivering seamless, impactful results. This year, 400,000+ emails helped us manage activations, campaigns, and more—taking the load off our clients and driving results that matter.

…and that’s a wrap on November here at Meet The People! 🙌 Featuring brilliant campaigns by VSA Partners for FactSet, Saltwater for Braeburn, and by Match Retail for Nespresso Professional and SodaStream International, Ltd.. 👏 Coegi took home silver at The Drum Awards and was awarded #SocialMedia Campaign of the Year at the Healthcare Impact Marketing Awards, for their work with Moderna. 🏅 While True Media Canada took home a #CAMA for their work with Chicken Farmers of Canada as well as a #CMA for their Auto Theft Hurts everyone Campaign. ...And VSA Partners was recognized as one of Inc. Magazine's #2024PowerPartners! 🤝 We welcomed two new team members to the family: Caroline Andriano, SHRM-SCP, SPHR as Head of HR (US) and Jonathan Sessions, Head of IT (North America). All while publishing articles in The Drum, Advertising Week, The Outcome by Attain, StrategicCFO360, and CMO Times. CEO Tim Ringel was even featured in a book! The UnNoticed Entrepreneur by Jim James. See for yourself:

Fueling Collaboration, Brewing Success At Public Label, great ideas are brewed with passion and a little caffeine. This year, 25,740+ cups of coffee kept our team energized and ready to tackle every challenge. Cheers to bold ideas and even bolder outcomes! #marketingfuel #CPGAgency

"Retail media networks are stepping beyond the aisles—are your strategies keeping pace? 🛍️💡 Our very own Summer DuBois-Lenderman shares her expert insights in this must-read article from The Outcome by Attain, exploring how non-endemic ads are reshaping the game. What do you think—can retail networks strike the perfect balance between revenue and relevance?

Sampling Smiles: Why It Matters.... Sampling builds trust, drives conversion, and creates loyal fans. This year, we proved that nothing beats the power of hands-on experience. We'll keep creating moments that delight and convert!

How We’re Helping Brands Win the Holidays >>> <<< Shoppers’ holiday baskets tell a story. Wine and spirits aren’t just for sipping—they’re the secret sauce (literally) in festive recipes like spiked eggnog and rum-soaked fruitcakes. Brands can win by pairing insights with action, driving unforgettable holiday moments. #MarketingSecretSauce #HolidayMarketing #CommerceMarketing

At Public Label, we made waves, and fueled creativity with caffeine! Here’s a glimpse at what we accomplished together in 2024. Cheers to a year of impact, creativity, and smiles! #CommerceMarketing2024 #BestMarketingAgency #MarketingStrategy2025

Black Friday 2024: The Winning Formula for Modern Marketing #BlackFriday isn't just about discounts—it's about meeting consumers where they shop, how they shop, and why they shop. To truly break through the noise in this evolving retail landscape, brands need a strategy that integrates three key pillars of commerce: 🛒 In-Store Commerce In-store shopping is alive and thriving. Last year, 76.2 million consumers visited physical stores on Black Friday, up 4.5% from the previous year. Smart brands are enhancing the in-store experience to make shopping feel personal and exciting. 💻 Digital Commerce Social platforms like Facebook have become essential tools for deal discovery, influencing 45.6% of Black Friday shoppers, especially among the 35-55 demographic. Targeted digital strategies ensure your message lands where it matters most. 🛍️ Immersive Commerce From retailtainment to sampling experiences, today’s consumers crave engagement that feels memorable and meaningful. 81% of consumers who participated in experiential marketing, such as immersive sampling, said they would share their positive experience with others, and 65% reported making a purchase following the experience. Furthermore, 58% of those consumers indicated they felt more loyal to the brand after sampling. This underscores the power of hands-on experiences in fostering lasting customer relationships. The takeaway? Success isn’t just about having the best deals—it’s about having the right mix of presence (in-store), precision (digital), and purpose (immersive). Let’s talk about how your brand can make Black Friday 2025 its biggest yet by leveraging these three commerce strategies. #CommerceMarketingStrategy #ShopperMarketingAgency #CommerceInnovation