Potbelly Sandwich Works

From serving his country to serving up craveable toasted sandwiches, Cody McPherson’s story is a recipe for success!🥪 After his time in the Air Force, Cody transitioned from military missions to franchise ambitions and is now bringing Potbelly’s good vibes and iconic menu to communities across Arkansas. In the latest issue of Franchising World Magazine (https://lnkd.in/g3WbjnZA) by the International Franchise Association, Cody shares his inspiring journey—from the Air Force to baking cookies to building toasty subs—and his partnership with Ryan Hamra to launch 14 new Potbelly locations statewide. Interested in joining the Potbelly family and bringing our warm, toasty sandwiches to your neighborhood? Visit franchising.potbelly.com to learn more! #FranchiseOpportunities #FranchiseJourney #VeteranBusinessOwner #PotbellyFranchise https://lnkd.in/g3WbjnZA

Our visionary founder Bryant Keil and his son Hampden Keil, now Potbelly franchisees, just opened a new shop in Frederick, Maryland! The duo acquired 12 Maryland shops previously, and plan to open and operate more than 23 shops across Washington DC, Maryland and Virginia. Bryant’s journey—growing Potbelly from one neighborhood shop to hundreds nationwide—is a testament to the Keil family’s dedication to sharing our warm, craveable sandwiches with more communities. To celebrate the opening, guests received a free cookie coupon for their next visit, and 10% of the day’s sales were donated to a local high school. #Potbelly #PotbellySandwichShop #PotbellyFranchising

We believe every one of our shops should feel like it’s a part of the neighborhood they serve. That’s why we focus on creating a warm, welcoming vibe that reflects the local atmosphere so guests can feel right at home, whether they’re visiting for the first time or the hundredth. Hear directly from Hampden Keil about how this approach makes a difference. Alongside his father Bryant Keil, Hampden is expanding our footprint across Maryland and remains focused on building Potbelly shops that are truly embedded in the community. If you’re looking to invest in a brand that prioritizes local connection and community, Potbelly is your perfect fit. #Potbelly #NeighborhoodVibes #FranchiseOpportunity #CommunityDriven #LocalBusiness

Our CMO David Daniels recently sat down with MediaPost’s ‘The Brand Insider’ podcast host Steve Smith to dive into Potbelly’s marketing approach, discussing how the team has evolved its strategy to grow the brand while keeping the signature “Potbelly Vibe” that our fans love. Click the link below to hear more about our recipe for marketing success.

We’re expanding our presence in the D.C. metro area with a new shop opening on the ground floor of WMATA’s L’Enfant Plaza headquarters! Located in the heart of one of the busiest transit hubs in the nation, we’re equipped to serve thousands of daily commuters, tourists and city-goers. Joining over 15 Potbelly locations in the DMV, this shop represents a significant step in growing our footprint in one of our most dynamic markets. #Potbelly #PotbellySandwichShop #PotbellyFranchising

We're toasting our Perks members with a special one-day offer. Tomorrow, December 17, members can get a free Original sandwich with the purchase of any Original or Big Sandwich, available in-shop, via the Potbelly app, or online at Potbelly.com. Whether crossing off a holiday to-do with friends or sharing time with a family member, our toasty sandwiches are the tastiest way to make the holiday season even brighter. #Potbelly #PotbellySandwichShop #PotbellyPerks #BOGO

Sourcing strong multi-unit operators like Royal Restaurant Group CEO Randy Pianin CPA, MBA who can develop a strong network of shops is key to successful franchise growth.   Franchise Update Media shares Randy’s rich history in the QSR space that ultimately led him to operate a portfolio of more than 60 restaurants and laid the foundation for successful franchise ownership to grow the Potbelly brand.    If you’re a multi-unit operator interested in being a part of our growth story, we encourage you to explore franchising opportunities with us at potbelly.com/franchising!

As we look ahead to 2025, the the fast-casual and QSR categories of the restaurant industry continue to evolve at a rapid pace. In QSR Magazine’s recent year-end roundup, CEO Robert "Bob" Wright shared his thoughts on the key trends shaping our industry. We look forward to continuing our franchise-led growth strategy and delivering an exceptional experience for every fan, fueled by our Perks loyalty program and flavorful menu innovations. Click the link below to read more about what’s next.

We’re expanding our Southeast Texas 🤠 presence with an opening in one of the region’s fastest-growing areas. This new shop, featuring a convenient drive-thru, is located in Lumberton. We now have more than 50 locations across Texas, including a strong presence throughout Southeast Texas' Houston DMA. #Potbelly #PotbellySandwichShop #PotbellyFranchising

Introducing our brand new location in Manhattan! 🍎✨ It’s in a prime spot on the corner of 29th Street and 7th Ave, and is open to serve this bustling intersection where locals, tourists, college students and a vibrant workforce all come together. The opening marks another exciting step for our franchisees United One Group, which now operates 10 shops in the NYC market and has 11 additional shops planned for the area. #Potbelly #PotbellySandwichShop #PotbellyFranchising