Poplar

If your brand is new to direct mail marketing, check out this how-to guide below in order to get started mailing with confidence: https://hubs.la/Q0306lQr0 Explore and get to know the Poplar platform which can be your one-stop shop for all things direct mail. #DirectMail #TipsAndTricks #HowTo #PlatformDM

Check out our fully transparent platform pricing at https://hubs.la/Q02Y-g230! 💸 Toggle between each platform option to see how much you can save on a cost-per-piece basis with each plan. The platform offers a variety of format options ranging from postcards & envelopes to bifolds & trifolds. Reach out to us at https://hubs.la/Q02Y-srM0 with any questions as we can help you get set up with the right platform option for your brand's direct mail needs. #DirectMail #PlatformBasedDM #Poplar

With easy-to-use features like A/B testing and real-time attribution directly in the platform, see for yourself why so many people love Poplar for their direct mail needs! Create your free account and start planning campaigns in a matter of minutes to hit the homes of leads or existing customers in just a few days. Sign up at https://hubs.la/Q02_920c0 #DirectMail #Platform #Marketing

The future of direct mail is here with WebAR! 🚀🌐 Web-based Augmented Reality (WebAR) is a game-changer! Just simply implement a QR code on the mail piece that users can scan to access immersive experiences—no apps required. For brands looking to push creative boundaries, integrating WebAR into direct mail campaigns opens up exciting possibilities. With this cutting-edge technology, brands can build a true omnichannel presence and drive higher engagement through a seamless, interactive experience. Just imagine the possibilities for food, beauty/skincare, apparel, home furnishings, and travel value props! Ready to explore? We can help you bring your next DM campaign to life with WebAR! 📲✨ #WebAR #DirectMail #BrandExperience #Innovation #MarketingTrends

We're revolutionizing audience targeting with cutting-edge AI and Machine Learning solutions! 🎯✨ Our audiences use AI to accelerate the techniques underlying their core models, and investments in machine learning models use 100X more variables to produce high-performing audiences. This precision targeting ensures these audiences get better and better over time, maximizing ROI like never before 📊🔍 Interested in launching a targeted campaign of your own? Reach out to us at https://hubs.la/Q02-N_NV0 #AI #MachineLearning #PrecisionTargeting #HighROI #Innovation

🧲 Site Visitor Retargeting vs. Email Match Retargeting: Which is Right for You? Both site visitor retargeting and email match retargeting are powerful ways to reconnect with potential customers, but they work a bit differently! Here's a quick breakdown: 🔹 Site Visitor Retargeting: This upper-funnel tactic combines high match rates with powerful intent-based modeling to identify and retarget likely-to-convert web visitors. Poplar’s easy-to-install pixel can have you up and running right away, with high-impact mailers in the homes of anonymous site visitors in just a few days. 🔹 Email Match Retargeting: With this lower-funnel tactic, you're targeting people whose email addresses you already have. Connect Poplar to your ESP or CRM to match prospect emails to mailing addresses (with a 50-70% match rate), targeting the highest-intent potential customers with a mailer that’s triggered directly from your existing retargeting workflows. This tactic works well for nurturing warmer leads and driving conversions! 💡 Which strategy are you using to maximize conversions? Let us know! 👇 #Retargeting #SiteVisitorRetargeting #DTCSuccess #DirectMail #MarketingStrategy

Define your target audience with a Poplar custom list buy! Leverage our ability to target based on thousands of demographic and lifestyle attributes to ensure you're reaching individuals who align with your value proposition. Explore some of our common custom lists below: 🏠 New Mover: Reach prospects at their new address as quickly as a week after they appear in the new mover database. Capitalize on this life event when they're more likely to be making purchasing decisions for their new home. 💼 B2B: Connect with companies across various industries and sizes. Whether you're targeting small businesses or enterprise-level organizations, our lists are tailored to match your specific business objectives. 🏪 Drive to Store: Boost in-store traffic by targeting local prospects who closely fit your ideal customer profile. This list focuses on sourcing individuals within proximity to your store locations, driving foot traffic and in-store conversions. #ListBuys #MarketingStrategy #DirectMail #Targeting

If you're new to direct mail, knowing how to reach the right population type at the right time can feel like a daunting task. That's where we come in to help! Check out this article about all things direct mail targeting https://hubs.la/Q02-1RRb0 #DirectMail #Targeting

Boost Your ROI with Targeted Direct Mail! 📬 Direct mail is more than just paper in a mailbox—it's a strategic, data-driven way to connect with individuals right where they are! 🎯 By utilizing the right targeting method, you can reach people who are most likely to engage with the mail piece and convert, whether they are first-time customers or existing customers. 🗣️ Prospecting: the process of identifying and reaching out to potential new customers who may have shown some interest in similar products or services but have not yet engaged with your brand. Lookalike modeling is one of the main targeting (and most effective) methods for prospecting. 🛒 Retargeting: focuses on re-engaging people who have already interacted with your brand in some way—such as visiting your website, abandoning an online shopping cart, or previously engaging with a marketing email. This can be done through email to physical address match retargeting & site visitor retargeting to name a few direct mail methods. 🛍️ Retention: all about maintaining and nurturing relationships with existing customers. Retention mail campaigns include sending loyalty offers, reminders, thank-you notes, or product recommendations tailored to customers’ past purchases. The goal is to encourage repeat business, build brand loyalty, and increase lifetime customer value by keeping current customers engaged and feeling valued. Direct mail isn’t just about sending mail—it’s about sending the right message to the right people at the right time! 💥 Set up your first campaign at https://hubs.la/Q02ZZP8b0 #DirectMail #Targeting #CustomerEngagement #MarketingROI #MarketingStrategy

📬💡 Looking to elevate your direct mail game? We can help you define and apply your brand guidelines—from imagery and colors to typography and messaging— to ensure your mailer will stand out in a mailbox. Having a clear & consistent mail piece that aligns with your brand's image can help build recognition! 🌟 Sign up for our pro-tier platform option before January 1st, and we’ll kickstart your journey with free creative development of a postcard (a $2.5K value). Reach out to us at https://hubs.la/Q02ZqVHp0 to get started! #DirectMailMarketing #FreeCreativeDevelopment