Poplar’s Post

How to Leverage SMS-iT CRM’s Advanced Segmentation for Targeted Account-Based Retargeting Campaigns https://lnkd.in/gwTjarey #CRMtips #customerengagement #businessgrowth #CRMstrategy #clientmanagement #relationshipbuilding #CRMsoftware #customerretention #marketingstrategy #CRMsuccess #loyaltyprograms #salesmanagement #CRMgoals #customerexperience #digitalengagement #CRM #business

Crafting the Perfect Retargeting Funnel 💡 Your retargeting funnel is key and here I am going to tell you 3 steps to turn visitors into loyal customers: 1. Welcome Flow: First impressions matter. When someone lands on your website or subscribes to your email list, welcome them warmly: ✅ Send a friendly welcome email ✅ Share your brand story ✅ Offer a small discount or freebie 2. Abandoned Cart Flow: Recover lost sales quickly. When a customer abandons their cart, act fast: ✅ Send a reminder email within 30 minutes ✅ Highlight the items left behind ✅ Include a time-sensitive offer 3. Abandoned Checkout Flow: Close the deal. If a customer abandons their checkout, follow up promptly: ✅ Trigger an email within 1-3 hours ✅ Emphasize urgency with limited-time offers ✅ Provide customer support options Your retargeting funnel deserves your attention. Strategic timing and personalized messages are crucial. Optimize your funnel to respect the buyer’s decision-making process.

🚀 Maximize your #LinkedIn leads with #retargeting! LinkedIn's powerful tools can help you stay top-of-mind with prospects and drive conversions. Learn how to set up effective retargeting campaigns while testing these 7 strategies. https://lnkd.in/gk9EfX38 #LinkedInMarketing #LeadGeneration #B2BMarketing #B2BAds #B2BAdvertising #ECommerce #EcommerceAds #B2B #AdAgency #AdvertisingCampaigns #AdvertisingTips 🎯📈

Difference between Remarketing and Retargeting 🎯 Remarketing: Database-Based: Remarketing primarily works based on email databases or customer databases. It’s often used to reconnect with customers via email campaigns. Customer Relationship: It aims to rebuild relationships with existing or past customers, offering them special deals based on their previous purchases. Channel: Remarketing is typically done through email marketing, SMS, or direct messaging. 🔄 Retargeting: Cookie-Based: Retargeting works based on cookies and browsing data. It targets customers who visit your website but don’t complete a purchase or desired action. New Prospects: Retargeting helps bring back website visitors by showing them ads based on their browsing history. Channel: Retargeting ads are commonly seen on social media platforms, Google Ads, and other display networks. Key Differences: Database vs. Cookies: Remarketing is based on customer databases, while retargeting relies on cookies and browsing data. Channel: Remarketing is mainly conducted through email or direct messaging, whereas retargeting is done through ad networks. #remarketing #digitalmarketing #CEO #ppc #GoogleAds

Drop in Repeat Purchases? Following a successful product launch campaign, you've seen a consistent decline in repeat purchase rates from your initial customer base, despite retargeting efforts. 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻: 𝟏. 𝐏𝐨𝐬𝐭-𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Are you nurturing your customers effectively after purchase? 𝟐. 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬: Are you offering exclusive benefits to encourage repeat purchases? 𝟑. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐎𝐟𝐟𝐞𝐫𝐬: Are you targeting first-time buyers with personalized offers? 𝟒. 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Are your retargeting efforts engaging enough? 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻: • 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Use personalized email campaigns to keep customers engaged. • 𝐒𝐞𝐪𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐀𝐝𝐬: Implement retargeting ads to guide customers towards repeat purchases. • 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: Offer loyalty programs with exclusive benefits to encourage repeat purchases. • 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬: Create specific segments for first-time buyers and target them with personalized offers. Know anyone who could use these tips! Don't forget to share!

Stop overthinking retargeting. Follow this golden rule: it’s not just about conversions. Many think retargeting ads are solely for driving immediate sales, but their real power lies in keeping your brand top-of-mind. In B2B SaaS; - The buying journey is long and complex. - At least 30 touchpoints before your ICP wants to talk. Instead of pushing for quick sales, use retargeting campaigns to keep your brand top-of-mind. We show: - CEO thought leadership posts - PRs and case studies - Blog posts and customer testimonials - How-to guides and on-demand demos - Solutions pages - Explainer Videos All content is UNGATED. Retargeting builds brand awareness, setting the stage for future conversions when your ICP is ready to buy. What retargeting campaigns are you running? Sharing is caring. P.S. The combination of Google Display & Search Ads + LinkedIn for Marketing retargeting is a killer combo. Photo credit- Gartner (B2B Buying Journey illustration)

How do you re-engage clients who have interacted with your product or service but haven’t taken the next step, like making a purchase? 🤔 That’s where 𝗕𝟮𝗕 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 comes in! 🧲✨ Retargeting helps you reconnect with potential customers, keeping your brand in front of them while guiding them to take the desired action. 🎯 Here are 𝗸𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to boost your efforts: 🔸 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Target users by behavior or funnel stage. 🔸 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗔𝗱𝘀: Personalize ads based on site interactions. 🔸 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 𝗖𝗮𝗽𝗽𝗶𝗻𝗴: Prevent ad fatigue with controlled exposure. 🔸 𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Reach users across social, email, and search. 🔸 𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗲: Continuously A/B test your ads. 🔸 𝗖𝘂𝘀𝘁𝗼𝗺 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀: Tailor pages to align with retargeting ads. Read the full article and master these tactics to turn passive visitors into active leads: 👉 https://lnkd.in/emTjngq9 #B2B #MarketingStrategy #LeadGeneration #Retargeting #Remarketing #DigitalMarketing #MarketingTips #SalesFunnel #BusinessGrowth

How can you optimize your ad spend through retargeting? Powell Software, one of our clients, identified the challenge and successfully leveraged N.Rich ABM as a "warm-up" channel. By adopting a more focused approach, they directed their efforts towards selected accounts exhibiting clear intent on N.Rich. Utilizing the intent data features of N.Rich, Powell Software pinpointed accounts demonstrating high engagement levels, indicative of strong purchase intent. Subsequently, these accounts were retargeted through LinkedIn Ads. This strategy allowed them to further nurture prospects' interest and guide them through the sales funnel. LinkedIn Ads retargeting facilitates highly targeted and personalized campaigns directed at prospects who have already displayed interest, thereby maximizing conversion opportunities. If you're looking to optimize your ad spend through retargeting, message us today! Let us help you achieve your marketing goals.

95% of your prospects won’t book on the first interaction. But that doesn’t mean they’re not interested. Brokers who don’t retarget their potential clients are missing out on huge opportunities. Every lead who visits your pricing page or watches a video is a warm lead. But without retargeting, they’re forgotten. What you should be doing: ➔ Retarget clients who visited high-value pages (pricing, services) ➔ Create personalized messages that highlight their pain points Retargeting keeps you top-of-mind when your prospects are ready to book. Are you using retargeting effectively? Let me know in the comments, or ask how to set it up.

From Unknown Web Visitor To New Customer With Direct Mail Retargeting You are already using digital retargeting but the Response Rate is LOW. You can add a Much Better Performing Channel with Direct Mail Retargeting from Pel Hughes. Too much digital fatigue-break through the digital clutter by letting us MAIL your Qualified unknown web visitor a First Class Mailer the next day after they visit your website. We record all of your website visitors and score them against a custom data model we build just for you. The model is designed to only find the most qualified prospects, based on their behavior. Then we find their mailing address (about a 50% match rate) and mail them a custom mailer the next day. First Class Postage ensures Fast USPS delivery. We have Proven Results for our B2C clients with holdouts and data analysis. Our clients are getting 4 & 5 ROAs on our program. We go a step further and can analyze your customer base, score them into groups based on most likely to buy target just your best clients, and mail them too. For More Info just message me here or email pstackpole@pelhughes.com.