Playwire

Advertisers: Remember when marketers thought slapping a logo in a game was "gaming advertising"? Those were simpler times. Now we're talking custom Fortnite worlds, Roblox experiences, and virtual concerts. But here's the reality check you need: Most gaming activations fail. Not because the creative wasn't cool enough, but because someone forgot the cardinal rule of media planning: measurement matters. Here's the playbook smart brands are using to actually drive ROI from gaming audiences (not just headlines): THE STRATEGY BREAKDOWN Your annual gaming budget needs two key components: Base Media Investment (70-75%) - Consistent, measurable presence - High-impact programmatic units - Clear performance metrics - Monthly optimization opportunities Strategic Activation Spikes (25-30%) - 2-3 major custom experiences yearly - Heavy promotional support - Cross-platform amplification - Integration with broader campaigns THE REALITY CHECK That amazing custom Roblox world you're dreaming up? Plan to spend just as much promoting it as building it. "If you build it, they will come" doesn't work when you're competing with 20 million other experiences. POWER-UP YOUR APPROACH Traditional ad units in gaming environments are having a moment. Here's why: - Measurable performance - Scalable reach - Predictable costs - First-party data access - Lower barrier to entry The secret? Balance innovation with accountability. Your CEO might love that flashy custom activation, but your CFO will love the consistent ROAS from your foundational gaming media even more. Ready to level up your gaming media strategy? Link in comments! #GamingAdvertising #AdTech #MediaStrategy #Gaming

Advertisers: Want the truth about in-game advertising? THE METRICS MIRAGE Here's what those flashy in-game advertising pitch decks conveniently forget to mention: - Traditional campaign metrics? Gone. - Third-party tracking? Non-existent. - Guaranteed audience? Please. - ROI validation? Good luck with that. THE REALITY CHECK Your beautiful branded universe is basically a billboard in the desert unless you've got another small fortune to spend on promotion. Those "millions of active users" sound great until you realize your activation will reach about the same number of people as your cousin's gaming livestream. THE SMART MONEY APPROACH While everyone else is chasing that shiny metaverse dream, here's what actually delivers results: - Build your foundation with measurable gaming media (60-70% of budget) - Plan 2-3 strategic in-game moments annually (20-30%) - Support with targeted amplification (10-20%) - Track actual ROI (revolutionary concept, we know) Want the full breakdown of what works, what doesn't, and how to build a gaming strategy that delivers both flash AND substance? https://bit.ly/4f1SwpU Because sometimes the obvious answer is the right one. And sometimes you need someone to tell it like it is. 🎮 #GamingAdvertising #AdTech #DigitalMarketing #InGameAds

In today’s digital advertising landscape, agencies are seeking stronger relationships with publishers. But how can they achieve this without getting bogged down by operational complexity? In the final 2024 edition of Mastering Monetization, Playwire CEO Jayson Dubin explores: - The growing demand for direct publisher relationships - The challenges of managing these partnerships at scale - How Playwire simplifies the process by consolidating quality publisher connections Click below to learn more about the future of agency-publisher relationships.

Advertisers: The gaming ad space has evolved. Let's break down how major brands are winning with in-game advertising: THE STORYTELLING PLAY An entertainment brand transformed an aquatic game into an interactive brand experience that players actually wanted to engage with. We're talking: - Custom character transformations that enhanced core gameplay - Branded missions woven naturally into existing mechanics - 47.1M impressions with 8.3 minute average sessions - 1M+ hours of voluntary brand engagement THE COMPETITIVE ANGLE A gaming hardware brand went full esports mode with a 6-week tournament activation: - 180.8M total campaign impressions - 1.63M matches played across multiple titles - Weekly leaderboard resets keeping 141K players engaged - $400K prize pool driving organic content creation - 43.8M influencer reach without feeling forced THE TECHNICAL INNOVATION A snack brand turned their products into literal building blocks: - Full game development with survival mechanics - 70+ branded collectible objects - Custom physics engine for snack-based construction - 500K Monthly Active Users achieved rapidly - 71% positive rating (crushing typical branded game metrics) Link in comments! #GamingAds #AdTech #ProgrammaticAdvertising #GameDev"

We are LIVE! Come join the conversation!

From internet-wide technical disruptions to the ripple effects of political ad spending, 2024 has highlighted both the challenges and opportunities in the rapidly evolving ad tech landscape. Join us for the final Playwire Live of the year, where Playwire COO Stacy Willis, VP of Yield Optimization Myles Engler, and CRO Anthony Berrena will unpack the year’s biggest moments and share valuable insights to help you navigate 2025. Don’t miss this opportunity to end the year informed, inspired, and ready for what’s next!

Ever heard that more ad requests = more revenue? This publisher just proved that myth DEAD wrong. ✂️ 61% REDUCTION in ad requests 📈 168% INCREASE in CPMs 💰 76% GROWTH in revenue How'd they do it? Turns out being smarter > being bigger. Click here to learn more: https://bit.ly/3OHJzr4

Join us live TODAY at 3:30 pm ET! As always, if you have any questions you would like us to address, feel free to drop them in the comments below. https://bit.ly/41iYHm5

Advertisers: Think in-game advertising is just about slapping logos in Fortnite? The data might make you spill your Mountain Dew. 🎮 Here's what most advertisers are missing: Intrinsic in-game ads crush it with 34.1% action rates (while being the least annoying to players) Nearly half of gamers are women (surprise!) Mobile gaming owns 90.4% of US in-game ad revenue The market's about to hit $17.9B by 2032 But here's the kicker - most advertisers are doing it wrong. Want to know why interstitial ads are like trying to win a battle royale with just a pickaxe? https://bit.ly/3OJQWhm #AdTech #GamingPublishers #DigitalPublishing #AdRevenue

Remember when we thought ad blockers were our biggest problem? THE STATE OF PLAY Publishers in 2025 are fighting a two-front war: - AI content farms cranking out articles faster than a caffeinated journalist on deadline and stealing search-based traffic - Tech giants building walled gardens so high they'd make medieval architects jealous But here's the thing about AI - it can string words together, but it can't build passionate communities or create truly original insights. And those walled gardens? They're showing ads for lawn mowers next to baby photos. Not exactly premium inventory. WHAT SMART PUBLISHERS ARE DOING: - Creating "unanswerables" - content so nuanced AI can't replicate it - Building engaged communities that algorithms can't fake - Leveraging contextual relevance (because showing gaming laptop ads to people reading about gaming laptops isn't rocket science) - Developing first-party data strategies that make walled gardens jealous Ready to stop playing defense and start winning the 2025 publishing game? We've got the blueprint: https://bit.ly/3ZAB0Dt #DigitalPublishing #AdTech #PublisherStrategy