Playwire’s Post

Duration Media is pleased to sponsor AdTechGod (™)'s The Advertiser Forum Incremental Revenue Series. This week's episode features Tom Wall Influent Media's Commercial Director explaining how technologies, like Duration Media's Sequency, can make the current media stack work harder and drive revenue. This is a great listen for any publisher thinking about how to monetize without disrupting their user experience. Watch the video here: https://lnkd.in/e5ShYuGR

A powerful piece from Paul McIntyre in today’s Mi3 sheds light on the growing need for transparency within the media ecosystem—and the risks advertisers and media face in its absence.  Complimented by the lead story in Mi3 Fast News highlighting marketers' top priorities remain measurement and tracking. Advertisers and agencies are increasingly demanding proof that their spend is driving results, and they want simplicity in that justification—something global platforms excel at delivering. However, while this data is critical, advertisers also need a competitive ecosystem that works in their best interests. After all, if advertisers aren’t winning, the ecosystem as a whole won’t thrive. The good news? As a client, you can prove the efficacy of your video campaigns—both domestic and global—and ensure you’re getting the quality product you’ve paid for, in real time. Crucial because it’s data you can act on when it matters. At Adgile, our technology delivers media intelligence that drives growth. We provide precise, timely video insights, not just "what" works, but "why", across all platforms. It's a level of transparency that fuels competition and as a client gives you an unfair advantage. #MediaTransparency #AdTech #MarketingInsights #VideoMarketing #DataDrivenGrowth #Adgile Shaun Lohman Craig Service Stu Carr Mark Schanzl

🚀 Ready to Go All-In on Audio? Transform your media strategy with Triton Digital. Check out the thought provoking article written by our very own Ivone Schramm, #DigitalAudio #MediaStrategy #ProgrammaticAds #AudioMarketing #PodcastGrowth Build a Direct Connection to Consumers With Audio Advertising (adweek.com)

We're excited to announce our partnership with Foxcatcher. This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect. Learn more: https://lnkd.in/eSYk5pUx

Here's a look at 5️⃣ of the biggest ad tech stories of 2024.

💡As digital landscapes evolve, so does the complexity of ad technology! Dive into this article, where experts break down the world of ad tech, offering clear and actionable insights to help you navigate effectively. Explore the full article for essential tips on mastering ad tech today! #AdTech #MarketingNewsCanada #Cella #RandstadDigital

ADWEEK reports that brands are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers as they discuss CTV deals with publishers during this upfront season. FreeWheel can help. ✅ The industry’s most direct connection to major premium video publishers ✅ The transparency, spend efficiency, and ROI that buyers need ✅ The interoperability, data enablement, and insights that matter Learn more about how to Go Direct with FreeWheel: https://bit.ly/4abxdzy

I have watched the rise, the fall and the rise again of #adnetworks over the last 25 years - and what a rollercoaster it has been! If you want to know where ad networks have now landed and what their future holds in 2025, head to Limelight Inc. to download their whitepaper. The progress, the position and the possibilities of ad networks in 2025 is right there for you to have a good look at. Whether you are an advertiser, publisher or an #adtech pro, you're going to want to download it here: https://lnkd.in/e4bq7vPf 🙌

Hey folks! Ever wondered why independent publishers are a game-changer for ad strategies?  Here are my top reasons, learned from working with publishers of all sizes within the Refinery89 network over the years.    Got more thoughts? Join the conversation and drop a comment!    And for all the juicy details, check out this awesome post: https://bit.ly/3V3Dt8q

Ad tech never misses a chance to race to the bottom. Dynamic take rates might look like a smart play at first, but the math tells a different story. They’re cannibalizing the market, shrinking overall value, and leaving publishers and brands with less. This isn’t a debate or a matter of opinion—it’s simple math. While strategies, business models, and opinions come and go, numbers are undeniable. In my latest article, I break down exactly how and why this is happening. It’s time we stop and reconsider before the damage becomes irreversible.