Penta Group

We'd like to take a moment to wish 'Happy holidays' to our clients, partners, and friends from all of us at Penta Group! May this festive season bring you joy, peace, and a renewed spirit for the year ahead. Here’s to a successful and impactful 2025!

"If you want additional revenues, you should choose the policies that provide revenues with the least amount of economic harm," Daniel Bunn, President and CEO of the Tax Foundation, explains in the clip below. Listen to the entire discussion with Daniel and president emeritus Scott Hodge in the latest "What's at Stake" podcast, hosted by Penta's Bryan DeAngelis and Ylan Mui here: https://lnkd.in/e8w__pyK #taxpolicy #economicpolicy #tariffs

How should organizations navigate the ever-changing landscape of social media channels? With newcomers Bluesky and Threads, as well as rebranded X, companies face decisions of which arenas to join, which to leave and where to stay put. To address these concerns, Penta research conducted a survey of 500 American adults, equally distributed among political ideologies, to better understand their perception of these social channels. Through these findings, organizations can glean insights to help make better-informed decisions of how to approach their social media strategy. Read the entire report here: https://lnkd.in/dqhe7RYE

Whether facing litigation risks, misinformation, or intense media scrutiny, the ability to act decisively can make all the difference for companies in today's #media environment. Penta's new white paper explores the critical pillars of crisis response: preparation, systems thinking, and strategic action. Access it here: https://lnkd.in/dPD_ZGPJ #crisismanagement #mediastrategy #publicrelations

As we turn the page on 2024, Penta would like to share some of its best #reads from the year, as compiled by our staff. Comment below with some books that challenged your thinking, inspired you or simply provided a great escape. Our picks are as follows: 🐝The Bee Sting by Paul Murray 👕 Good Material by Dolly Alderton 👋The Guest by Emma Cline 🌌Orbital by Samantha Harvey 💂Citizens of London by Lynne Olson

Who shapes the new leadership in Washington? Traditional analysis might point to the same familiar voices and channels, but the rise of new personalities commanding attention across nontraditional platforms complicates the picture. To provide our clients with a better understanding of this evolving landscape, Penta Group analyzed thousands of data points from across the internet, creating a concise list of media outlets and influencers shaping Republican #lawmakers as they prepare to take office in 2025. Knowing not only who these influencers are but also what they say—and who influences them—is vital for organizations aiming to stay ahead of anticipated #policy changes. The graphic below offers a snapshot of the GOP’s key influencers--but it’s only part of the story. Penta’s insights dive deeper into the people, topics, and trends most relevant to your organization. Contact us to explore these insights further.

What are the three storylines on the mind of Penta CEO Matt McDonald as we begin December? Flip through the carousel below for a brief summation that spans the #media industry, bipartisan alignment on #energy, as well as corporate #communications with the incoming presidential administration. To access the complete "3 Ideas" newsletter and insights from the entire Penta team, subscribe here: https://lnkd.in/emmZc9cc

Inauguration Day in the United States is quickly approaching and with it, the potential for great change within both policy and the public arena. Akin to 2020, companies could again be thrust into the spotlight, weighing whether to participate in public discourse or stay on the sidelines. How are organizations to decide what to say, if anything at all? Penta Group CEO Matt McDonald presents a new insights piece, "How to Navigate Corporate Communications in a Changing Political Climate," that serves as an essential guide for 2025: https://lnkd.in/dqA_cKTD Contact us to learn more about how to curate a communications strategy that is poised to handle the unknown.

The latest biweekly Economic Sentiment Index (ESI), produced in collaboration with Penta and CivicScience, reflected a 0.2 dip in overall economic confidence from November 20 - December 3. Notably, confidence in the overall U.S. #economy decreased the most of the ESI’s five indicators for the second period in a row, falling 3.4 points to 50.1. This metric decreased by 3.2 points during the last two-week period. The ESI’s other four indicators adjusted as follows: —Confidence in personal finances decreased 2.9 points to 59.3. —Confidence in finding a new job decreased 1.0 points to 41.3. —Confidence in making a major purchase increased 3.2 points to 30.2. —Confidence in buying a new home increased 3.2 points to 24.7. Read the complete ESI report here https://lnkd.in/dFKzKGUq

💡 Our latest edition of the Three Ideas newsletter is out! Check out what our CEO Matt McDonald is thinking about this month