Party Land

Ad Age ranks five of the best Gen Z marketing strategies in 2024. #AdAgeBestOf https://lnkd.in/eS8xVFq6

We were both tired. One of us was jet-lagged, but we soldiered through. Party Land's amazingly awesomely cool as hell CD, Natalia Fredericks chatted with us about the next Laugh Your Ads Off thing thing this week in LA (link in comments). Natalia is one of the big guest speakers—and it's a very solid lineup. That said, we veered all over the place and ended up talking about: 🔥 Andy Pearson 🔥 Oliver McAteer 🔥 Jason Sperling 🔥 Doug Zanger's favorite ad of all time 🔥 Comedy in branding—and why it transcends "humor" 🔥 Rooting creativity in brand and product 🔥 The evolution of humor (and that TikTok stuff) 🔥 Structure in comedy And there were plenty of other diversions along the way. #indiework #indieswork https://lnkd.in/gdXwxhPi

I’m thrilled to share a recent project from Party Land, where we helped reimagine the future of Twitch – the platform that brings creators and communities together in truly unique ways. 👾 In the face of evolving competition and a rapidly changing landscape, our mission was clear: we needed to reignite the emotional connection between Twitch and its audiences and ensure the brand’s place in hearts and minds for years to come. This new brand platform "Together For Whatever" serves as the rallying cry for everything Twitch stands for: a place where authenticity, creativity, and community thrive through the power of live, interactive play. Whether you're a creator or a viewer, Twitch is where you can be yourself, connect with others, and engage in a playful, dynamic environment unlike anywhere else – it’s about the sense of belonging and connection that comes from sharing moments, laughter, and creativity together. The result? A brand platform that celebrates Twitch’s role as a playground for communities to connect, where every interaction – from chats to streams to emotes – is part of something bigger. I’m incredibly proud of the team for their hard work in bringing this vision to life, and excited to see how this new direction will resonate with the millions of Creators and Viewers who make Twitch the vibrant, dynamic space it is. Big shout out to Porto Rocha for visually bringing the platform to life in such a fun and playful way, really infusing that spirit of play throughout everything Twitch does. Thank you to our partners at Twitch - Adam S. Byron Rex Phillipson Jill Burgeson #Branding #CommunityBuilding #CreativeStrategy #Twitch #BrandPlatform #Streaming #Gaming

I’m thrilled to share a recent project from Party Land, where we helped reimagine the future of Twitch – the platform that brings creators and communities together in truly unique ways. 👾 In the face of evolving competition and a rapidly changing landscape, our mission was clear: we needed to reignite the emotional connection between Twitch and its audiences and ensure the brand’s place in hearts and minds for years to come. This new brand platform "Together For Whatever" serves as the rallying cry for everything Twitch stands for: a place where authenticity, creativity, and community thrive through the power of live, interactive play. Whether you're a creator or a viewer, Twitch is where you can be yourself, connect with others, and engage in a playful, dynamic environment unlike anywhere else – it’s about the sense of belonging and connection that comes from sharing moments, laughter, and creativity together. The result? A brand platform that celebrates Twitch’s role as a playground for communities to connect, where every interaction – from chats to streams to emotes – is part of something bigger. I’m incredibly proud of the team for their hard work in bringing this vision to life, and excited to see how this new direction will resonate with the millions of Creators and Viewers who make Twitch the vibrant, dynamic space it is. Big shout out to Porto Rocha for visually bringing the platform to life in such a fun and playful way, really infusing that spirit of play throughout everything Twitch does. Thank you to our partners at Twitch - Adam S. Byron Rex Phillipson Jill Burgeson #Branding #CommunityBuilding #CreativeStrategy #Twitch #BrandPlatform #Streaming #Gaming