Indie Agency News

We're getting caught up in the next couple of days—and we're pleased to share a couple of new pieces for everyone. First, is this the best use of AI yet? We think so. A look inside Klick's amazing holiday campaign with the inimitable Rich Levy. https://lnkd.in/gV9ZFxJs Then, our first Meet an Indie Freelancer featuring the awesome Toby Brewer! https://lnkd.in/gv-FXJvJ More to come. In the meantime, enjoy these reads/watches/listens. #indiework #indieswork

One last Indie Agency News welcome to our newest members. Closing out 2024, we're super stoked to bring in four new members. First, Awestruck. Destination marketing is the thing, and this Florida-based indie does it up incredibly well. Next, Mower Agency | 100% Employee-Owned. Damn right it's 100% employee owned. That's about as indie as it gets. And Zanger will tell all of the folks there about his soccer recruiting visit to Syracuse in 1987 (hint: it involved Fagan's). Heading to IAN HQ, Portland, Oregon and Matchstick Legal, Inc. Jennifer Becker and her team live in the creative (and indie) space, with several IAN members as clients. We can't wait to dig in. Finally, to Madison we go and Planet Propaganda. We had a chance to chat with them before they joined—and they have an incredible story and even better work. Welcome to our new members—and see 'em all in the link in comments. #indieswork

Our final IndieWork of 2024 includes a bunch of great stuff from our members including: FUSE Create Elite Media WorkInProgress Moontide Agency Giant Spoon Oink Ink Creative Audio TDW+Co Mythology Plus, the ADWEEK Jealous List featuring: HAYMAKER, Colossus, Atlantic New York and Hanson Dodge. And something outside the membership from Made Music Studio. Link to post in the comments. #indiework #indieswork

Our final Indie Spin of the Year has a whole bunch of nifty. 🎊 ADWEEK Agency of the Year for Quality Meats Creative and Mother London 🎊 Omelet with the new brand identity 🎊 Serviceplan Group talks nostalgia marketing 🎊 Artemis Ward on campaigns that work during and after the holidays 🎊 Klick with its 2024 roundup 🎊 Full Contact Advertising X ButcherBox 🎊 Funnelbox, Inc with a great holiday gift suggestion 🎊 Mower Agency | 100% Employee-Owned on turning opposition into opportunity 🎊 TBA Outdoors on ROI and paid search 🎊 GLOW creative agency on fandom (and saying less) 🎊 Brandon on boosting D2C brands with performance 🎊 8AM Creative's weekly Monday Mood Board 🎊 Adweek Experiential winners, verb. and Giant Spoon 🎊 LBBonline - Little Black Book's work of the year, including members Serviceplan Group, Special U.S., HAYMAKER, Pereira O'Dell, Sapka Communications, Erich & Kallman and Party Land 🎊 Not-a-Merger between Copacino Fujikado and Drake Cooper 🎊 Slim Creative now WBENC-certified! 🎊 Adweek holiday cards from Kyle O'Brien with Curiosity, Walrus, Noble People and POD 🎊 Standard Practice making it to a year?! 🎊 OBERLAND snaps up with WWD win 🎊 Xpedition keeps it Broadway run strong 🎊 PJX Media with OAAA wins! Plus, member moves from Noble People, Quality Meats Creative, Lewis, Brandon, Familiar Creatures, Left Hand Agency and Drake Cooper. Subscribe over yonder: https://lnkd.in/gvkae59u

Wednesdays are Meet an Indie Agency Day! We're wrapping up 2024 with one final show featuring Christian Stein and his work as Stone Owl Consulting founder. With 30 years at agencies across the spectrum, Christian has a unique perspective on how brands can connect and grow, especially with newer generations. The shop's Resin Lab focuses on connections with Gen Z and Alpha, giving marketers in-depth, tangible insight. Deep in strategy, Stone Owl occupies a unique place that helps the C-Suite thrive through radical simplicity and focus on building brand preference. #indieswork 

We’re stoked, too. See you in Austin this weekend.

A reminder that, when talking to someone from Philadelphia, it is perfectly acceptable to end a call by saying "Go Birds."

Some big ups to a couple Indie Agency News members. First, Quality Meats Creative is ADWEEK Small Agency of the Year. Not only did they bang out some seriously great work and growth, but the agency was behind the genuinely amazing Adweek cover. And somewhat close to our Mother LA members (OK, very close) is Mother London picking up International Agency of the Year. Also, a huge high five to the other indies scooping up the goods: Mischief @ No Fixed Address, Sparks and Miramar Agency. And it wouldn't be a props post without acknowledging the Adweek staff behind it all: Kyle O'Brien, Brittaney Kiefer, Terry Stanley, Rebecca Stewart, Jason Notte, Kathryn Lundstrom and Cydney Lee. We know how hard these programs are. Take a bow. #indiework #indieswork See them all here: https://lnkd.in/evQuw_YX

We've gone three season. The finalists are here—for the first-ever Indie Agency News Fun + Games Tournament of Champions, presented by Left Off Madison. Watch as three sets of three contestants battle it out for a fabulous prize, a set of Technics EAH-A800 headphones! There's one winner for each game. The schedule and contestants: 🎯 Liar, Liar Priyanka Pai Ashlene Larson Alexander Rea 🎯 Random Q Norm Shearer Davis Jones Jason Sperling 🎯 Pun Fight! Graham Douglas Andreas Aristides Andy Pitts We'll announce judges for Liar, Liar? and Random Q soon—and see you next month for advertising's best (and likely only) game show spectacular. #indieswork

And you all thought that nothing would happen immediately with the Omnicom/IPG merger (You didn't ... but we're just being snarky). If you're one of the 103 (!) IPG Mediabrands folks affected by this layoff, reach out to us. Hell, if you're from another holdco and got the bounce, give us a shout. We're happy to talk to you. This is just some time to vent or chill—or ask about connecting with folks who started their own shops if that's what you're thinking of doing now. If you don't see a time that works for you, please email laidoff at indieagency dot news, and we'll do our best to accommodate you. Link to the calendar is in the comments. #indieswork