Footprint

Thrilled to now be supporting Lofty. We are big believers in fractional real estate and its ability to democratize access to one of the largest wealth creators in America. We have loved working with Jerry and the entire Lofty team. Honored to play a small part as they continue to crush it.

Thrilled to be working with Whale, helping them onboard renters quickly and securely.

Our team comes from companies like Stripe, Robinhood, Sentilink and Goldman Sachs. Everyone brings extensive experience in the risk and fraud world. The other week, Dave shared a lesson he learned at Stripe on our webinar. Fraud is a huge business, an easy way to deter fraudsters is simply to reduce the prize they stand to gain.

We had a blast with our webinar last week. Thank you to everyone who joined. Dave Argoff shared how the fraud landscape is evolving with the introduction of GenAI tools and how you can protect your company. Our key takeaways were: 🔑 No fraud tool is perfect, and you will always have a group of users that are potential fraudsters, but you aren't sure. 🔑 Passive, AI tools are great for filtering down, but there will be a subset of users who you will need to "intervene" with 🔑 The best way to think about deterring fraud is by understanding the economics of a fraudster. Check out the recording here: https://lnkd.in/dnJt7gsM

We had a blast with our webinar last week. Thank you to everyone who joined. Dave Argoff shared how the fraud landscape is evolving with the introduction of GenAI tools and how you can protect your company. Our key takeaways were: 🔑 No fraud tool is perfect, and you will always have a group of users that are potential fraudsters, but you aren't sure. 🔑 Passive, AI tools are great for filtering down, but there will be a subset of users who you will need to "intervene" with 🔑 The best way to think about deterring fraud is by understanding the economics of a fraudster. Check out the recording here: https://lnkd.in/dnJt7gsM

Very exciting growth for our customer ShieldPay!

Last week, FinCEN issued an alert on fraudsters using AI generated deep fakes to target financial institutions. It was a timely reminder on the evolving risks in the fintech and financial ecosystem. Yesterday, we hosted our first webinar: "Optimizing Your Onboarding in the World of GenAI Fraud" led by Dave, our head of risk. Dave shared his thoughts on the evolving landscape and our key points explored: 🔍 The economics of fraud: how to reduce the reward and raise the costs for fraudsters. 🤖 Why fighting AI with AI isn’t enough — and the importance of a multi-layered strategy. 🚀 Tactics like progressive onboarding to minimize friction for good users while catching bad actors. Fraud prevention requires a blend of cutting-edge tech, human oversight, and thoughtful strategies. Watch the webinar replay for actionable insights to protect your business while improving onboarding efficiency. https://lnkd.in/dnJt7gsM

In 2022, there was a 43% increase in identity theft. Last week there was a report on a tool "ProKYC" being sold on Telegram to help fraudsters use AI to circumvent KYC checks. We've seen this rise of fraud first hand and it continues to proliferate as GenAI enables fraudsters to scale their operations. Is your User Onboarding vulnerable? Join us for a discussion on November 20th with {{linkedin_mention(urn:li:person:rhQeFM5MDG|Dave Argoff)}}, our Head of Risk, to learn how to optimize your onboarding flow in the age of GenAI fraud. Register here: https://lnkd.in/ecSe_SKt

Huge congratulations to our customer Fractional, who just closed their Series A funding round, led by Fifth Wall. Shout out to Carlos Alfredo Treviño Pérez and the entire Fractional team. Psyched to onboard more users to the future of Real Estate investing with you!

Last week, Frank McKenna wrote about a new tool being sold on Telegram called "ProKYC." The tool uses AI and deepfake software to bypass automated KYC platforms. The demo of the tool shows the creators beating ByBit's KYC flow. Traditional KYC platforms have an incredibly hard time detecting this type of fraud. We built Footprint to counter. If you are curious how you can optimize your onboarding in the age of GenAI fraud, join us for a webinar on 11/20 with our Head of Risk, Dave, where we will walk through strategies and tools. Register here: https://lnkd.in/dakqvVPv