NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

📣We're excited to announce the appointment of Dan Bonert as the new head of retail media in North America! With this appointment, NIQ will amplify the use and integration of its unique data assets to help retailers create more powerful retail media insights and offerings. Please join us in welcoming Dan as he will focus on driving innovation in the ways manufacturers and retailers connect with shoppers, providing actionable insights to optimize retail media performance. Learn more here: https://lnkd.in/eyQgTceP #RetailMedia

The U.S. omnichannel market is valued at a staggering $1.5 trillion... and it’s growing! However, it’s only the second-largest market globally. Regional differences in shopping habits, digital maturity, and channel preferences create unique challenges and opportunities across the globe. Where does your brand fit into this evolving landscape? Uncover the key regional trends in our new Ultimate Guide to Omnichannel. Download it today, here: 👉 https://lnkd.in/gPffWprW #RetailEvolution #Omnichannel #Retail #ConsumerTrends #NIQFullView

We LOVE data. We really do... especially when it is precise, actionable, and easy-to-use. So glad to have you on the data-lovers team, Laurel Orley! #Byzzer #DataInsights #NIQFullView #NIQFoundersPitchSlam

Have you been using AI-generated ads? You'll definitely want to see the results of our latest research... Our research has found AI-generated ads may create a negative halo effect for consumers. This could dampen consumer perceptions of both the ad AND the brand. 😲 What else is shaping the future of AI in advertising? Find out today: https://lnkd.in/e_ycWe5T #AI #Advertising #ConsumerInsights #NIQFullView

Machine learning (ML) presents exciting opportunities for CPG brands and retailers 💡 Are you leveraging it? Here's what it can do for you: Businesses like yours gain invaluable insights to optimize operations, personalize experiences, and drive growth by analyzing vast amounts of data. From supply chain management to targeted marketing, ML is transforming the industry. Learn more about ML and other AI tools you can use today by accessing our "Understanding AI" webinar recording here: https://lnkd.in/e45-2UBm #AIatNIQ #TheFullView

Coming up at #CES2025! Get a glimpse into the future of vehicle technology... Join our very own Julie Kenar and a panel of esteemed industry leaders as we discuss how AI, AR and beyond is pushing forward innovation in #car manufacturing, capabilities and consumer experiences. Learn more here: https://lnkd.in/eqQpD6J5 #AutoTech #VehicleTechnology #FutureOfMobility #NIQandGfK #TheFullView

At this year's Senior Leadership Meeting, our CEO Jim Peck spoke about the "hero's journey." For him, that represented bringing meaningful change, getting more involved with clients, and finding happiness in excellent work. What have you done to accomplish your own heroes’ journey? Take a look at Jim's full speech here and find out what else NIQ has in store for 2025: 👉 https://lnkd.in/e9qJDEZM #NIQFullView #SLM #HerosJourney

6 actionable takeaways from our CEO, Jim Peck. At this year’s Senior Leadership Meeting, Jim shared exclusive insights on how we’re shaping the future and driving results that matter—for our customers, teams, and stakeholders. We want to share these with you. These takeaways will give you a peek into the strategies and vision guiding our next chapter. 👉 Swipe through to explore the lessons and watch the full speech for more: https://lnkd.in/ekc--Am5

We’re very pleased to announce a strategic alliance between Skai and NielsenIQ to enhance retail media performance with cutting-edge digital shelf intelligence and omnichannel measurement capabilities.  This new alliance launches with the inclusion of NIQ’s Digital Shelf insights—data on product content, inventory, pricing, promotions, and more—into Skai’s platform. To read the press release, please click here👇 https://lnkd.in/et2b2zif #ecommerce #brand #fmcg #retailmedia