HAPPY NEW YEAR! 🥳 Here's to an incredible 2025 filled with love, joy, and endless possibilities. A huge shoutout to our #OfficialCountdownSponsor, Kia America, for making this celebration unforgettable once again! Thank you to our team, clients, partners, and landlords for making this past year extraordinary! 🥂 To an even brighter and more successful 2025 together! #OOH #MakeAStatement #TimesSquare #NYC #KiaNYE Agency: Canvas Worldwide
New Tradition
Advertising Services
New York, New York 5,988 followers
New Tradition, a Blackstone Portfolio Company, empowers brands to #MakeAStatement with Premium OOH in the Top US Markets
About us
New Tradition, a Blackstone portfolio company, is a premium Out-of-Home media vendor specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.
- Website
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www.newtradition.com
External link for New Tradition
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Out of Home Advertising, sales, advertising, media, and OOH
Locations
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Primary
Get directions
584 Broadway
Suite 801
New York, New York 10009, US
Employees at New Tradition
Updates
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As we approach #NYE, Kia America is gearing up to lead the countdown into 2025! Adding to the excitement, #Kia was featured on Good Morning America yesterday as the '5' numeral was lifted to the top of #OneTimesSquare. With just 4 days to go until #NYE2025, the anticipation is building—who’s ready to ring in the new year? #OOH #DOOH #MakeAStatement #KiaNYE
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The countdown to #NYE2025 has officially begun! 🎉 Thanks to this year’s Countdown Sponsor, Kia America, the 2025 numerals have made their grand arrival in #TimesSquare! #OOH #DOOH #MakeAStatement #NYC #KiaNYE Agency: Canvas Worldwide
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Every night from 11:57 PM to midnight, #TimesSquare becomes a vibrant digital art gallery! #MidnightMoment fills 90+ billboards with 3 minutes of silent, captivating visuals, turning the area into a massive canvas for creativity. As the world’s largest and longest-running digital art program, it has redefined public art. Now, Times Square Alliance celebrates over 12 years of this iconic program with a stunning new book, capturing the art, the moments, and the magic of Times Square. Highlighted Artists: Gabriel Barcia-Colombo Olafur Eliasson Marco Brambilla martha atienza #OOH #DOOH #MakeAStatement #NYC
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The Coca-Cola Company is spreading holiday cheer once again with their #ShareHolidayMagic campaign, taking to high-impact #OOH signage nationwide! #MakeAStatement #CocaCola #DOOH Agency: GroupM
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What a fantastic way to wrap up the year! We had an incredible time celebrating #2024 with our friends, partners, and clients at our holiday party. 🥂 Wishing you all a joyful and festive holiday season from everyone at #NewTradition! Tao Group Hospitality
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Yesterday, our entire team gathered in #NYC for an incredible company-wide on-site. It was a day filled with collaboration, inspiration, and shared purpose as we celebrated our achievements from 2024 and look forward to 2025! A heartfelt thank you to our guest speakers — Keith "Kappy" Kaplan, Michael Kassan, and Paul Goldstein & Joe Friedman from Tao Group Hospitality — for sharing their time, insights, and expertise with our team. #OOH #MakeAStatement
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Who topped your #SpotifyWrapped this year? Big congratulations to #TaylorSwift for claiming the crown as Spotify's #GlobalTopArtist for the second year in a row! 🎶 #OOH #DOOH #MakeAStatement #Spotify #OneTimesSquare #NYC
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New Tradition reposted this
What a fantastic day supporting City Harvest in Times Square! At the Blackstone Charitable Foundation, our commitment to supporting local communities is a top priority. We’re incredibly proud of our partnership with City Harvest, which plays a vital role in feeding millions of New Yorkers. Jilly Stephens – loved celebrating this moment with you and am excited for our continued collaboration. And a huge thank you to Evan Richheimer at Blackstone portfolio company New Tradition for turning this vision into reality. Together, let’s keep making a difference! #GivingTuesday #CityHarvest #CommunitySupport #FeedingNYC #HungerRelief #NonprofitPartnerships
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