nDash

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮 𝗴𝗼𝗮𝗹—𝗶𝘁’𝘀 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆 𝗶𝗻 𝟮𝟬𝟮𝟱. As market demands grow and digital transformation accelerates, enterprise marketers must make critical decisions about their content production models. 📘 "𝗔𝗻 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿’𝘀 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱" is your blueprint for choosing the right partners, balancing cost with quality, and building a process that grows alongside your business. Inside, you’ll find actionable insights on: 💡 Vetting agencies vs. freelancers 💡 Managing procurement challenges 💡 Avoiding common roadblocks in scalability Check out how brands like yours are achieving higher ROI while maintaining agility in their content strategies. If you’re ready to future-proof your approach, download the guide today. ➡️➡️➡️ https://buff.ly/3VDpTZj

🖋️ 𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 '𝗿𝗲𝘃𝗲𝗿𝘀𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵' 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 Writer's block is a common hurdle for many content creators. In a recent feature, our Managing Editor, Jenn Greenleaf, shares her innovative approach to overcoming this challenge through a technique she calls "Reverse Research." When identifying real audience pain points from platforms like LinkedIn and industry forums, Jenn crafts content that directly addresses these concerns, ensuring relevance and engagement. For instance, she might spot a recurring question such as, "How do I maintain brand voice consistency with freelance content?" and turn it into a compelling piece like, "Why Your Brand Voice Isn't as Unique as You Think (And How to Fix It)." This method not only generates fresh ideas but also keeps the content practical and actionable. 💡 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲:

𝗧𝗵𝗲 𝗥𝗶𝘀𝗸𝘀 𝗼𝗳 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 Failing to address AI transparency in your content marketing strategy can cost more than just consumer trust—it can damage your brand’s reputation. 82% of consumers are worried about how AI-driven marketing impacts their privacy, and many are scrutinizing brands for ethical use of AI. The good news? Transparency isn’t just a challenge—it’s an opportunity to build loyalty. Check out this blog post by Rhianmôr Thomas for more information: 👉 https://buff.ly/4fZUQz3 Are you ready to take charge of ethical AI? #AITransparency #ContentMarketing

💡 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗲𝗲𝗹𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀? At nDash, we’ve learned that customization is key. Instead of relying on one-size-fits-all messaging, we create content tailored to each audience's specific challenges. Recently, Jenn Greenleaf shared how we do this in a new feature, and her insights are worth a look. Here’s the approach: 🔹 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: We analyze audience pain points and use data to understand their buying journey. 🔹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: We adjust tone, language, and message themes to reflect their needs directly. 🔹 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: We go beyond theory to offer practical solutions, like our blog “What Every Content Marketer Needs to Know About Hiring Freelance Writers.” It’s a clear example of how we target content marketing managers by addressing their most pressing needs (like finding vetted writers who "get" brand voice). If your current strategy feels too generic, Jenn's feature might inspire you to rethink your approach. 🚀 Learn how she does it here:

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗛𝘂𝗺𝗮𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗼𝗿𝗲 𝗼𝗳 𝗩𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝗼𝘂𝗿𝗰𝗲𝘀 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 AI can assist, but it can’t replace human vetting. Without human vetting, AI-generated content risks spreading misinformation and damaging trust. The key to lasting credibility is keeping humans at the heart of content creation. Rhianmôr Thomas explains how we can ensure quality over quantity. 👉 https://buff.ly/3OhswMd #HumanCreatedContent #TrustInContent #ContentIntegrity

𝗦𝘁𝗿𝗶𝗸𝗶𝗻𝗴 𝗮 𝗕𝗮𝗹𝗮𝗻𝗰𝗲: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿𝘀 𝗮𝗻𝗱 𝗜𝗻-𝗛𝗼𝘂𝘀𝗲 𝗧𝗲𝗮𝗺𝘀 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 The debate is real: in-house teams vs. freelancers for content creation. But the truth is, both have their strengths. Freelancers can: • Deliver fresh insights and perspectives. • Offer flexibility for short-term projects. • Provide cost-effective solutions for thought leadership pieces. However, sensitive topics or proprietary information often require the depth of in-house expertise. How do you balance the two for a cohesive content strategy? Jenn Greenleaf covers the best practices for working with freelancers to ensure your company’s voice shines through, no matter the topic. 👉 https://buff.ly/4fYdGWR #Freelancers #ContentMarketing

💡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 📢 Creating great content is only half the battle—getting it in front of the right audience is just as crucial. With so many distribution channels available, from social media to email marketing to influencer partnerships, it’s important to understand which ones will be most effective for your content and audience. 🔍 𝐌𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐖𝐡𝐞𝐫𝐞𝐯𝐞𝐫 𝐓𝐡𝐞𝐲 𝐀𝐫𝐞 📌 A multichannel distribution strategy allows you to reach your audience wherever they are, but it requires careful planning and execution. Each channel has its strengths, and the key is to tailor your content for each platform while maintaining a consistent message. 👉 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒇𝒐𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒅𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒆𝒏𝒔𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒓𝒆𝒂𝒄𝒉𝒆𝒔 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒏𝑫𝒂𝒔𝒉 𝒃𝒍𝒐𝒈: https://buff.ly/2UNN5Ym

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 𝗶𝗻 𝗮 𝘄𝗼𝗿𝗹𝗱 𝘄𝗵𝗲𝗿𝗲 𝗦𝗘𝗢, 𝗔𝗜, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗿𝗲 𝗮𝗹𝗹 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗮𝘁 𝗼𝗻𝗰𝗲? You start here. This week’s content marketing newsletter brings you: 🔹 Insights on SEO’s biggest update—and how it affects your strategy 🔹 The truth about AI's impact on content workflows 🔹 Job opportunities for content marketers Whether you’re looking to level up your strategy or make your next big career move, this is your go-to guide.

Despite all the buzz, generative AI hasn’t caused widespread layoffs—but it is reshaping the workplace. For content marketers, this means opportunity. Check out how you can enhance productivity, foster collaboration, and future-proof your team with targeted AI adoption in Jenn Greenleaf’s blog post: 💡 https://buff.ly/4eMDXWS #GenerativeAI #ContentMarketing

We're back with another edition of Marketing Jobs Digest! This time, you'll find opportunities from Polaris Inc., Thumbtack, The Leukemia & Lymphoma Society, and more. Good luck!