Movable Ink

Movable Ink 🤝 Adobe: This time, it’s personal. When the world’s sharpest AI-powered personalization engine pairs with Adobe Experience Cloud, expect blockbuster results and epic customer journeys. In our latest product update, CPO Bryan Wade unveils the game-changing integration of Movable Ink Da Vinci with Adobe Journey Optimizer—a partnership redefining customer engagement. With enhanced Adobe integrations, marketers can now craft tailored experiences for every customer, every time. Get in on the action and learn more here: https://lnkd.in/eYvgN3y6

Movable Ink’s CEO and co-founder, Vivek Sharma, joined Camille Morhardt and John Gildea on InTechnology to talk about how AI and automation are changing the world of digital marketing. From the early days of email blasts to today’s personalized, data-driven campaigns, Vivek shares how Movable Ink is helping brands create next-level customer experiences with Studio and Da Vinci. In this episode, you’ll hear about: ☑️ The evolution of marketing over the decades ☑️ Why first-party and zero-party data are key to building trust ☑️ How AI makes campaigns smarter—and way less work for marketers Curious about what’s next for digital marketing? Tune in here to learn more: https://lnkd.in/eY3SwYGJ

2025 is just around the corner—are you looking to start the new year with a fresh adventure? We've rounded up some exciting roles to help you make your next big career move. Check out the featured roles below and our full job board here: https://lnkd.in/ePKPNxwj Director, Americas Marketing Strategy, Hilton - McLean, VA Business Systems Analyst - Marketing Technology, Yelp - Remote, Canada Associate eMarketing Manager, Williams-Sonoma, Inc.- San Francisco, CA

And just like that, we’ve reached the end of 24 Days of Personalization! As we wrap up, let’s set our sights on what’s next: gearing up for Q1 and making 2025 your most innovative year yet. One strategy that’s sure to be a standout? Automation. Virgin Voyages showed us just how impactful it can be by automating live pricing in their emails. This not only kept their content fresh but gave customers the most up-to-date info at their fingertips. Ready to kick off 2025 with strategies that set you up for success? We’ve got the guide to help you plan for Q1 and beyond: https://lnkd.in/eu_TAMUQ

Day 23 of 24 Days of Personalization is here, and we’re bookmarking a brilliant evergreen strategy for 2025. Bookshop.org’s welcome series is a plot twist we can’t get enough of. New subscribers get a quick poll asking about their favorite book genre—and the answers? They fuel follow-up emails packed with personalized book suggestions. It’s the perfect way to turn bookworms into loyal customers. Looking to enhance your evergreen campaigns next year? Get the tips you need to keep them fresh and engaging: https://lnkd.in/eSUtV2SN

Day 22 of 24 Days of Personalization: Time to sharpen your campaigns for 2025. Kathmandu’s flash sale emails set the standard for always-on strategies that deliver. Black Friday recommendations and an abandoned cart banner drove a 307% lift in conversions. A real-time store locator seals the deal by updating with the nearest store, address, and directions, making personalization seamless. Start optimizing your evergreen campaigns today—get the guide here: https://lnkd.in/eSUtV2SN

Marketers are busy making their 2025 plans—and checking them twice. Start Q1 on the right foot with our guide packed with seasonal inspiration and personalization tips. Take a page from the National Basketball Association (NBA)’s playbook, where a dynamic approach to fan engagement delivers big results—like a 63% conversion rate across channels. To highlight doubleheaders, the National Basketball Association (NBA) uses GIFs that seamlessly pull in team logos, cities, game times, and broadcast details, along with player images matched to the uniforms they’ll wear that night. And for fans who can’t view GIFs? A personalized static fallback ensures everyone stays in the game, offering the same rich data in a format that works on any channel. Inspiration awaits: https://lnkd.in/eeSWb3Zj

It’s Day 20 of 24 Days of Personalization, and we’re unpacking the data driving this season’s hottest shopping trends—plus a sneak peek at what’s on the horizon for 2024 campaigns that truly connect. Take Lenovo as a case in point. Using the Doorbusters API app, they’re automating Cyber 5 product blocks for 10 unique customer segments. Each block packs in the essentials—dynamic pricing, savings, images, and more—all designed to resonate. Don’t miss out—get the full report here: https://lnkd.in/emPbmd3i

Looking for a new job to start off 2025? We’ve got a career round-up to help you kick-start your search! Check out our featured roles below and the full job board here: https://lnkd.in/ePKPNxwj CRM Manager, Nando's UK & IRE - Putney ENG Sr. Manager Email Marketing, Lands' End - Dodgeville, WI (Remote Eligible) Email Marketing Executive, Southampton Football Club - Southampton, ENG

“When we first started with Movable Ink, our goal was more automation-focused because of all the different languages, brands, and countries. But then we realized the value isn’t only in automation—now we’re more focused on real-time personalization and relevancy.” — Endrick Leon, CRM Manager at Marley Spoon For Marley Spoon, keeping subscribers engaged and winning back churned customers is mission-critical. By partnering with Movable Ink, they’ve unlocked scalable, personalized communications—delivering relevance at every touchpoint of the customer journey. Curious how? See the tools behind Marley Spoon’s personalization: https://lnkd.in/gD7qJmtH