MoEngage

The need to strike a fine balance between privacy and providing personalized experiences has been stated enough, but how does Disney+ Hotstar actually achieve it? Listen to Isha Inani, Product Head - Search & App Platform, as she sheds some much-needed light on the brand’s successful personalization efforts from a decade’s experience in product management. Tune in: https://okt.to/AN9ZcX

Umang Chamaria, our Technical Lead, unveils the blueprint for building effective deployment pipelines for MoEngage's SDKs. In his latest blog series, he shares insights on crafting a robust release process that guarantees smooth and consistent updates. Whether you're a developer or just tech-curious, this blog is your guide to understanding the backbone of our SDK operations: https://okt.to/jp92It

What's the secret to engaging with consumers in a market that traditionally lacks stickiness? For Aditya Birla Health Insurance Company Limited Insurance, it's all about creating personalized engagement opportunities. In this video from our #GROWTH event, Anu Raj, Chief Marketing Officer at Aditya Birla Capital explains how their unique health reward program opens doors to connect with consumers on a deeper level. Check out the full discussion here: https://okt.to/sxq7VQ

2025 Resolution: Do not get emotionally attached to high-engagement cohorts. 🙅♀️

As another year unfolds, our mission remains unchanged: being the trusted partner you can count on. 💙 Thank you for every piece of feedback, every challenge, and every success we shared in 2024. 2025 𝙞𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪! 🙌

Wrapping up a very special 2024! This year, MoEngage completed its 10th year as the preferred customer engagement platform (CEP) for consumer brands and moved further in our vision to build the world’s most trusted CEP! I am nostalgic as I recall the journey so far - the late nights, the "aha!" moments, the team high-fives... we've weathered quite a few storms to get here. But that’s not the only reason to celebrate 2024. Here are some numbers that make last year memorable for us: 1. We grew our quarterly revenue by over 47% y-o-y, and our commitment to operational efficiency has helped us reduce our burn significantly and kept us on our path to profitability by the end of FY2025 📈 2. Our net revenue retention has increased by over 8 percentage points, indicating our ability to continuously add value to our current customers, retain customers better, and win more business💲 3. Last year, we added over 300 new customers and migrated over 90 customers from legacy marketing clouds of Salesforce, Adobe & Oracle, and other competitors like Braze, taking the total brands we work with to 1350+ 🫰 4. Our multi-geo strategy scaled really well in 2024, welcoming customers across 60 countries. North America, Europe, and the Middle East are our high-growth regions with over 70% growth, while we’ve retained our leadership position in India and Southeast Asia 🌍 5. Our product demonstrated scalability, engaging 1.7 billion active users monthly and delivering over 1.5 trillion interactions across 11 channels. We've also expanded our MoEngage App Marketplace to 200+ partners, offering seamless integrations. Our products, like MoEngage Inform and MoEngage Personalize, have seen great usage from Enterprise customers, taking us forward in the multi-product journey 💪 6. MoEngage was noted as a “Strong Performer” and named as a Top 4 vendor alongside Salesforce and Adobe in The Forrester Wave™: Cross-Channel Marketing Hubs report, with the highest scores for innovation and roadmap 🌊 To all our incredible teams all over the world, for making all this possible, thank you! To all our customers and partners, we are grateful for your trust and love, which keeps us going. Here’s to 2025—bigger wins, bolder dreams, and brighter horizons. #customerfirst #growth #teamwork

As we close out another successful year at MoEngage, we understand the importance of taking care of our team's health and well-being. That's why we organized a health and wellness week at the MoEngage India HQ, including a comprehensive annual health check-up camp, CPR sessions, and doctor consultations. We're committed to providing our employees with the resources and support they need to maintain their health, not just during wellness week, but throughout the year. #LifeAtMoEngage Raviteja Dodda | Yashwanth Kumar | Narasimha Reddy | Nalin Goel | Yash Reddy | Ajish Nair | Ashwin S. | Ashwin Srinivasan | Karthik Deivasigamani | Hastu Kshitij | Madhu Nair | Narasimha Rao | Rachel Bergman | Raj Rambhia | Roy Simangunsong | Sanjay Kupae | Saurabh Madan | Aditya Vempaty | Shivangi Boghani | Vassil Mladjov | Veena Satish | Kunal Badiani - is on a holiday 😃 | Krishna Reddy

Digital platforms are breaking the mold in brick-and-mortar retail. Find out how Starbucks is revolutionizing the app experience with their digital avatar barista. Watch the full video here: https://okt.to/amITfi Follow us to stay up to date with more insightful discussions from MoEngage!

🫧 Our customer’s data so clean this year, Marie Kondo asked for tips. 🙋♀️