🎉🎉 The SMARTIES™ MEA AWARDS 2024 winners were celebrated on the evening of December 16th at the magnificent Gala held at Swissotel The Bosphorus. Congratulations to all the winning campaigns! 👏🏻👏🏻 You can view all the winners through the link 👉 https://lnkd.in/drhEH2t4 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMEAAWARDS’24 #SMARTIESCOACH #AI
MMA MENA
Advertising Services
Architecting the Future While Relentlessly Delivering Today's Business Growth #ShapeTheFuture®
About us
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
- Website
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https://www.mmamena.org/
External link for MMA MENA
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Dubai
- Type
- Nonprofit
- Founded
- 2016
- Specialties
- marketing, research, advertising, digital transformation, SMARTIES, and innovation
Locations
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Primary
Dubai, AE
Employees at MMA MENA
Updates
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🚀 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗶𝗻𝗴! Join us for MMA Academy’s first certificate program in the region, powered by Digital Turbine. This 3-session webinar series will help you unlock the power of mobile games for advertising success. 🎯 What You’ll Learn: - The growing importance of mobile gaming in today’s media mix. - Attention metrics that drive impactful campaigns. - Interactive mobile video ad strategies for better brand engagement. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 1️⃣ Awareness: The Opportunity and Necessity of Using Mobile Games in Your Media Mix. Speaker: Yesim Sahin Utku Date: 16 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) 2️⃣ Consideration: – Cooperative Moments and the Attention They Harness Explore the power of cooperative moments and attention metrics for impactful advertising. Speaker: Joelle Atallah Date: 23 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) 3️⃣ Action: The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video ads to drive brand growth and engagement. Speaker: Gregory Wester Date: 30 January 2025 | 12:30-13.30 UAE Time Location: Online (Zoom) ✅ Don’t miss this opportunity to gain exclusive insights and practical strategies. Join all the 3 sessions and earn your MMA Academy certificate! 📌 Register Now 👉 https://lnkd.in/dWYMEFt2 #MMAAcademy #MobileAdvertising #DigitalTurbine #WebinarSeries #MarketingInnovation #Certificate #gaming Nazli Hepyaz Iseri Güliz Senok Linda Kender Zeynep Albora Arda Mert Güner
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🌟 As the marketing world continues to evolve with the support of technology, the SMARTIES™ Awards are also advancing! The 2025 SMARTIES awards will be presented across 7 main categories and 26 subcategories at the SMARTIES™ AWARDS MENA 2025 Gala Night, held on May 15th in Dubai. 🏆 Here are the Main Categories: 📈 Marketing Impact 💡 Purpose-Driven Marketing 📊 Impact Media 🚀 Emerging Tech Marketing 🛒 E-Commerce Marketing 🎨 Creative Marketing 🤖 AI Marketing / NEW! You can explore the categories and subcategories 👉 https://lnkd.in/dpxScjs Why Should You Participate? 🌟 The SMARTIES™ AWARDS is the only global awards program that recognizes innovation and creativity in every branch of modern marketing. You can participate with your projects from the period September 2023 – December 2024. Winners will have the opportunity to be listed in WARC Media 100, RECMA, and the MMA SMARTIES Business Impact Index (BII). Submit your entry now 👉 https://lnkd.in/dDZczx6t 🤖 This year, not only have we added AI as a new award category, but we’ve also integrated AI into our submission processes. Meet your dedicated SMARTIES™ Coach GPT, available to assist with all your SMARTIES™ AWARDS-related questions. To get to know SMARTIES™ 👉 Coach https://lnkd.in/gbWXVr32 If, by chance, you still can’t find the answer you’re looking for, feel free to reach out to us at Zeynep.albora@mmaglobal.com On-time Submission Deadline: January 31, 2025 Let’s shape the future of marketing together this year! 🌍🚀 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMENAAWARDS’25 #SMARTIESCOACH #AI
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🎉 The Big Day is Here! 🎉 Tonight, we gather to celebrate the best in modern marketing. Venue: SWISSOTEL THE BOSPHORUS Date: TODAY! Time: 19:00 We look forward to seeing you this evening at the SMARTIES™ MEA & Türkiye AWARDS 2024 Gala at Swissotel The Bosphorus, Istanbul! 🏆 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESAWARDSMEA’24 #SMARTIESCOACH #AI
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✨ 5 Reasons to Enter the SMARTIES™ MENA Awards 2025 ✨ Join the SMARTIES™ MENA Awards 2025 and unlock benefits beyond the trophy. Don't just watch others dominate the marketing scene. Here’s why you should enter: Here’s why you should enter: 1️⃣ 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝘁𝗶𝗴𝗲: Be one of the first SMARTIES EGYPT winners and get your great work recognized across the industry. 2️⃣ 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗮𝗴𝗲𝗻𝗰𝘆: Be listed in WARC 100 and RECMA's rankings and featured in the MMA SMARTIES Business Impact Index. 3️⃣ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Benchmark your work, showcase your team's expertise, refine your approach and set trends. 4️⃣ 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Connect with industry professionals, agencies, and influencers. 5️⃣ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Gain insights, discover innovative techniques, and spark creativity. ✨Ready to Enter? 🔗Visit our SMARTIES™ MENA website - https://lnkd.in/eGmrVJh ⏳ The deadline to benefit from on-time rates is Jan 31. #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMENAAWARDS’25 #SMARTIESCOACH #AI
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🚨 Happening in 1 Hour! Don’t miss the MMA MENA Influencer Marketing Committee Webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴”, starting at 12:30 UAE Time. Join industry leaders Afşın Avcı and BJ Cunningham to uncover practical strategies that will elevate your influencer marketing campaigns. 📌 Join Now: https://lnkd.in/d9TX4CyS
𝗧𝗵𝗲 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗶𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄! The 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is thrilled to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴,” happening tomorrow! Join our speakers, Afşın Avcı from INFLOW Network and BJ Cunningham from INFLOW Network, to discover the fast-evolving world of influencer marketing and learn practical strategies to elevate your campaigns. 📅 Date: December 11, 2024 🕒 Time: 12:30 – 13:30 UAE Time 💻 Platform: Zoom This webinar marks the first initiative by the MMA MENA Influencer Marketing Committee to empower and support marketers across the region. Don’t miss out—this is your chance to stay ahead in the digital marketing game! 📌 Register Now: https://lnkd.in/dVqygFh6 Let’s shape the future of influencer marketing in MENA together! #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing
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𝗧𝗵𝗲 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗶𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄! The 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is thrilled to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴,” happening tomorrow! Join our speakers, Afşın Avcı from INFLOW Network and BJ Cunningham from INFLOW Network, to discover the fast-evolving world of influencer marketing and learn practical strategies to elevate your campaigns. 📅 Date: December 11, 2024 🕒 Time: 12:30 – 13:30 UAE Time 💻 Platform: Zoom This webinar marks the first initiative by the MMA MENA Influencer Marketing Committee to empower and support marketers across the region. Don’t miss out—this is your chance to stay ahead in the digital marketing game! 📌 Register Now: https://lnkd.in/dVqygFh6 Let’s shape the future of influencer marketing in MENA together! #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing
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The Countdown is On! Just 𝟮 𝗗𝗮𝘆𝘀 Left to Register for the 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝗶𝗻𝗮𝗿! The 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is thrilled to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” happening in just 2 days! This session is an unmissable opportunity for marketers and brands to explore the fast-evolving world of influencer marketing and learn practical strategies to elevate their campaigns. 📅 Date: December 11, 2024 🕒 Time: 12:30 – 13:30 UAE Time 💻 Platform: Zoom 𝗢𝘂𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: Afşın Avcı - Co-Founder, INFLOW Network BJ Cunningham - UK Representative, INFLOW Network Learn directly from industry leaders as they share their expertise on creating campaigns that genuinely connect with audiences and deliver measurable outcomes. Don’t miss out—this is your chance to stay ahead in the digital marketing game! 📌 Register Now: https://lnkd.in/dRpxndWC #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing
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MMA MENA reposted this
🔥 It’s time to start the conversation about Influencer Marketing in MENA! Despite being one of the most talked-about marketing strategies in the region, there’s still a significant gap when it comes to transferring real know-how and expertise. As the Influencer Marketing Committee under MMA MENA, we’re proud to launch a 🎯 long-term education initiative aimed at empowering marketers with the knowledge they need to succeed in influencer marketing. Our first step? 🚀 The “Fundamentals of Influencer Marketing” webinar—an essential session to lay the groundwork for this journey. 📅 Mark your calendars: December 11, 2024 💻 Where: Zoom ✨ Don’t miss this opportunity to shape the future of influencer marketing in MENA! MMA MENA INFLOW Network #influencermarketing
☝ 𝟭 𝗪𝗲𝗲𝗸 𝗟𝗲𝗳𝘁: 𝗗𝗼𝗻’𝘁 𝗠𝗶𝘀𝘀 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗠𝗘𝗡𝗔 The countdown has begun! With just one week to go, the 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is gearing up to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” This session offers a unique opportunity for marketers and brands to gain valuable insights into the evolving world of influencer marketing and practical strategies for success. The webinar is set for 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟭𝟭, 𝟮𝟬𝟮𝟰, from 𝟭𝟮:𝟯𝟬 to 𝟭𝟯:𝟯𝟬 𝗨𝗔𝗘 𝗧𝗶𝗺𝗲 on 𝗭𝗼𝗼𝗺. It will explore the critical role of influencer marketing in today’s digital landscape. Attendees will discover how to create effective campaigns, utilize tools and metrics to assess ROI, and overcome obstacles with guidance from experts guidance. The session will feature two renowned speakers: Afşın Avcı, Co-Founder of INFLOW Network, and BJ Cunningham, UK Representative of INFLOW Network. Together, they’ll share their expertise on what it takes to build campaigns that truly connect with audiences and deliver measurable results. This webinar marks the first step in the committee’s mission to support and empower marketers across the region. Don’t miss the chance to be part of this exciting initiative. 📌Register now and join us to shape the future of influencer marketing in MENA https://lnkd.in/d6BmQPH8 #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing
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☝ 𝟭 𝗪𝗲𝗲𝗸 𝗟𝗲𝗳𝘁: 𝗗𝗼𝗻’𝘁 𝗠𝗶𝘀𝘀 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗠𝗘𝗡𝗔 The countdown has begun! With just one week to go, the 𝗠𝗠𝗔 𝗠𝗘𝗡𝗔 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 is gearing up to host its inaugural webinar, “𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” This session offers a unique opportunity for marketers and brands to gain valuable insights into the evolving world of influencer marketing and practical strategies for success. The webinar is set for 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟭𝟭, 𝟮𝟬𝟮𝟰, from 𝟭𝟮:𝟯𝟬 to 𝟭𝟯:𝟯𝟬 𝗨𝗔𝗘 𝗧𝗶𝗺𝗲 on 𝗭𝗼𝗼𝗺. It will explore the critical role of influencer marketing in today’s digital landscape. Attendees will discover how to create effective campaigns, utilize tools and metrics to assess ROI, and overcome obstacles with guidance from experts guidance. The session will feature two renowned speakers: Afşın Avcı, Co-Founder of INFLOW Network, and BJ Cunningham, UK Representative of INFLOW Network. Together, they’ll share their expertise on what it takes to build campaigns that truly connect with audiences and deliver measurable results. This webinar marks the first step in the committee’s mission to support and empower marketers across the region. Don’t miss the chance to be part of this exciting initiative. 📌Register now and join us to shape the future of influencer marketing in MENA https://lnkd.in/d6BmQPH8 #MMAMENA #InfluencerMarketing #DigitalMarketing #Webinar #MENA #ShapetheFuture #FutureofMarketing