Martechify

Struggling to make your content stand out in an AI-driven marketing landscape?    Traditional marketing approaches are fading, and network-led content is taking center stage. In this post, we're sharing insider insights from Chris Perez, Director of Product Marketing at Perforce Software, on how you can transform your content strategy for 2025.    Discover how you can:  - Leverage professional networks  - Amplify content reach  - Repurpose your best ideas  - Stay ahead of marketing trends    Marketing isn't just about creating content—it's about creating connections that matter. Learn how technology can enhance, not replace, your human touch.    Swipe through to level up your content marketing game!    Itching to learn more from Chris? Click here: https://lnkd.in/ghgE2H_b   Have you already pivoted your content strategy? Drop a comment and let's discuss!    #ContentMarketing #MartechStrategy #B2BMarketing #NetworkLedContent 

We're getting into how marketing teams can establish a technology-driven content loop in 2025.    In this carousel, we're sharing insights from Chris Perez at Perforce Software on transforming content workflows.     Traditional marketing approaches are evolving, and technology like BrightEdge is key to staying ahead.    Discover how top teams are:  - Generating content ideas more strategically  - Using technology to validate and amplify ideas  - Creating more agile marketing workflows    Marketing isn't just about creating content—it's about creating connections that matter.    Swipe to learn how technology can enhance your content strategy!     Want to hear more from Chris? Click here: https://lnkd.in/ghgE2H_b   How are you evolving your content approach? Share your thoughts in the comments!    #ContentMarketing #Martech2025 #NetworkLedStrategy #BrightEdge 

As we round out 2024, we feel so grateful for our community! This year we hosted 8 experts, held 5 virtual events, and relaunched our website. Our online community grew more than ever—and frankly, we can't wait to share what we have in store for 2025! Until then, enjoy the rest of 2024 and all the joys that come with it.

Traditional SEO isn't dead—but it's evolving fast. Chris Perez from Perforce Software shares an interesting observation in our latest Martechify interview: Even with 25 years of history and strong domain authority, Perforce is seeing the value of its content begin to shift as AI summaries and Reddit threads become more prominent in search results. His solution? A network-led content approach where: • Content comes from real practitioners • Stories focus on actual use cases • Distribution happens through authentic professional networks • Partners amplify each other's messages The future of content discovery isn't just about keywords—it's about connections. Learn more here: https://bit.ly/400TGxy What changes are you seeing in how your audience discovers content? #SEO #ContentStrategy #DigitalMarketing

As marketing teams plan for next year, one thing is clear: budgets are tight, and every tool needs to prove its value. You only have a few chances to pitch investments to your CFO, so choosing the right solutions is more important than ever. Martech Chat expert, Manu Aggarwal, suggests a smarter approach: instead of committing to costly enterprise tools with long implementation times, consider smaller, more agile options. These tools can deliver many of the same functionalities at a lower cost and faster rollout—helping your team optimize its stack and drive business forward. Learn more on how your team can do more with less here: https://bit.ly/3BmfZo0 How is your team preparing for next year’s challenges? #MarketingBudget #MartechStrategy #MarketingTools #BusinessInsights

Rebecca Farabaugh, MS highlights a common challenge in data-driven work: your insights either confirm what people already believe—or get dismissed if they don’t. In marketing and data roles, it’s a frustration many of us know well. We have more data than ever but using it to influence perception and spark real action is no small task. Rebecca emphasizes the importance of translating data into actionable insights that connect with people on a human level. It’s about moving past "affirmed or wrong" to strategies that truly drive change. How does your team turn data into impact? Let us know! #DataDrivenMarketing #Analytics #MarketingStrategy #BusinessInsights #DataStorytelling

Are the complexity and cost of large martech platforms holding your organization back? Discover what Martech Chat expert, Manu Aggarwal, has to say about how smaller, faster-to-implement tools such as Common Room can help unify marketing and sales efforts, deliver actionable insights, and streamline operations. From tracking intent signals to triggering personalized outreach, these tools enable your team to work seamlessly across channels and engage more effectively with your audience. The goal is to achieve more with less complexity—streamlining operations and driving results without overextending resources. Discover the power of nimble solutions to accelerate your organization’s success in our most recent Martech Chat. Catch the recording here: https://bit.ly/3W7r2sn #MartechStrategy #MarketingTools #SalesAlignment #DigitalTransformation #BusinessGrowth #MarketingInnovation #Navattic #CommonRoom

AI is reshaping market research in 2025—but human insight remains key. Here's how to master both, featuring insights from Rebecca Farabaugh, MS. Full article: https://lnkd.in/gBNhUgYt

The ultimate marketing teammate—with a human touch! Manu Aggarwal, Co-Founder of BrandBevy, highlights how AI empowers marketers to streamline workflows while ensuring human oversight keeps everything on-brand. In our most recent Martech Chat, Manu spoke about major trends, including AI, that will shape martech stack strategy in 2025. Click here to view the event recording and learn more: https://bit.ly/3OO4sAP #MarketingStrategy #Martech #DigitalMarketing #TechStack #MarketingTrends #MartechStack2025

We had another fantastic Martech Chat last week focused on future-proofing your martech stack as we approach 2025. Missed it? No worries! You can catch the recording and additional 2025 martech stack resources here: https://lnkd.in/gGD_Z-AM Our expert, Manu Aggarwal of Brandbevy, shared actionable insights on streamlining your tech stack, optimizing spending, and leveraging emerging tools to meet your 2025 goals. Which strategies or tools from the session do you think will make the biggest impact on your 2025 goals? Let us know! #MarketingStrategy #Martech #DigitalMarketing #TechStack #MarketingTrends