MarketWise Advising

We're excited to announce that Mike Haldane has been selected to present "Plan Your Work; Work Your Plan" at the Small Business Expo in Austin, TX on November 14th. You can check out the full agenda at https://lnkd.in/dviEB3p. If you'd like to see a preview of Mike's presentation, go to https://lnkd.in/gnZzAXEV to download these and other MarketWise white papers. We hope to see you there!

Our latest episode is out. This time, we're talking with Katelyn Nelson, MBA about her internship experience at Global Traffic Technologies a few years ago, her recent work as a PhD candidate at Auburn University, and where she hopes to go from here. Bill Hupp and Mike Haldane consider Katelyn one of the strongest interns they've worked with; and she continues to soar as she pursues greatness in marketing! You can listen at https://lnkd.in/gb3DNJGa. We hope you enjoy!!

Our very own Mike Haldane is facilitating a workshop at FABTECH, based on our white paper Executing to Win - Setting the Team up for Success (https://lnkd.in/dWEuvMtM). Check out the session summary at https://lnkd.in/dA-axzqp. We hope to see you there!

We've found ourselves in several SEO (Search Engine Optimization) conversations lately, so we thought we'd share some best practices: 1. Keywords Identify Target Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with good search volume and low competition. Long-Tail Keywords: Focus on long-tail keywords that are specific to your company's offerings. These often have less competition and higher conversion rates. Optimize Content: Incorporate these keywords naturally into your website's content, including titles, headings, meta descriptions, and throughout the body text. 2. Content Blog Posts: Regularly publish blog posts on topics related to your business. High-quality, informative content can attract visitors and keep them engaged. Visual Content: Use high-quality images and videos showcasing your customers and case studies. Guides and Tutorials: Create detailed guides and how-to tutorials related to your business. 3. On-Page SEO Title Tags and Meta Descriptions: Ensure each page has a unique and descriptive title tag and meta description that includes relevant keywords. Header Tags: Use header tags (H1, H2, H3) to structure your content and include keywords where appropriate. Alt Text for Images: Add descriptive alt text to all images to help search engines understand their content. 4. Technical SEO Site Speed: Optimize your website's loading speed. Tools like Google PageSpeed Insights can help identify areas for improvement. Mobile Optimization: Ensure your website is fully responsive and performs well on all devices. Sitemap and Robots.txt: Submit an XML sitemap to search engines and ensure your robots.txt file is correctly configured to allow crawling of important pages. 5. Backlinks Quality Backlinks: Focus on acquiring high-quality backlinks from reputable websites in your industry. Guest Posting: Write guest posts for relevant blogs and websites, including a link back to your site. Partnerships: Collaborate with other businesses, suppliers, and influencers to gain backlinks and increase exposure. 6. UX Easy Navigation: Ensure your website is easy to navigate with a clear menu structure. Engaging Layout: Use an engaging layout with plenty of visuals to keep visitors interested. Contact Information: Make it easy for visitors to contact you or request a quote. Clear CTAs (Calls to Action) can improve conversion rates. 7. Analytics Google Analytics: Use Google Analytics to track visitor behavior, page performance, and other key metrics.

Our latest episode has published. This week, we're chatting about sales and distribution channels (i.e., the 3rd "P" (Place) in marketing), both domestically and internationally. Check it out at https://lnkd.in/gb3DNJGa.

We wish everyone a wonderful (and safe) 4th of July holiday!!

We saw this posted on social media last week and wanted to share. While funny, it also illustrates an important point. Personas, which guide the development of messaging that resonates, can't be based on demographics alone. Instead, personas need to incorporate psychographics too, including personalities, lifestyles, interests, opinions and values. A fully developed persona includes demographics, psychographics, needs (functional, social and emotional), key messages and the best ways to reach.

Our 6th white paper has published. This time, we're talking about the role of leadership, how it impacts culture and engagement, and how they impact the ability to execute a growth strategy successfully. Check it out at https://lnkd.in/gteC_aZy. We hope you enjoy!

Our latest episode is up. This time, we're talking about pricing strategy, how to get it right and how to fix it when it's not. Check it out at https://lnkd.in/gb3DNJGa.

Season 1, Episode 19 is up. This week, we're talking to Brad Boyer, Founder of Boyer Communications. Brad started his career as an actor and ultimately pivoted to corporate communications, leveraging his knowledge of how to tell and present a story in an impactful way. Give it a listen at https://lnkd.in/gb3DNJGa. We think you'll enjoy!!