Marketing Ops Community

Out of Office is on, my laptop locked away and I have 12 days of Christmas and New Year holiday to enjoy with family and friends. To all who I have connected with this year in person or virtually thank you and best wishes for the coming year. Here's my 2024 LinkedIn Rewind, by Coauthor: 2024 taught me that true marketing operations excellence isn't about mastering technology in isolation - it's about building bridges between technical expertise and human connection. ✨ From earning Adobe Marketo Champion Rookie of the Year to launching Ireland's first MUG (and yes, getting my latest certification during a 6-hour airport layover 😅), this year proved that when you combine technical precision with community support, magic happens. Key milestones that shaped our journey: • Presented at major industry events including MOps-Apalooza and AntiCon • Deepened MSA - The Safety Company EMEA marketing automation capabilities across multiple languages • Guided multiple cohorts through Marketo certification preparation - online and in-house. • Co-launched Ireland Marketo User Group, expanding our EMEA community's reach with Charlie Oakham and Laura Brazil (join us in February). Three posts that particularly resonated with our community: "Being part of this community has been transformative" - On becoming Adobe Marketo Champion Rookie of the Year and the power of knowledge sharing https://lnkd.in/epjS5VqE "My brain is buzzing, my heart is full of love" - MOps-Apalooza reflections on how marketing operations professionals are emerging as future C-suite leaders https://lnkd.in/eJDKTCM7 "Nothing beats the in person experience" - First Vegas Summit insights combining technical depth with community connection https://lnkd.in/exvkgsdR Looking ahead to 2025: We're focusing on expanding the Ireland MUG's impact, developing next-generation marketing operations leaders through mentorship, and pushing the boundaries of what's possible with marketing automation across EMEA. To every marketing operations professional navigating this evolving landscape: your technical expertise matters, but your willingness to share knowledge and support others matters even more. Let's keep building this incredible community together. 🌟 #MarketingOperations #AdobeMarketoEngageChampion #MarketingAutomation #CommunityLearning

What’s the best thing about having a Marketing Operations Community in 2024? We asked, and here’s what you shared: This community thrives because of YOU. Thank you for making 2024 such an incredible year for MOps. We’re beyond excited for what’s to come in 2025. Let’s keep building, growing, and learning together💙

What headline would you use on this image? We asked the MO pros, here’s what they said😂 We want to see your version too, drop it below!👇

“Marketing ops isn’t strategic.” That couldn’t be more wrong. I’m excited to introduce a new framework: The 7-P Model of Marketing Operations. Thanks to Mike Rizzo, Thao Ngo 💜, and Jim Williams for giving me feedback on this. Inspired by the McKinsey 7S Model, this framework helps assess your marketing org and figure out where you can strategically level up. Each “P” represents a core area you can check to identify strengths, gaps, and opportunities: 1 - PEOPLE: Do you have the right structure, talent, and change management practices in place? 2 - PLANNING: Are your marketing efforts aligned with revenue goals and business strategy? 3 - PMO: Do you have workflows and standard processes to drive operational efficiency? 4 - PLATFORMS: Is your tech stack enabling execution, integration, and GTM success? 5 - PERFORMANCE: Are you defining, tracking, and optimizing the right KPIs and metrics? 6 - PARTNERSHIPS: How well are you collaborating across product, sales, finance, and beyond? 7 - PRIORITIZATION: Are resources focused on the highest-impact initiatives? Each of these elements is interconnected—if one is broken, it impacts the entire system. Take 15 minutes today to walk through these questions and score your function. - Where are you excelling? - Where do you need to improve? The 7-P Model helps you build a balanced, effective, and scalable marketing operations function. When done right, marketing ops is one of the MOST strategic functions. #marketing #martech #marketingoperations PS: Big news! I’ve partnered with the Marketing Ops Community to create a workshop designed to create and elevate marketing operations leaders. With both on-demand and LIVE sessions, this program covers the skills you need to lead in 2024 and beyond: - Leadership and team management - Mastering technology and process design - Leveraging AI to transform your operations Join the first cohort this January—https://lnkd.in/gFSenbnT

Marketing Leader: I need to hire a Marketing Ops Manager. Me: Exciting! What kind of support do you already have? Do you have someone managing your data hygiene, workflows, or campaign operations? Marketing Leader: No, that’s what I’m hoping they can take over. Me: Got it. What about systems ownership? Do you have someone ensuring the CRM, Marketing Automation Platform, or other tools are fully optimized and integrated? Marketing Leader: Not yet—that would be part of their role too. Me: Ok. What about reporting? Is someone in charge of creating dashboards, analyzing campaign performance, and measuring ROI? Marketing Leader: Not exactly, but I’d expect them to own that as well. Me: Hmm, understood. Do your GTM teams—marketing, sales, and customer success—have aligned processes and shared definitions, like lifecycle stages or lead qualification criteria? Marketing Leader: We’re working on it, but they’d need to help with that too. Me: Got it. Marketing Ops Managers can earn between $100k–$150k+ annually, depending on experience. You’re expecting measurable results in, what, 6–9 months? Marketing Leader: Ideally, yes. Me: So, you’re looking to hire one person to fix processes, align teams, clean data, optimize tools, build reports, and deliver measurable ROI—without much foundation or support in place? Marketing Leader: …Is that unreasonable? Me: 🧐 Marketing Ops professionals are not magicians. 🪄 ————————— This exact situation is why we produce The State of the Marketing Operations Professional research annually—to help leaders like you understand: • What a Marketing Ops professional actually does. • How they’re measured. • The salary ranges they earn. And it’s why we’ve built this community—to give Marketing Ops pros and their teams the knowledge and support they need to succeed. Big thanks to Asher Mathew for the inspiration! If you’re thinking about hiring or managing a Marketing Ops professional, or want to see how your expectations stack up, check out our research—it’s made for moments like this.

To the marketing operations professionals in my network: Greetings to all! If you are seeking a new opportunity and are interested in contributing to a highly mission-driven privately funded non-profit organization with the efficiency of a corporation, I have exciting openings within the marketing team. These positions are crucial for structuring and expanding a B2B/B2C/B2B2C model. Roles available: - Marketing Operations Manager: https://lnkd.in/gfpqHFZp - Social Media and Community Manager: https://lnkd.in/gV5Xb_zP - Marketing Project Manager: https://lnkd.in/gB3UNw5G If these opportunities resonate with you or someone in your network, please feel free to share this information. Caryne Say is am looking to fill these roles by the end of January. Thank you for your support!

We asked the MOps Community: What’s the advice you wish someone gave you when you were starting out? 💡 Starting out in MOps can be overwhelming, but this advice reminds us of what makes this field so special—you are NOT alone. What would you tell someone just getting started?

Marketing Leader: I need to hire a Marketing Ops Manager. Me: Exciting! What kind of support do you already have? Do you have someone managing your data hygiene, workflows, or campaign operations? Marketing Leader: No, that’s what I’m hoping they can take over. Me: Got it. What about systems ownership? Do you have someone ensuring the CRM, Marketing Automation Platform, or other tools are fully optimized and integrated? Marketing Leader: Not yet—that would be part of their role too. Me: Ok. What about reporting? Is someone in charge of creating dashboards, analyzing campaign performance, and measuring ROI? Marketing Leader: Not exactly, but I’d expect them to own that as well. Me: Hmm, understood. Do your GTM teams—marketing, sales, and customer success—have aligned processes and shared definitions, like lifecycle stages or lead qualification criteria? Marketing Leader: We’re working on it, but they’d need to help with that too. Me: Got it. Marketing Ops Managers can earn between $100k–$150k+ annually, depending on experience. You’re expecting measurable results in, what, 6–9 months? Marketing Leader: Ideally, yes. Me: So, you’re looking to hire one person to fix processes, align teams, clean data, optimize tools, build reports, and deliver measurable ROI—without much foundation or support in place? Marketing Leader: …Is that unreasonable? Me: 🧐 Marketing Ops professionals are not magicians. 🪄 ————————— This exact situation is why we produce The State of the Marketing Operations Professional research annually—to help leaders like you understand: • What a Marketing Ops professional actually does. • How they’re measured. • The salary ranges they earn. And it’s why we’ve built this community—to give Marketing Ops pros and their teams the knowledge and support they need to succeed. Big thanks to Asher Mathew for the inspiration! If you’re thinking about hiring or managing a Marketing Ops professional, or want to see how your expectations stack up, check out our research—it’s made for moments like this.

🌟 Exciting Opportunity Alert! 🌟 I'm thrilled to announce that my team at The Ohio State University is expanding, and we're on the lookout for two dynamic individuals to join us in the Advancement Marketing and Communications (AMC) department. If you're passionate about digital marketing and want to be part of a team that values innovation, diversity, and collaboration, keep reading! The Roles: Email and CRM Marketing Associate In this role, you'll be at the helm of crafting engaging email, SMS, and other digital marketing campaigns. Your innovative ideas and strategic mindset will be key in connecting with our alumni, donors, and prospective students in impactful ways. Email and CRM Marketing Manager As the go-to expert in automation and personalization, you'll leverage your passion for data and creativity to collaborate with campus partners on major initiatives like BuckeyeLove and Day of Giving. Your efforts will ensure our messaging resonates deeply with our diverse audience. Please tag someone that may be interested in these roles! Please reach out to me if you have questions. **Job postings are in the comments** #Hiring #DigitalMarketing #TheOhioStateUniversity #HigherEdJobs #SalesforceMarketingCloud

As we wrap up 2024, I’m beyond thrilled to celebrate the amazing work of Michael Hartmann, who has been the driving force behind Ops Cast – the podcast created by MO Pros, for MO Pros. Alongside co-hosts Naomi Liu and myself, we’ve reached new heights this year: 🏆 Top 25% of all BuzzSprout podcasts 🌍 Streamed in 76 countries 📈 Total downloads: United States: 6,855 United Kingdom: 943 Canada: 697 India: 280 Australia: 276 📚 Top Episodes of 2024: 1️⃣ Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar Kamath 2️⃣ The Importance of Good Planning on Productivity and Mental Health with Danielle Worthman 3️⃣ The Coming Martech Supercollision with Scott Brinker 4️⃣ Tips to "Do More with Less" in Marketing Ops with Colton Slauson 5️⃣ Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz 💡 59 episodes published – averaging over 1 per week! A huge shoutout to our incredible sponsors, whose support helps us bring valuable insights and conversations to the Marketing Ops community. Thank you for believing in this community! To everyone who tuned in, shared an episode, or spread the word about Ops Cast – we appreciate you more than words can express. ❤️ 🎧 Haven’t listened yet? You’re missing out! Find Ops Cast wherever you get your podcasts, and join us as we continue to elevate the conversation around Marketing Operations. P.S. We’re looking for sponsors for 2025. Let’s talk! 🚀