MarketingProfs

Did you hear? Our Chief Content Officer, Ann Handley, just unlocked another milestone: Everybody Writes 2 is now in Simplified Chinese! 🇨🇳✨ AI translation had some fun calling it "high-grip writing," but we’re loving the creativity (and laughs) this holiday season. From inspiring writers worldwide to delivering big support content, Ann’s global impact is undeniable. Cheers to Ann and her ever-expanding reach! 🥂✨ #MarketingProfs #ContentMarketing #EverybodyWrites #MPB2B

How do you craft a brand narrative that satisfies your stakeholders? ✨ Your people. ✨ Your investors. ✨ Your prospects and clients. Strategic marketing leader Samantha Rideout has experienced this problem, too. And at B2B Form 2024, she provided a blueprint you can use to unify your brand’s narrative. Watch this clip from Samantha’s session or read the transcript now 👉 https://lnkd.in/gegBCvqn And for other creative approaches to your branding strategy, check out the 59 recordings from B2B Forum 2024 or get your discounted ticket for B2B Forum 2025 now! #MPB2B #MarketingProfs #B2BMarketing #BrandStrategy #Storytelling #MarketingLeadership

In case you missed all the buzz... This year's MarketingProfs B2B Forum was our best yet. We gathered. We bonded. We found our B2B Besties for life.🫂 We've been doing B2B Forum for 16 years. It's a flourishing teenager at this point. And we're not stopping.💪 MarketingProfs B2B Forum 2025 registration is open now! 👉 https://lnkd.in/gTihV6yK We're going to try to top this year next year. Same place. Similar time: November 17–19, 2025. And you need to be there! 🫵 Get your Super Early Bird ticket right now for up to 40% off! And if your plans change, we have a super generous cancelation policy through the end of May. 🎉 We already can't wait for November. #B2BMarketing #MPB2B #MarketingProfs #B2BForum #BusinessGrowth #DigitalMarketing #Networking #B2BEvents #ProfessionalDevelopment #MarketingLeaders

We love reading your insight roundups from this year's B2B Forum, and these do not disappoint. Some great tips from our incredible speakers. 🤓 Make sure you check out parts 1 and 2! #mpb2b

Holiday party time! Maybe one or two at work, a few with friends, another at your aunt's place... When you're gathering with loved ones, do you prefer a sit-down feast, or unlimited appetizers?

Today is our amazing Program Manager and all-around awesome friend’s birthday! Join us in wishing a Happy Birthday to 🪻🪻🪻 Robyn Doty! 🪻🪻🪻 When she’s not out biking the streets of New York, Robyn makes sure our PRO events & training are fantastic—for our speakers and our audience. Now, Robyn probably won’t tell you this… But it’s not easy to coordinate online events! ➡️ Our fantastic presenters get busy. ➡️ Content gets last-minute updates. ➡️ Microphones decide to stop working. These challenges (and more) are just a part of live events. And somehow, Robyn the Rockstar pulls ‘em off, time and time again. 🤩 Thank you Robyn, and Happy Birthday! 🎂 #HappyBirthday #TeamRockstar #EventMagic #MarketingProfs #MPB2B

The journey from B2B prospect to paying customer is not a straight line. And to win a gold medal in marketing, you can’t just deliver your product or service, says Ann Handley, Chief Content Officer at MarketingProfs. Instead, you have to be there for your prospect, at every twist and turn along that journey—and that starts by asking yourself some questions. What questions? Find out what they are—and why they matter—in Ann’s hilarious B2B Forum 2024 keynote now, with the video and transcript here 👉 https://lnkd.in/gdnYQzxG And for time-limited access to all 59 recordings from B2B Forum 2024, including inspirational keynotes and informative sessions, visit the B2B Forum page now. #MPB2B #MarketingProfs #B2BMarketing #CustomerJourney #ContentMarketing #MarketingInsights

What’ll be trending in B2B marketing in 2025? 💥 Find out at the Marketing Trends Friday Forum, where three experts share ideas to re-inspire your marketing creativity, personalize your ads, and create passionate advocates for your brand. Join us Friday, Dec. 13. Free, sponsored by StackAdapt. 👉 https://lnkd.in/gmr-Ux6p Robert Rose Christiana Marouchos Lauren Teague #MarketingTrends2025 #B2BMarketing #MPB2B #MarketingProfs #DigitalAdvertising #CustomerAdvocacy

With 230 million Americans on LinkedIn—and a billion users worldwide—it’s an excellent place to find your ideal prospects. But sheesh, LinkedIn ads can be expensive! And, annoyingly, the default settings tend to lower your ROI. Luckily, there are efficient ways to DOUBLE your LinkedIn campaign’s effectiveness… IF you know what to do! On Wednesday, AJ Wilcox (host of the LinkedIn Ads Show podcast) reveals his secrets for creating effective, high-ROI ads that convert in Session 1 from our new Working Webinar Series: ✨ Low-Cost and Effective LinkedIn Ads That Convert ✨ If your company uses LinkedIn advertising now, or you’re planning to use it in 2025, the methods that AJ shares in this two-week series will completely transform your results. And after just two sessions, you’ll be able to… 💪 Slash thousands of dollars off your LinkedIn invoices! Yes, this practical, hands-on series will quickly pay for itself—and make you the go-to ad expert. Join us Wednesday, December 11 at 12 noon ET, to get your LinkedIn ads and account set for success in 2025. 👉 https://lnkd.in/gddYqtWM #MPB2B #MarketingProfs #B2BMarketing #LinkedInAds #MarketingROI #DigitalAdvertising #AdSuccess

Is AI disrupting your marketing playbook? It’ll only get worse, says Jon Miller, who predicted that a year ago. And his 2025 predictions are just as impactful. For example: 🔮 AI will replace junior sales roles (but not everyone will be replaced…) 🔮 Automated cold prospecting will disappear (with something else taking its place…) 🔮 Marketers will rebalance budgets (you might want to start doing this right away!) Will Jon’s crystal ball be right about 2025? Check out his 11 predictions now! https://lnkd.in/gtjSd_fd #MPB2B #MarketingProfs #B2BMarketing #AIinMarketing #MarketingFuture #SalesTransformation #MarketingTrends