Lutely reposted this
Founder @ Lutely | Your Shopping Network 10+ years in advertising, a lifetime of trying to buy things. Building the place where ‘does anyone know…’ meets ‘let me tell you everything about...’
Let's talk about the $890B elephant in the retail room: Returnuary. The numbers are in, and they're staggering: -Returns will hit $890 billion -Processing a return costs retailers 30% of the item's price -8.4 billion pounds of returns ended up in landfills last year -69% of consumers are "wardrobing" - buying with intent to return We've normalized a broken system. Spending billions on ads to drive purchases, only to lose money on returns and harm the environment in the process. But what if we flipped the script? Imagine focusing on helping customers buy right the first time: -Lower processing costs -Reduced environmental impact -Higher customer satisfaction -Stronger brand loyalty The future of retail isn't about making returns easier - it's about making first-time purchases more intentional. At Lutely, we're building the infrastructure for intentional shopping. Because sustainable business isn't just about the environment - it's about the bottom line. Curious to hear your thoughts: Would you rather process 100 returns or have 50 confident first-time purchases? #RetailInnovation #SustainableRetail #CustomerExperience #RetailTechnology #IntentionalShopping #Returnuary