Love Song

“Loneliness and sadness are common parts of everyday life, but you don’t often see it portrayed in advertising, especially during the holidays. I was really glad that the creative team and I were all on the same page about embracing imperfection, especially during a time when everything can feel so amplified.” Love Song director Justyna Obasi talks to LBB’s Ben Conway about helping Instacart convert loneliness into belonging with a subtly magic, authentic story of sibling support. Read more from Justyna on her holiday campaign in LBBonline - Little Black Book.

We’re ecstatic to announce that our Managing Director Kelly Bayett has been selected as a judge in the shots Awards The Americas 2025. Kelly will represent Love Song as head judge of the Charity category. Entries are now open! Submit yours today. Learn more in shots - https://lnkd.in/dtfME7i

“There are so many brilliant, creative people at these big holding companies, and I think it all comes down to keeping the humanity alive between us.” Following the news of Omnicom’s acquisition of IPG this week, Love Song Founder Kelly Bayett shares her thoughts with LBB about what the deal means for the ad industry moving forward. Read more from Kelly and other industry leaders about the shift in LBBonline - Little Black Book!

Congratulations to the team behind New Balance “Grey Days” for making Ad Age’s Best Ads of 2024 list. We were thrilled to collaborate with American Haiku on this seven-minute film telling seven stories of New Balance’s impact on subcultures throughout its history. Led by creative directors Daniel Wolfe and Thom Glover, directed by Elliott Power and shot by Norm Li, Ad Age calls it “one of the year’s most artfully shot campaigns.” See the full list of this year’s best in Ad Age!

“Elliott's momentum feels unstoppable. His body of work provides a sharp riposte to those who claim that all of the great commercials belong to the past.” Congratulations to Love Song director Elliott Power for being named one of the Stars of 2024 by David Reviews 💫 Read more about Elliott and his standout work - including projects for B&Q, EE, Lexus, Mark & Spencer, and more - in David Reviews.

"There's that unspoken understanding that we're in this for the long haul - both as brothers and as collaborators. We both know that the project comes first, and that tends to pull us back together even when we butt heads." Love Song’s director duo The Weiland Brothers (Max & Joe) tell LBB’s Ben Conway about the natural sibling synergy which makes their work stronger. Read more in LBBonline - Little Black Book!

Ordinary is for everyone else 🎧 Manchester City striker Erling Haaland stars in a new film for Beats by Dre directed by Love Song’s Elliott Power. Captured in the Norwegian woods, Power lenses the Beats by Dre ambassador and his portfolio of favorite products, including the Beats Fit Pro, Beats Solo 4, and the Beats Pill. Read more about the work in HYPEBEAST.

Love Song director Justyna Obasi takes holiday season sadness and embraces it. Her signature authentic storytelling turns this Instacart ad into a stunning short film about love in all of its forms 🥧❤️🎄

Love Song is honored to win Gold, Silver and Bronze Clio Sports Awards across four projects. Check out our full list of wins: New Balance "Grey Days" Directed by Elliott Power Gold: Film (31 - 60 seconds) Gold: Film Craft (Cinematography) Gold: Film Craft (Direction) Lululemon "Not Today" Directed by Daniel Wolfe Silver: Film (31 - 60 seconds) Bronze; Lululemon "Not Today" - Film Craft (Direction) Lexus "Rise To It" Directed by Elliott Power Bronze: Film Craft (Cinematography) AT&T "5G Helmet" Directed by Elliott Power Gold: Film Gold: Digital/Mobile Gold: Partnerships & Sponsorship Gold: Product Innovation Gold: Social Good Silver: Partnerships & Sponsorship Bronze: Design Bronze: Brand + Team League

Love Song’s Ja’Lisa Arnold directs the powerful mosaic music video for “Wanna Believe U” by Fortuno. Click to watch a romantic relationship play out from beginning to end on interlaid squares on DIRECTORS' LIBRARY.