Letterdrop

50% of weekly active LinkedIn users are liking/commenting on posts Almost 30% actively read their feed even if not engaging That’s a massive audience you’re missing if your content doesn’t make them stop and read. While we don’t know the real weighting between “active behaviors” – likes, comments, shares – and “passive behaviors” – dwell time, click-to-expand – this passive side is clearly important. Don’t try to gamify your impressions with comments and instead focus on increasing dwell time. 1. Better hooks - "~37% of LI users reading the feed don't engage with posts at all" (see what we did there? 😉 ) 2. Passive users expand posts - give them something valuable to read, not Tweet-like snippets. Once you’ve captured attention, the next step is turning that engagement into pipeline. This starts by knowing exactly 𝘄𝗵𝗼 is engaging with your content and crafting posts that consistently stop the scroll. (We can help you out on that front, too).‎

Generating pipe is EVERYONE'S JOB But GTM teams are so siloed when it comes to pipe gen They think 💭 marketing = inbound & sales = outbound So AEs & SDRs only book outbound meetings & think inbound is marketing's job But inbound deals can close at a 2X-4X higher clip than outbound deals... So if AEs would MUCH rather work an inbound deal than an outbound deal Why do they spend 100% of their pipe gen time just chasing outbound meetings? Make it make sense

A free way to drive pipeline in 2025 - social selling. 💫 ‎ People buy from people. Use your people! We've seen folks drive between $400k - $5M in ARR this way, with little to no overhead. (And if you have a little $ to expedite the process, we can help you!) Try it out next year.

Exec: How's Q4 pipeline looking? Me: We know folks who have exhausted their cold channels for the year and were looking for new avenues. They had maxed out their paid ads, cold emails weren’t driving results, and they needed to hit targets for their next round of funding. Instead of burning more cash on ineffective channels, they pivoted to a LinkedIn-first strategy. Here’s how they turned things around: 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Reps began posting 3 times a week, sharing valuable content to build trust and stay top of mind with potential buyers. 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 They sent 150 connection requests every week, expanding their network and actively connecting with prospects who fit their target profile. 𝗧𝗮𝗽𝗽𝗲𝗱 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽’𝘀 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 By getting their CEO to distribute content, they tapped into his network and built credibility faster, reaching decision-makers who were previously out of reach. 𝗧𝗿𝗮𝗰𝗸𝗲𝗱 𝘄𝗵𝗼 𝘄𝗮𝘀 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗽𝗼𝘀𝘁𝘀 They kept an eye on who liked, commented, or viewed their posts. Those engagement signals turned cold leads into warm prospects who were ready for outreach. 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 Instead of cold-pitching strangers, they followed up with people who had already engaged with their content. These conversations felt more natural, leading to quicker meetings and warmer responses. Within weeks, they turned LinkedIn into a pipeline machine, bringing in inbound leads and setting up outbound conversations that actually converted. And full disclosure: Letterdrop made this whole process easier for them by automating their post scheduling, tracking engagement, and giving them the insights they needed to make smart outreach decisions. If you're looking to do the same - drop us a line this quarter. 

Every person you add to your social selling program increases its effectiveness exponentially 📈 Why? You can "borrow" each other's networks Picture this: Your CEO has 7,500 LinkedIn followers. She posts every day & is the only one posting at the company. For the sake of simplicity, let's say that leads to 7,500 impressions per day Not bad BUT What if your VP of Sales posts every day too? He has 5,000 LinkedIn followers So 7,500 followers + 5,000 followers = 12,500 impressions a day right?? Wrong If your CEO & VP of Sales like / comment on each other's posts, each post will be shown to BOTH of their networks That's 7,500 people from the CEO's network & 5,000 people from the VP of Sales' per post With them both posting that's 25,000 impressions a day So by doubling the amount of people posting you've increased your content's reach by 4X We haven't even added a 3rd person to this equation yet... "borrowing" each other's networks gets even more powerful as more team members join in

In the spirit of the holidays, it's time to reduce CAC + sales fatigue and go organic with your selling. Some results we've seen this year: 💫 ‎DreamData's Laura Erdem‎‎ reported $1M above pipeline attributed to social selling on LinkedIn 💫 Oliver Johnson‎ saw his reply rate rise to 65% in less than 3 months after he started posting almost everyday 💫 ‎RB2B's Adam Robinson‎ story of growing to $3M ARR in months just off showing up on LI everyday 💫 ‎TACK's Nick Bennett‎ reporting over $2M from organic LinkedIn 💫 Our very own team improving our reply rate to 15% here on LinkedIn with targeted outreach Just dedicate a few mins a day to posting You can talk about what you learned about the industry you're in, a question a prospect asked you, a customer win... you don't have to look outside for answers or come up with a genius thing to say We knock out our posts in less than 5 mins with Letterdrop‎ If you're looking to boost pipeline in the last stretch of 2024, seriously consider social selling

Michael... it doesn't always have to be this way. Outbound doesn't have to be dead cold. Think about how you can warm up buyers one-to-many before reaching for that DM/email/call It's relatively low lift to stay top of mind You talk to best fit customers and prospects every day Collect top questions from them Turn these insights into value-add posts for similar best fit prospects Connect with more of them Get your content seen Book more meetings Simple This is going to get you inbound You can still do outbound .... but be smart about it The activity of buyers with your and your LI content tells you who is in orbit for potential solutions (or pair with a solution like RB2B‎ to figure out who's checking out your site) Drop them a resource related to what they seem interested in. "𝘏𝘦𝘺 [𝘕𝘢𝘮𝘦], 𝘐 𝘴𝘢𝘸 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 [𝘰𝘣𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘰𝘯 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳]. 𝘞𝘦 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 [𝘊𝘭𝘪𝘦𝘯𝘵] 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢 𝘗𝘭𝘢𝘺𝘣𝘰𝘰𝘬 𝘰𝘯 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵. 𝘛𝘩𝘰𝘶𝘨𝘩𝘵 𝘪𝘵 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭—𝘩𝘦𝘳𝘦’𝘴 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬." You already earned some trust with your content. And now you're adding even more value. If you start a conversation, you might earn the right to a pitch and getting them on a call. The next time you reach out, take a moment to educate first before pitching Leave the spray-and-pray to the bots

Missed the live earlier? We talked about an automated way to score yout top 50 accounts. ✅ ‎ There's a master Clay table that ingests: 1. Website visitors from RB2B (need to figure out how to add Clearbit/Warmly next) 2. Accounts in our orbit on LinkedIn from Letterdrop 3. Accounts interested in relevant topics or engaging with influencers/competitors (also from Letterdrop) 4. Cold list from SalesNav using the usual firmographic filters We ingest all of this into a Clay table that then layers on answers to qualification questions like: - is their CEO active on LinkedIn? - are they active on LinkedIn? - any new hires in sales, marketing, revops leadership? etc, specific to us. These are questions we asked ourselves while defining our best fit customers (already have a post on this) and now these are answered automatically We then add these up and assign a weighted score to the account and sort it We then push the top 50 accounts to another Clay table that looks up emails for all the relevant roles to us: Head of Sales, BD, Marketing, RevOps And finally we push them into Apollo along with the above context for outreach (all of which is personalized and hand written with the help of templates) PS - re-watch the live by dropping Parthi Loganathan‎ a DM!

Do you feel like you're wasting time on the wrong accounts? We can talk you through an automated account-scoring model on Friday. Join Parthi Loganathan and Ryan Patel at 10am PT (Dec 20th) for a breakdown. Register below 👇

Looking to automate your account scoring this quarter?  Join us for a quick dive into building an 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘀𝗰𝗼𝗿𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 that actually works. Learn how to focus your energy on accounts that matter — without wasting time on leads that go nowhere. Get the framework, actionable tips, and insights to boost your pipeline fast. When? 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗮𝘁 𝟏𝟎𝗮𝗺 𝗣𝗧 Where? 𝗢𝗻𝗹𝗶𝗻𝗲 - 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 https://lnkd.in/gKf2BQZp 👉 ‎