Tofu

What do you “feel” when you receive a personalized email? Being in the personalization business with Tofu, I often get to talk with our customers about the future of personalized messaging (which is fun!) There are two reasons why I believe personalized outreach has traditionally been effective and, in my view, only one will stay. 1️⃣ People value the fact that they are talking to another human on the other side of the email. The fact that you have personalized your message means you’ve put in the effort to learn about my needs and I appreciate that. In my view, for top-of-funnel content and cold outreach this human-to-human value will greatly diminish with the proliferation of personalized email automation tools. It’s still relatively easy to detect poorly drafted AI emails, but the gap will decrease to the point where you as a recipient simply won’t value the “human touch” element for that first email regardless of how personalized the messaging is. 2️⃣ Which brings me to the next point around relevancy. If you are putting the right words that speak to something excruciatingly painful for me, I will respond, because unless you’re lying it’s a problem I want to see go away. Timely, personalized outreach that’s relevant will always be meaningful regardless of how that message was crafted. The job now for all these AI tools is to make sure you can aid the team with more relevant and timely messaging for their targets. Thoughts?

Skip the discovery call, get straight to the product 🚀 Join Elaine Zelby from Tofu at RevGenius GTM Demo Day Come and see how Tofu gives your marketing teams tools to create personalized omni-channel content that is on-brand and can scale to all types of marketing campaigns. See you on July 18th at 11 AM ET Sign up here  https://lnkd.in/gRBVSvmi

🎉 Wunderkind increased email engagement by 133% and scaled their 1:1 ABM program 25x! Quotes like this get me so excited about what we’re building at Tofu 😍“Being able to do ABM at scale and the fact that Tofu integrates with Marketo has been incredible for us. On top of that, every single email has had higher open and click-through rates!” - Helena Parsonage, Senior Manager Demand Generation and ABM at Wunderkind. The Challenge: Wunderkind's demand gen and ABM teams wanted to deliver personalized 1:1 content for target accounts but were bottlenecked by the labor-intensive process which took up to 2 days to personalize content for each account manually. The Solution: Wunderkind transformed their approach by using @Tofu to create personalized marketing emails and landing pages, streamlining their content creation from days to mere minutes. What used to take them 2 full days now takes them less than 10 minutes. The Outcomes: - Wunderkind now has the agility to personalize content for 1000+ accounts, all while adhering to their brand guidelines and pulling/pushing information from their Marketo instance - The team has achieved 133% increase in engagement for personalized emails - Personalized subject lines saw a 42% open rate, a significant leap from 27% for non-personalized counterparts As Wunderkind continues to scale their ABM efforts with Tofu, they plan to extend personalization to ad copy and other channels to create true omnichannel personalization and enhance the customer experience and drive revenue growth . https://lnkd.in/gyqCaSwS #AI #MarketingTechnology #Personalization #ABM #EmailMarketing