LeapPoint, an OPMG Company

LeapPoint, an OPMG Company

Business Consulting and Services

Reston, Virginia 6,143 followers

About us

LeapPoint, an OPMG Company, is a digital advisory firm dedicated to helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solution partner with expertise spanning the entire Adobe Experience Cloud ecosystem, our Connected Work® framework breaks down silos to streamline the way teams work. We work hand-in-hand with our clients to not only understand their technical requirements, but also how they can align their work with overall business strategy. The result: integrated technology, accelerated initiatives, and the ability to create powerful experiences for customers and the marketers behind the scenes orchestrating them. LeapPoint is part of Omnicom’s precision marketing division, Omnicom Precision Marketing Group (OPMG). OPMG orchestrates Omnicom’s global digital, data and CRM services to deliver precisely targeted and meaningful customer experiences at scale. Powered by world-class capabilities in technology and AI, as well as global partnerships with technology leaders like Adobe and Salesforce, OPMG's solutions span digital experience design and development, technology strategy and implementation, CRM / loyalty strategy and activation, innovation and service design, advanced data strategy and analytics, digital transformation, technical and business consulting and change management. At the core of our service model is a suite of connected data, content and decisioning tools, which we combine with a scaled global delivery network to drive tangible business outcomes while transforming client marketing operations. OPMG is a division of Omnicom Group Inc (NYSE: OMC). For more information, visit www.omcpmg.com.

Website
http://www.LeapPoint.com
Industry
Business Consulting and Services
Company size
51-200 employees
Headquarters
Reston, Virginia
Type
Privately Held
Specialties
Management Consulting, Personnel Development, IT Integration, Stack Configuration, Technology Consulting, MarTech, SalesTech, Adobe, Seismic, ON24, and Marketing Strategy

Locations

Employees at LeapPoint, an OPMG Company

Updates

  • Every day, LeapPoint team members bring our Culture Code to life through their dedication, collaboration, integrity, and innovation. These exceptional individuals don’t just contribute to our company culture—they embody its essence, creating an extraordinary workplace. At the end of each year, we have the privilege of celebrating this by selecting winners in each category, based on peer nominations. This year, we were blown away by the overwhelming number of submissions, a true testament to the incredible talent and commitment of our team. Today, we proudly recognize those who exemplify these values every day. Please join us in celebrating their outstanding achievements! 😀 𝗪𝗲 𝗣𝘂𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗙𝗶𝗿𝘀𝘁: We keep it personal by celebrating each individual's unique life. We champion each other's joys and extend grace to be fully human, offering the same to our teammates, clients, and partners. Congratulations to Jessica Mann, Lauryn Babish and Shannon Verfaillie! 🚀 𝗪𝗲 𝗚𝗼 𝗔𝗯𝗼𝘃𝗲 𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱. We're never satisfied with the status quo. Our entrepreneurial spirit pushes boundaries, driving growth, innovation, and impact. Congratulations to Anna Damareck, Erin Kennedy, Michael Gurney and Michael Minto! 🙌 𝗪𝗲 𝗮𝗿𝗲 𝗛𝗼𝗻𝗲𝘀𝘁 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁. We celebrate those who embody honesty, integrity, and care by being truthful with themselves and others. Congratulations to Christine Anthony, Emma Kovacs, and Laura Anderson! 🤝 𝗪𝗲 𝗪𝗶𝗻 𝗮𝘀 𝗮 𝗧𝗲𝗮𝗺. Together, we achieve more! These individuals bring their expertise, energy, and collaborative spirit to drive success for all. Congratulations to Alaina Jones, JoLisa Stoneman and Paul Walsh! 🌟 𝗪𝗲 𝗘𝘃𝗼𝗹𝘃𝗲 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄. Growth and learning are at the core of what we do, and these recipients inspire us to push boundaries and build future capabilities. Congratulations to Ashley Miller, Lew October and Samantha Fitch! Thank you all for making LeapPoint a remarkable place to grow, collaborate, and succeed. Let's keep moving forward together! #CultureCode #Teamwork #Growth #Success

  • It's an exciting day to be part of the Omnicom portfolio of companies 🤩 We look forward to yet another new chapter of growth and innovation!

    View organization page for Omnicom, graphic

    154,103 followers

    We are excited to announce we have reached a definitive agreement to acquire Interpublic Group (IPG) in a stock-for-stock transaction. The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform. The transaction is expected to close in the second half of 2025. For more information, visit the Omnicom site: bit.ly/3OJsU6r

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  • A picture is worth a thousand words, and this one says it all 📸 Recently, several members of our team had the opportunity to visit with our sister company, RAPP, and our partners at Adobe in the Middle East. From energizing meetings to impactful collaborations, the visit was a testament to the strength of being part of the Omnicom family. Joining forces under One Omnicom has opened new doors—not only expanding our global presence but also enabling us to combine expertise and deliver even greater value for our clients. Together with Adobe and our sister companies and in the MENA region, we’re building on a shared vision of innovation, growth, and seamless integration across our network. The future is bright, and we’re only just getting started! --- Gagandeep Singh Soodan Luke Alexandre Michael Minto Curtis Schmidt Aakanksha Mishra Ahsan Z Butt #OneOmnicom #ConnectedExperiences #AdobePartner

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  • Hey Adobe Workfront aficionados 👋 Recently, in an Ask the Experts session with seasoned Workfront Architect Jacob Bach, BSE, CSM, we explored a topic frequently requested by clients: leveraging parent-child project relationships. Jacob explained the reasons, methods, and best practices for these setups, focusing on five main use cases. Here are the highlights: Use Case #1: Multi-phase Projects Parent-child relationships can be very useful for projects that involve multiple phases. Here, the parent project represents the whole initiative, and each phase is a child project. This breakdown makes complex projects more manageable while still allowing you to track overall progress. For instance, in a drug trial with various review stages, each phase can be a separate child project, allowing for better management and tracking of different timelines. Use Case #2: Cross Departmental Projects For cross-functional marketing projects, using parent-child relationships can increase accountability and visibility across departments. The parent project oversees the entire initiative, while the child projects handle individual departments' tasks. For example, a thought leadership article might require content from in-house experts and an agency, each managed as separate projects but coordinated under a parent project. Use Case #3: Global Campaigns with Regional Variations If you manage global campaigns that need regional adjustments, parent-child relationships help you customize and comply with local demands, like language or marketing style differences. This enables parallel processing, improving the speed to market. Each region can have a child project managing its specific requirements while linking back to the parent project for overall strategy alignment. Use Case #4: Managing Multiple Projects within a Program When managing related projects within a program, a parent-child setup gives clarity and control over each project's status. The parent project manages the overall budget and timeline, while the child projects handle individual project goals. This arrangement allows for better vision over the program's components and connections than conventional program-level objects. Use Case #5: Multi-Deliverable Projects For campaigns with multiple deliverables, such as a brochure, a flyer, and a billboard, parent-child relationships allow individual management of each asset while maintaining a coherent theme across the campaign. By defining the overall look and objectives at the parent level and managing specific assets through child projects, you optimize resource allocation and maintain consistency. Multiple designers can work simultaneously on different aspects, making the project flexible and efficient. These use cases showcase how the parent-child project relationship in Workfront can bring clarity and efficiency to complex projects within Adobe Workfront, ultimately making it easier for teams to manage their tasks and achieve their goals.

  • How often do you find projects stuck in "planning" in Workfront because they haven't been updated to current status? 🙋♂️🙋♀️ We're guessing it happens more often than you'd like, causing team members to miss crucial notifications that keep your projects moving forward. The short video below showcases a powerful automation we built for one of our clients. Once the first task—commonly a kickoff meeting—is marked 100% complete by the project owner, Fusion seamlessly updates the project status to current. This ensures that everyone on the team is notified and ready to dive into their tasks on time. Check out how this simple yet effective automation can enhance your team’s communication and overall efficiency.💡 #AdobeWorkfront #ConnectedWork #AdobePartner

  • Have you ever encountered an "Accidental Project Manager"? 🤔 You know, the teammate who is juggling project management tasks alongside their primary role as a Creative Manager or Automation Specialist. These dual responsibilities can be daunting... Our latest article from Brett Robison, PMP dives into how System and Group Administrators can customize Adobe Workfront to simplify project management for these users. By implementing key setup tips, administrators can gradually enhance user experience and productivity, empowering Accidental PMs to master Workfront's capabilities with ease and confidence. 🔗 Read the full article and join the conversation by sharing your experiences or tips in the comments below: https://lnkd.in/etzs4hXC #AdobePartner #AdobeWorkfront #ConnectedWork #ProjectManagement

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  • Today is a day to honor all those who have served and supported those in service, acknowledging the profound impact of their commitment to our nation. We are proud to stand with our veteran community here at LeapPoint, reflecting our values of respect (#PutPeopleFirst) and community support (#WeWinAsATeam). We are grateful for your service and the strength you bring to our team and beyond. Thank you for your service and sacrifice. We are honored to work alongside you and support you. #VeteransDay #Gratitude #LeapPointValues #CommunitySupport #ThankYouVeterans

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  • Ever wondered how to elevate your Workfront updates with Fusion or other iPaaS tools? In the latest issue of 🔮✨ Wizards of Workfront, Andrew Koprowski reveals the secret to making your updates not just functional, but visually stunning with custom HTML. Even if HTML isn't your strong suit, Andy's got the cheat code to help you achieve the perfect look. Explore how: https://lnkd.in/edS-xZ5E #AdobeWorkfront #AdobePartner #WizardsofWorkfront

  • Is your team stuck using a manual review process to ensure in-market content remains relevant and compliant? 🤔 You're not alone! Maintaining hundreds - or even hundreds of thousands - of marketing assets, while ensuring each piece remains relevant and compliant, is a daunting task for any size organization. LeapPoint recently helped one of our clients overcome this challenge by automating their content review cycle using Adobe Workfront. This automation not only streamlined the review process, but also saved considerable time and resources. Check out the 90-second video below to see the transformation in action. #MarketingAutomation #AdobeWorkfront #EfficiencyBoost #AdobePartner

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