Still using traditional Marketing Mix Modeling? Here's what you're missing: - Real-time optimization vs. annual reports - Future-focused insights vs. historical data - Cross-channel impact analysis - Scenario planning that actually works The best part? Brands are seeing 50%+ profit increases with less spend. Dive deeper → https://bit.ly/4gCPmd4 #MarketingAnalytics #MarketingMixModeling #DataAnalytics
Keen Decision Systems
Advertising Services
Research Triangle Park, North Carolina 2,927 followers
Make smarter marketing investments to drive value that lasts
About us
Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week. Founded in 2010, and based out of Cary, North Carolina, Keen has completed two rounds of funding and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last six years. We were also recognized on the list of Best Places to Work by the Triangle Business Journal. Keen manages over $7.5 billion in marketing for major brands under Church & Dwight, Athletic Brewing, Poppi, Bush Brothers, and agencies navigate today’s dynamic market Connect with Keen at: keends.com Subscribe to The Data-Driven Marketer Podcast: https://open.spotify.com/show/66YD05XT70UafWZyyYCzkJ Subscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0A Learn more about the Keen Platform: https://youtu.be/uqWQmiBHEs8
- Website
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http://www.KeenDS.com
External link for Keen Decision Systems
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Research Triangle Park, North Carolina
- Type
- Partnership
- Founded
- 2010
- Specialties
- Marketing & Sales Investment Optimization, Linking Marketing to Financial Performance, Decision Support, Decision Analytics, Software, Marketing Resource Optimization, Brand marketing, Consumer packaged goods, Marketing analytics, and MarTech
Locations
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Primary
Get directions
700 Park Offices Drive
Research Triangle Park, North Carolina 27709, US
Employees at Keen Decision Systems
Updates
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Bradley Keefer, Keen's CRO, will be presenting with our partners at Skai and Path to Purchase Institute during the upcoming #CES2025 event via the Consumer Technology Association. Schedule some time to meet up and talk all things SaaS, AI in Marketing, Retail Media, Marketing Mix Modeling and more! https://lnkd.in/erzTNgRY Register here: https://lnkd.in/ez3WaUwQ #CPGmarketing #technologyinnovation #AI #marketingstrategy #martech
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Are #CPG Brands Making a Holiday Marketing Mistake? Greg Dolan recently published an article in Total Retail where he examined a costly paradox in holiday marketing: CPG brands are spending millions promoting products consumers already plan to buy. The article does a deep dive into: ➡️ Why traditional bottom-funnel tactics are draining marketing budgets ➡️ How marketing mix modeling can optimize spend for better ROI ➡️ Smart strategies for timing your holiday marketing efforts Want to learn how to make your holiday marketing #budget work smarter, not harder? Read the full article here: https://lnkd.in/dwhMHpdA #marketingmix #marketinganalytics #CPGmarketing #MMM
Improving Holiday Media Planning for Retail and CPG Brands
https://www.mytotalretail.com
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Feeling buried under mountains of marketing data? You're not alone. 📊 Marketing teams today juggle 300+ data sources, making it nearly impossible to measure true #ROI or make quick, confident decisions. But there's a breakthrough solution. Join Bradley Keefer and William A. ("Bill") Lederer for a live conversation unveiling our game-changing partnership. We're bringing together marketing mix modeling, cross-channel data, and campaign execution in a single, powerful platform. 🗓️ Thursday, January 23, 2025 ⏰ 2PM EST/11AM PST Transform your marketing operations with: ➡️ Real-time MMM that optimizes campaigns as they run ➡️ Unified data from 300+ marketing sources ➡️ Direct activation across your marketing channels ➡️ Seamless planning-to-measurement workflow Ready to turn data chaos into clarity? Reserve your spot now: https://lnkd.in/eZdF7N9m #MarTech #Marketing #Analytics #DigitalMarketing #MMM
Register below! 👇 👇 👇
From Data Chaos to Marketing Clarity-Using AI to Make Data-Driven Decisions
www.linkedin.com
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Challenger brands face the unique obstacle of maximizing impact with limited resources. Smaller marketing budgets and team sizes require brands to be strategic, creative and agile to compete with larger brands. Keen's Challenger Brand guide shares: 💡Triangulation spending strategies to maximize your investments 💡Tips for how to use data-driven insights to outpace the giants 💡Insights for connecting effectively with consumers Check it out here: ➡️ https://bit.ly/4gEpoGc #CPGMarketing #ChallengerBrands #MarketingStrategy #MarketingMix
Challenger Brand Guide
https://keends.com
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Keen Decision Systems reposted this
The marketing agency model is evolving. AI, modular tech stacks, and automation are transforming agencies into strategic consultants and decision-making architects. What’s changing? 📈 Headless Martech Stacks 🤖 AI in Media Buying 🔍 Accountability Read more ... https://hubs.la/Q02_07Yq0 #AgencyInnovation #CMOTrends #AIInMarketing #DigitalTransformation #BusinessGrowth Keen Decision Systems , Jesse Math
Future Role of the Agency: Redefining Success | Street Fight
https://streetfightmag.com
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Today's successful marketing organizations are embracing a more dynamic, collaborative approach. What's changing? - Planning cycles have shortened - Cross-functional collaboration is no longer optional—it's essential - Data-driven tools are enabling better decision-making and alignment The key to success? Having all stakeholders—Marketing, Finance, Sales, and Agency partners—working from a single source of truth. This unified approach not only streamlines planning but ensures everyone is working toward the same goals. Ready to transform your planning process? Download our Annual Planning Guide → https://bit.ly/3VDProY #MarketingStrategy #BusinessPlanning #CrossFunctionalTeams #AnnualPlanning #CollaborativePlanning
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Keen Decision Systems reposted this
Keen Decision Systems and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine https://lnkd.in/dcJhsr4r #analytics #DecisionIntelligencePlatform #Keen #MADTECHAI #marketingmix #Martechanalytics #martech360 #news
Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine
https://martech360.com
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Keen Decision Systems reposted this
Keen Decision Systems & MADTECH.AI Launch End-to-End MarTech Engine https://lnkd.in/dSgtGZcZ #Keen #MADTECHAI #MarTechEngine #marketing #datadecisionintelligence #SaaS #MMMmeasurement #optimization
Keen & MADTECH.AI Launch End-to-End MarTech Engine
https://cmofirst.com
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Are you looking for ways to optimize your #media strategy? Keen empowers you to: 👉Understand the impact of every dollar spent on media 👉Build optimized, data-driven marketing strategies 👉Predict future outcomes with high accuracy, showing both short and long-term effects Schedule a demo to learn more! https://bit.ly/3OMkfjF #marketingmix #CPGbrands #marketingoptimization #marketingstrategy #businessgrowth
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