JustOrg Design reposted this
According to 50 years of textbook wisdom, strategy is a linear, structured process from SWOT to measure and control. But, did you know this model was already called ‘traditional’ and ‘distorted’ 40 years ago? Time for a recall. There’s an extremely persistent myth about strategy: that it is a linear, step-by-step and largely analytical process. It goes like this: • You do a SWOT • You define a mission, vision, purpose or high level goals • You generate alternatives, options or scenarios • You choose and define targets and initiatives • You implement • You measure and control There’s variations of this model, but altogether this is the dominant approach we find in strategy textbooks for about half a century. And not just back then, also today. Most strategy scholars and experts today accept that this is not how strategy goes in reality. They realize that the world is too dynamic and complex for such an approach to work, and that strategy needs a more dynamic, short-cycle approach with more place for creativity, agility and iteration. Nevertheless, this model is so persistent that as soon as people speak about strategy, it is this model that comes to the surface. But guess what? There’s an interesting 1984 article by Roy Wernham in Long Range Planning about “The Awful Gap Between Strategy and Action.” In this article, Wernham calls this the “traditional” approach that doesn’t have much to do with reality. Here’s the most interesting quote from that article: “it is oversimplified for presentational or teaching purposes to the extent that it seriously distorts the reality” (p35). This is 1984. Almost 40 years ago. Do you still subscribe to this traditional approach? Wernham’s alternative (right side of the picture) may be realistic, but it is not very compelling. Therefore, we need an “in-between” approach that acknowledges the fuzziness of the real world, but at the same time provides method and structure. I call such an approach “Short-Cycle Strategy” and it is the heart of my teaching, mentoring and consulting. #strategyconsulting #changemanagement #developmentmanagement