J.D. Power reposted this
Only 67% of insurance customers say that communicating with their claims rep was easy. This reality has a major impact on customer satisfaction. If we could shift that response from "no" to "yes," we'd see satisfaction scores jump by 79 points. Communication was a key moment of truth I shared in my Salesforce Conference talk, where we discussed practical AI applications in the insurance industry. So, what’s going wrong? A key issue is jargon - terms that make perfect sense to insurance professionals but leave customers confused and frustrated. AI can help reps speak in simple, customer-friendly terms and avoid industry jargon. AI can also help agents access all the customer information they need in real-time, so they don’t have to make the customer repeat their story or wait while they search for details. By streamlining communication and providing reps with a 360-degree view of the claim, AI can dramatically improve the ease and efficiency of the claims process. Ultimately, reducing jargon means reducing friction and making customers feel understood and supported when they need help the most. By leveraging AI in claims, we have the opportunity to improve satisfaction and build greater trust - something that the insurance industry is desperately in need of.