Insider, Inc.

Business Insider SVP of Global B2B Marketing & Creative Studios Hannah Diddams returns for another Executive Summary to unveil groundbreaking findings from our latest custom research, “The Power of Optimism: Positive Outlooks, Profitable Outcomes.” Read the latest edition to see how your brand can harness the transformative power of optimism in advertising. Send an email to optimism@businessinsider.com to request a full walkthrough of the findings. #Research #Insights #BusinessInsider

Climate Action 15 showcases global innovators driving sustainability solutions. A fascinating read about the ingenuity and entrepreneurialism focused on this critical topic. Kudos to Lily Katzman, Catherine Boudreau, Jean Paik, and Alyssa Powell for creating a beautiful and inspiring feature. https://lnkd.in/gJxva5ee

I’m so proud that Business Insider’s entertainment team took home four awards from the LA Press Club, including first place for Samantha Rollins and Lucia Moses’ profile of Rob McElhenney, edited by Claire Landsbaum. Rob’s digital cover was a true newsroom effort and I’m proud our colleagues have recognized it in this way. 🚀🏆✨

The Black Collective at Business Insider along with Black@NYT and Hearst Black Culture had the incredible privilege of hosting a gathering with some of the most talented and inspiring professionals in our industry. It was an evening filled with insightful conversations, meaningful connections and a shared passion for our industry. This memorable event would not have been possible without the dedication and teamwork of everyone involved in organizing it. A heartfelt thank you to all who contributed their time and effort, as well as the incredible attendees who made the night truly special. Thank you again to the incredible teams at The New York Times, Hearst, OCTET Productions with the cast and crew of A Wesley South African Christmas (streaming now on BET +) and of course — Business Insider. Until next time! 💙

We hosted our 3rd annual Business Insider Ad Summit last week and it ROCKED. I'm so proud of the team we've built at Business Insider and all we've accomplished here in 2024. Especially thankful to the team of superheroes I get to work with every day at BI, and my incredible Ad Exec team - Orlando Reece, Hannah Diddams, Jeannie (Gammon) Olliver , Erin Hennessy and Lauren Diamond. And yet, the best is still ahead. Speaking of, we're hiring for multiple roles. Connect with me if you'd like to join our 🚀 .

As a heavy user of the new Business Insider AI Search tool, I can vouch -- it's excellent! An easy way to find all of BI's great coverage. Hat's off to CTO Harry Hope & team. It's the latest example of the invaluable tech-forward mindset at BI and our owner Axel Springer. Check it out at the top of our home page.

How does Amazon Ads help brands engage audiences throughout the day? A golden retriever might have the answer. In keeping with Business Insider's new tagline, “Business journalism doesn’t have to be boring. Neither do your ads,” Insider Studios collaborated with Amazon Ads to create a first-to-market interactive video experience with an unexpected star: Tucker the fun-loving golden retriever. “An Advertising Tail” invites viewers to help Tucker navigate his busy day. Along the way, they can interact with hotspots to explore the many Amazon Ads touchpoints that can help brands reach their audiences where they shop, read, listen, and watch. Check out “An Advertising Tail” here: https://bit.ly/48pqz9K #ad

Business Insider was thrilled to feature Andrea Zaretsky, CMO of Morgan Stanley Wealth Management & E*TRADE from Morgan Stanley, in our exclusive thought leadership program, "Outside Insider," earlier today. Andrea was joined by Anthony DeMaio, Business Insider SVP of Sales, for a conversation that explored Andrea's impressive career path, her expertise across retail and finance, her passion for creativity, current objectives in her role and beyond. Andrea, thank you so much for spending time with our teams, and please know you have an open invitation to join us again!

I remember in my early days as a new leader asking myself what makes a good leader and how can I be a good leader for the team. My thoughts resulted in my leadership purpose, which is creating an environment where people can grow, do their very best work, and achieve ambitious goals whilst feeling valued, recognized and respected.   Over the years, I’ve seen some of the best leaders thrive in these types of environments when they are curious, courageous, collaborative and kind. I’m extremely thankful to work alongside the most amazing colleagues at Citi who show these leadership qualities every day and have made my first 6 months in this role very special. Thank you to Business Insider for the opportunity to share my advice with aspiring marketing leaders. 

After months in the making, I'm excited to share a first-of-its-kind interactive video we just launched with Business Insider: An Advertising Tail. From the beginning we set out to do something a little different (and to have some fun with it!). Taking the perspective of an (adorable) dog, Tucker and his owner, the video is a choose-your-own-adventure that highlights some of the many Amazon Ads properties consumers engage with throughout their day. The team thought through every detail from the dog DJ on Twitch to the adorable on box ads. A project like this requires months of work and input from MANY stakeholders, and it couldn't have been done without Deirdre Emery leading the way with Deirdre Buckingham. Thanks to the amazing Insider, Inc. Studios team for bringing our vision to life and to many people across our team, but especially Robert Norman, Marcellus Neel, Rachel Lauritzen Shelton, and Carly Zipp Garbis. Check it out: